ABC Local Radio grew metro audiences for the third survey in a row in GfK survey 5. We are now reaching 1,746,000 Australians across the 5 cap cities every week, the highest reach this year.
Survey 5 also saw ABC Radio Adelaide join ABC Radio Brisbane as the number one reaching talk stations in their respective markets.
Breakfast on ABC Radio Brisbane grew +0.4pts for a 11% share making it the 1 AM Breakfast program in Brisbane.
In Adelaide, Sonya and Jules have gone from strength to strength since they started as co presenters of Breakfast at the beginning of the year.
Theirs is now the number 2 Breakfast program in the market with a12.8% share audiences tuning in to hear the pair bring all the highlights from the Paris Olympics.
The ABC continues to be Australia’s undisputed No.1 digital live streaming network across the five capital cities with a 25.9% share. The ABC has held the number 1 position since it became a measure in GfK.
ABC Head of Audio Ben Latimer said: “I am delighted to see the ABC increasing our audience this survey for our best result since Survey 8 2023.”
“The ABC reaches 7,498,000** Australians across our linear and digital live streaming each week, more than any other broadcaster and it is testament to the quality of the programming our teams are delivering.”
*All audience figures are based on GfK 5 Cap Cities, 24hrs. Sun to Sat unless otherwise stated.
** Based on GfK 5 City Metro and 3 regional markets. 24hrs; Mon-Sun; P10+; Inc DAB+; Latest survey results available (GfK Metro = S5 2024; GfK Regional = S2 for all markets). And Xtra Insights: 24hrs, Mon-Sun; Reach; Reach; Latest ratings results for all markets surveyed from 27/08/21 – 27/08/24; ABC Total Network including DAB+ when applicable.