3AW has once again firmly cemented itself as Melbourne’s No. 1 radio station.
Today’s release of the GfK Radio 360 Survey 5 results shows that 3AW has a leading audience share of 14.7 (up 1 point on Survey 4) and a winning commercial streaming share of 32.5%.
Every week, the station’s engaging blend of live, locally-focused talk radio attracts a cumulative audience of 767,000 listeners across Melbourne – up by more than 40,000 listeners on Survey 4.
Ross and Russ maintain their stronghold on Melbourne’s breakfast radio scene with an impressive 21.7 share – up 2.1 points on Survey 4 and more than double their closest competitor. Moreover, the pair claimed a whopping 53% of the commercial streaming audience.
In just his fifth survey in the mornings slot, Tom Elliott has firmly established himself as Melbourne’s No. 1, achieving a leading 18.4 share (up 2.7 points on Survey 4). Tom added an additional 99,000 listeners since the previous survey and now boasts a cumulative audience of 530,000. He also secured a top commercial streaming share of 38%.
Tony Moclair is the No.1 Afternoon talk program with a share of 10.1 – more than double his nearest talk competitor.
Jacqui Felgate is once again Melbourne’s No. 1 drive talk program with an 8.5 share – up 0.1 on Survey 4 and her third successive survey share growth. Jacqui added an additional 34,000 listeners since the previous survey and now has a cumulative audience of 319,000.
Denis Walter remains the leading evening program in Melbourne, boasting a 19.5 share – 7.3 points ahead of his nearest competitor.
Stephen Beers, 3AW Station Manager, said: “Survey 5 once again confirms 3AW as Melbourne’s top radio choice. From Ross and Russ leading the way in breakfast, the only program in double figures – adding number two and three together and you still don’t catch them. Tom Elliott’s continued strength in mornings, and Jacqui Felgate’s growing success in the drive shift, the results are a testament to the hard work of our on-air and behind-the-scenes teams. We thank our loyal listeners for their outstanding support and eagerly anticipate delivering all the Paralympic excitement to them in the coming weeks.”
Source: GfK Radio360 Ratings, 3AW Melbourne Survey 5 2024, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Streaming share %, Commercial Share AP10+ , unless otherwise specified.