TOTAL RADIO
Sydney’s 2GB and Melbourne’s 3AW are top of the medal tally as the No.1 stations in GfK Radio 360 Survey 5, with Breakfast and Mornings also claiming gold in both cities following an incredible run as the official audio broadcaster of the Paris 2024 Olympic Games.
2GB commanded Sydney’s airwaves with a 13.3 share, and 3AW increased its lead as Melbourne’s No.1 with a 14.7 share (up 1.0).
Across Breakfast, Ben Fordham Live dominates with a leading 15.6 share, while 3AW’s Breakfast with Ross and Russ holds the top spot in Melbourne with a share of 21.7 (up 2.1).
The Ray Hadley Morning Show hit another incredible milestone as No.1 for the 159th consecutive time, with a 15.7 share, and Mornings with Tom Elliott remains the undefeated No.1 with Melburnians, securing a 18.4 share (up 2.7).
Nine Radio’s Head of Content, Greg Byrnes, said: “These results show that in Australia’s most competitive radio markets, listeners are locked on to our talk stations for the trusted news, information and insight we deliver each day.”
“At 2GB and 3AW, the Breakfast and Morning programs are again clear number one. In Sydney and Melbourne we’ve dominated the ratings all year and that’s been reinforced even further today.
“The Paris Olympics coverage played a part in this survey, and we are extremely proud of how our radio team delivered. It’s great to see our loyal listeners tuned in to us for the duration of what was an historic Games for Australia.”
| COMMERCIAL RADIO SHARE | TOTAL RADIO CUME |
| 17.5 (4 markets) |
1.848 million listeners each week |
STREAMING
Nine Radio remains the definitive No.1 destination for live audio listeners across the country, with its commercial streaming share surging to 30.5 (up 3.6).
2GB and 3AW are No.1 in overall commercial streaming, with a 32.8 (up 3.1) and 32.5 (up 6.0) share respectively, as well as across all main standard sessions.
Breakfast and Mornings saw listener numbers increase, with Ben Fordham posting a commercial streaming share of 40.3 and Ross and Russ recording a dominant commercial streaming share of 50.3 (up a staggering 14.5).
Mornings at 2GB and 3AW also recorded a No.1 commercial streaming share with 35.7 for Ray Hadley (up 6.9) and 38.0 (up 4.4) for Tom Elliott, respectively.
Greg Byrnes, said: “Nine Radio’s streaming result goes from strength to strength with this survey highlighting 9% growth across the network. We’re again the clear number one streaming network with 2GB, 3AW, 4BC and 6PR all recording gains.”
“Our live sport offering is without peer, with Survey 5 including every heart-stopping moment from the Paris 2024 Olympic Games. What’s pleasing is that more and more listeners are turning to talk via streaming to engage with their favourite sporting code or the news and information relevant to their lifestyle.”
| COMMERCIAL STREAMING SHARE | STREAMING CUME |
| 30.5 (up 3.6) |
423,000 (up 9%) |
PODCASTS
The Nine Podcast Network reached over 1.6 million listeners and 4.1 million downloads in July, and had two programs topping both the Spotify and Apple podcast ranks.
The Ultimate Sacrifice debuted on the Australian Made podcast ranker at No.53, attracting over 100,000 listeners and over 200,000 downloads, and Just Married:The Anthea Bradshaw Mystery debuted at No.95 with 54,000 listeners and 76,000 downloads.
Further highlights include 2GB’s Ben Fordham Live appearing at No.49 with 113,000 listeners and over 278,000 downloads and The Ray Hadley Morning Show reaching 48,000 listeners and 114,000 downloads. 3AW is Football reached over 50,000 listeners and 129,000 downloads, while Mornings with Tom Elliott followed closely with 45,000 listeners and 115,000 downloads. Breakfast with Ross and Russ jumped an incredible 44 places on the ranker, reaching 43,000 listeners and 104,000 downloads.
Nine’s Head of Podcasts and Digital Content, Mia Stern said: “These results underscore the indispensable power of longform, narrative storytelling. In an era of shrinking attention spans, podcasts are bucking the trend as listeners are spending more time deeply engaged with our programs.’’
| TOTAL DOWNLOADS | TOTAL LISTENERS |
| 4.1 million | 1.63 million |
Source: GfK Radio360 Ratings, Survey 5 2024, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.
Source: Triton Podcast Metrics, July 2024, Downloads, Listeners, Nine Entertainment, unless otherwise specified.