ARN has appointed leading media and commercial executive Melissa Verner Green as Director of Sales – Melbourne, strengthening the company’s national sales leadership as it continues to expand its commercial offering.
Melissa brings more than two decades of experience across Australia’s media, digital, technology and advertising sectors, with a proven track record of delivering commercial growth and building some of the industry’s most significant agency and platform partnerships.
Her career includes senior leadership roles at Fairfax, ARN, SCA, NOVA and Meta.
For the past 10 years, Melissa has been a senior member of the team at Meta Australia. For more than a decade, she has been working at the intersection of commercial strategy and digital transformation, leading large-scale adoption of AI-driven marketing, first-party data integration and developing measurement solutions with Australia’s largest media agencies and clients.
ARN Chief Sales Officer Richard Hunwick said: “Melissa’s appointment brings world-class capability to the business. Melissa is one of the most respected commercial leaders in media. The market knows her well, and we are delighted to welcome her back to ARN. Her passion and deep domain experience in radio, and her depth of digital experience is a powerful combination. Her unique skill set will be an enormous asset to our team and our clients.
“She has a proven track record of driving growth at scale, from leading complex partnerships to bringing new technologies and commercial models to market. That experience will be incredibly valuable as we continue to build a more integrated entertainment offering.”
Melissa Verner Green said: “Over the last 10 years, I’ve immersed myself in how brands, agencies and platforms connect in a digital world, but radio is my first love and now feels like the perfect time to step back in and bring my two worlds together.
“ARN’s plans using radio, live streaming, podcasting, social and digital video are exciting, and representing the KIIS, GOLD and iHeart brands through this next phase of growth is a fantastic opportunity. I can’t wait to get started.”
Melissa’s appointment reflects ARN’s continued investment in senior talent as it scales its commercial offering across broadcast, streaming, podcasting, digital and live experiences.
Based in Melbourne, Melissa commenced with ARN today.