Nine today announces that Brian Gallagher has been appointed Commercial Director – Audio, leading the organisation’s revamped sales function for Nine Radio as part of a new commercial structure to take place from July 1.
This investment in the sales structure allows Nine to both play to its strengths of scale and reach across platforms, while providing greater capability to unlock more advertising opportunities in what talk radio does best – live, local and deeper brand connections with listeners.
The audio sales teams will form an integral part of Nine’s overall sales approach and the unrivalled commercial offering across Total TV, Total Publishing and Total Audio to ensure clients reach the widest and most diverse audience in Australia.
Nine’s Chief Sales Officer, Matt James said, “This change to our sales structure builds on our capability to deliver campaigns that can suit clients big or small, national or local, to engage and grow connections with our audiences. Whether it be a multi-platform campaign or more local, immediate and radio specific, it’s the best of both worlds for brands.”
Brian Gallagher said, “The market for audio advertising has never been more dynamic, driven by audiences embracing our content across multiple platforms. I look forward to our refreshed commercial approach delivering effective audio advertising to a much broader suite of advertisers.”
Nine Radio’s Managing Director, Tom Malone said, “This is a vote of confidence in the potential growth opportunities that radio presents for Nine. This investment will help drive greater commercial returns from our unique audience offering and enable our teams to elevate our focus on direct sales. Brian is Australia’s leading Radio and Audio sales executive and is the perfect choice to deepen the collaboration of our Sales division alongside our Content and Operations teams.”
Brian has previously held C-Suite roles including Chief Sales Officer at Southern Cross Austereo, Chief Executive Officer at Ignite Media Brands and is the Chairperson of Boomtown.