Commercial Radio & Audio (CRA), in partnership with Triton Digital, today launched the Australian Podcast Report for 2024, highlighting the rapid rise of podcasting across the nation. With a 37% increase in listenership over the last two years, podcasts have firmly cemented their position as a dominant force in Australia’s media landscape, engaging on average nearly 6 million weekly listeners. This growth has been driven by an expanding and diversifying roster of participating publishers, reflecting the increasing appetite for on-demand audio content.
Podcasting’s reach remains strong, with 48% of younger Australians (18-34) listening in the last month. Additionally, 37% of Australians aged 35-54 and 21% aged 55+ also tuned in over the past month. This broad demographic appeal signals the growing popularity of the medium across all age groups.
Lizzie Young, Chief Executive Officer, CRA said, “As podcasting continues to evolve, it offers exceptional opportunities for advertisers to connect with audiences in meaningful and measurable ways.”
Mobile devices dominate podcast consumption, with 94.2% of listeners tuning in via this platform, emphasising the medium’s accessibility and integration into modern lifestyles.
Society & Culture, True Crime, and News are the dominant genres, reflecting the medium’s diverse appeal. True Crime listeners are 57% more likely to consume more than five hours of podcast content per week.
New research from System1, The Creative Effectiveness Platform, presented at Commercial Radio & Audio’s (CRA) HEARD audio showcase, has revealed how radio’s full potential can be unlocked and drive new levels of effectiveness in advertising.
The key, according to System1’s new research, is Creative Fluency – ads that forge emotional connections, are memorable, and unmistakably tied to a brand through effective sonic branding.
The research shows that when you pair creative fluency with an increase in radio spend to 11% of the media budget you can “double the double” in terms of the improvement in return on investment (ROI).
“We all know radio is an affordable vehicle for mass reach with high attention, signalling strength and the ability to build brand awareness. We also know creativity fluency is the main way to increase campaign ROI so our research shows Australian brands how to double the double to get the most out of their radio/audio campaigns.”
Despite radio’s strength to double campaign effects, System1’s analysis of 56 Australian audio campaigns with over 8,000 Aussie listeners has uncovered a huge opportunity to double the double. None of the ads achieved “Strong” or “Exceptional” fluency (% of listeners correctly recalling the brand), with the average Australian audio campaign achieving 68% fluency.
Additionally, the research predicts half of Australian radio ads will struggle to create enough of an emotional connection to change listener behaviour – with 50% scoring System1’s lower 1 Star Rating (predicting ‘low’ brand-building potential). The message is clear: creative excellence can easily unlock exponential returns.
System1’s research pinpoints key strategies to maximise radio’s effectiveness:
Strong, Consistent Branding – Ads with strong branding will double brand trust gains. However, many brands fail to integrate their distinctive sonic brand assets clearly, consistently, early and regularly enough in ads. BCF’s “A to Z” campaign is a perfect example of how seamless branding throughout an ad can enhance recognition and recall.
Memorability – Ads that brand early and avoid being dull dramatically improve recall per media reach. Ads must have something interesting to say. Bing Lee’s “Birthday Sale” and “Dumb Ways to Die” campaigns showcase how distinct branding, creative storytelling, and smart execution make all the difference.
Leave Listeners Feeling Positive – Positive emotionally engaging ads are far more likely to be shared and discussed, increasing fame effects and multiplying radio’s mass reach. Aldi’s “PanettoneChristmas” campaign shows how ads that resonate emotionally turn passive listeners into active brand advocates.
Entertain Wherever Possible – Ads with more entertaining “right-brain” creative features such as Character, Story, Dramatic Pauses, Humour and Music dramatically increase positive emotional engagement, leading to a possible four-times more listener behaviour change. Bupa’s “Contagious Smile” proves that when creative fluency is nailed, advertising can spark real-world behaviour change.
Victoria Bitter’s classic “Theme Song” from 2005 was the most successful campaign in System1’s testing, with a strong 4.1 Star Rating. This shows the power of fluent, emotional and entertaining advertising but also a vote for consistency.
“Great radio advertising isn’t just heard, it’s remembered,” adds Lizzie Young, CEO of CRA.
“Brands that embrace creative fluency will see stronger recall, more engagement, and ultimately, better business outcomes. This research proves the power of radio when it’s creative, memorable, and deeply connected to the brand.”
Backed by over a decade of data and insights from 50,000 consumer responses across 131 campaigns, System1’s Listen Up! findings reveal the transformative impact of emotionally engaging ads. These ads deliver a 92% increase in social sharing, a 1.3x boost in word-of-mouth recommendations, and a 1.66x increase in ad recall per 100 GRPs. Moreover, audio ads generate 1.15x more emotional intensity than visual ads at comparable exposure levels and are 20% more likely to be recalled.
About System1
System1 is The Creative Effectiveness Platform that harnesses the power of emotion to drive growth for the world’s leading brands.
Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.
With a database of over 100,000 ads, System1 allows brands to compare their ads against competitors, and System1’s expert guidance helps brands improve the effectiveness of ads and ideas.
System1 was founded in 2000 by Founder & President John Kearon and has operations in Europe, North America, Brazil, Singapore, and Australia. For more information, visit system1group.com or follow System1 on LinkedIn.
Analytic Partners showcased new research at HEARD 2025, which highlighted radio’s unique ability to deliver exceptional long-term return on investment (ROI) through brand-focused advertising. Nespresso’s recent campaign, alongside previous radio trials, underscores radio’s strength in amplifying cross-channel impact through sustained, creative brand messaging.
Nespresso’s radio trial exemplified these principles, by prioritising creative consistency and sustained media support. By doing this they achieved a 37% improvement in their radio ROI year-on-year (YOY). This approach also elevated the brand’s digital video by 13%, socials by 11%, and search by 4%. Showcasing radio’s role as a powerful multiplier in a media mix.
Paul Sinkinson, Managing Director of Analytic Partners, shared, “Brand-focused advertising outperforms performance-driven campaigns 80% of the time, proving it’s the most effective choice for marketers seeking stronger ROI in an omnichannel world.
“Notably, brands that dedicate at least 30% of their media spend to brand-building efforts consistently achieve the highest returns.
“Results also show that running creative for longer durations yields significantly higher returns. Campaigns with 11-20 weeks of media support see a 34% increase to ROI, while campaigns lasting 21–30 weeks lift ROI by 60%, and those extending beyond 31 weeks deliver a 65% boost.”
Nespresso’s findings align with earlier trials conducted by Analytic Partners. Dan Murphy’s saw a 19% uplift in Out of Home (OOH) results, 18% boost in TV impact, and a 14% enhancement in online video effectiveness through the integration of brand-value radio ads.
Similarly, by increasing the weight of brand advertising versus the amount placed on price messaging, McDonald’s Australia achieved a 13% increase in radio ROI. They also saw a 14% lift in TV, 12% in social media, and 3% in online video by increasing their investment in brand radio. These case studies highlight radio’s capability to enhance cross-channel performance and deliver tangible ROI.
Lizzie Young, Chief Executive Officer of CRA, commented on the research, “Radio delivers more than reach; it drives emotional connection, creative synergy, and measurable impact. By evolving advertising approaches to leverage audio’s distinctive strengths, brands can unlock new levels of performance and establish deeper connections with their audience.”
Parenting is messy, chaotic, and full of surprises—and now, there’s a podcast that embraces it all. Baby Talk, the latest from 9Podcasts, is hosted by new mums Tayla Broad and Lana Murphy, who are bringing their unfiltered, laugh-out-loud take on motherhood to a wider audience.
What started as their own two-person mothers’ group is now an open invitation to anyone navigating parenthood—whether you’re a new mum, a soon-to-be mum, thinking about motherhood, or just curious about what really goes on behind the Instagram filters. Baby Talk dives into the highs, the lows, and the inevitable messes, with honesty, humour, and zero judgment.
9Podcasts Content Manager, Richard Stansbury, said: “We’re very excited to have Tayla Broad and Lana Murphy on board to launch a very authentic and refreshing new podcast. The genuine relationship Tayla and Lana have formed since becoming mums is undeniable and, as soon as parents hear them share their often opposing experiences of parenthood, we’re certain they’ll be turning to their friends saying “that’s just like me and you.” In a world filled with so many experts and the pressures of being a modern parent, Tayla and Lana are here to be real, cut through the noise and help other mums, mum.”
Tayla Broad added: “As cliche as this sounds, Baby Talk has quickly become our child. Of course, we love our actual kids slightly more. We have created this podcast for mothers, others and friends of mothers, longing to be mothers, expecting mothers, or those curious about motherhood. Our podcast bridges the gap between Type A and Type B parenting, offering a refreshing, down-to-earth perspective on motherhood.”
“We know how lonely being a mum can be at times, and not everyone has access to a mum bestie as I do with Lana, so we thought, why not create a mother’s group that everyone can join without even leaving the house? Baby Talk offers a genuine, relatable take on parenting, filled with humour and heart.”
Lana Murphy, 9News journalist, said: “Like many, since having a baby, my world and identity has been flipped on its head. I’ve gone from being a busy career-focused girlie to… well… an even busier mum. Part of me is still in denial, and I often find myself searching for the real adult in the room. But what I have learned is that motherhood really is nothing to be afraid of. In fact—it’s actually quite fun.”
“The key is having the right people around you. The ‘village’ is a term new parents hear often. It’s imperative—not just for survival—but to thrive. I am so grateful that I have one, with family and friends who really get it. But not everyone does. Not everyone gets to stumble upon a 10/10 mum friend like Tayla.
“So—we’ve decided it’s our duty to expand our village, to create a space where people can laugh and cry and whinge and moan with ZERO judgement and ZERO PRESSURE to learn the lyrics to the Baby Sensory songs.”
BABY TALK WITH TAYLA BROAD AND LANA MURPHY OUT NOW
New episodes dropping weekly on Apple Podcasts and
NOVA Entertainment has announced an exclusive new commercial partnership with JOHNS MEDIA, which sees the hugely popular podcasts Backstage with Cooper & Matty Johns and The Johns Family Podcast join the Nova Podcasts network, bringing with them the very best in expert sports insights and entertaining family storytelling.
This partnership notably unites all of Matty Johns’ podcast projects under one network. The Matty Johns Podcast, the audio extension of his popular Fox Sports show, is already available through Nova Podcasts.
Backstage with Cooper & Matty Johns takes listeners beyond the game with candid chats, big-name guests, and plenty of laughs. Father-son duo, Matty and Cooper sit down with stars from sports, entertainment and beyond, diving into untold stories, career highlights, and giving a peak behind the scenes. With their signature banter and particular insights, the podcast offers an entertaining and inspiring look at the people behind the headlines.
The Johns Family Podcast is a hilarious, unfiltered look at the goings-on, both inside and outside, the Johns household, dealing with ups and downs every family goes through – but with a few more microphones. Recorded straight from their home studio, Matty, his wife Trish, and sons Jack and Cooper invite listeners into their family meetings, where no topic is off-limits. Often described as, “wholesome” discussions can vary from pop culture and sports to chaotic storytelling. It’s a weekly catch-up full of laughs, banter, and warmth.
Best known as an NRL icon, athlete-turned-media personality and podcast host Matty Johns said, “We’re thrilled to be partnering with Nova Podcasts. We love making the podcasts and working with my family adds an extra special element to the experience. Those existing relationships allow for greater insights and flexibility. Our reach and commitment to quality opens up endless opportunities for us to connect even more with our audience and work with a fantastic array of brands. Whether we’re sharing our passion for sport or inviting listeners into our family conversations, this partnership allows us to grow our community in a way that’s both authentic and exciting.”
Nicole Bence, NOVA Entertainment’s Chief Commercial Officer, said, “When you talk about significant talent, with a significant audience connection, it’s difficult to go past Matty Johns. He is already one of the most trusted & recognisable voices in sport, but the addition of Trish, Jack and Cooper creates a whole new dynamic, and importantly, introduces us to a different side of Matty. They all deeply understand their respective audiences, and how to bring brands into the conversation in an authentic and memorable way, which is what made this partnership such a natural fit for us.”
About JOHNS MEDIA
JOHNS MEDIA is a full-service podcast production company that delivers top-tier content from concept to completion. With expertise in graphics, production, social media management, and brand alignment, the company handles all aspects of podcast creation to ensure a seamless and professional experience for its clients. Their mission is to elevate content and cultivate a strong brand presence that captivates audiences and provides exceptional entertainment. Whether clients are seasoned podcasters or new to the scene, JOHNS MEDIA is dedicated to helping them build a powerful brand and deliver engaging content that resonates with listeners.
About Nova Podcasts
The Nova Podcast network brings together an extensive and diverse stable of award-winning content, featuring voices of authority, influence and expertise across all key content verticals. Nova Podcasts features a growing slate of high- quality original content as well as premium audio content from publisher partners including Schwartz Media, Fear & Greed, The Australian, Sky News Australia, The Daily Telegraph, Fox Sports, news.com.au and many more. Nova Podcasts are available on the Nova Player and wherever listeners access their podcasts.
“The work that you do is so incredibly important…sharing people’s stories and lives. It’s something to be so proud of and you are remarkable. So please keep up your amazing, amazing work.” – Bindi Irwin on Sarah Grynberg and A Life of Greatness.
The popular LiSTNR podcast A Life of Greatness with Sarah Grynberg returns for its highly anticipated ninth season on Tuesday, February 4. Celebrated for its compelling interviews and powerful storytelling, the show continues to captivate listeners with deep dives into the lives of extraordinary individuals with high-profile celebrity guests including Matthew McConaughey, Olivia Newton-John, Jada Pinkett-Smith and thought leaders like Deepak Chopra, Esther Perel and Dr Andrew Huberman. This season kicks off with an in-depth conversation with conservationist Bindi Irwin.
In the first episode, Bindi Irwin opens up about her 10-year struggle with health issues before being diagnosed with endometriosis and undergoing life-changing surgery in the United States. Reflecting on the procedure, she shares, “…if I hadn’t gotten surgery, the next five years of my life would have been very make-or-break because I was having real problems.”
Sarah Grynberg said: “After more than 200 interviews, and hundreds of episodes of A Life of Greatness, I can truly say that season nine is our best yet. Our guests open up to share their triumphs, lessons and wisdom, so that we can all learn how to live a life of greatness. From Australian icon Bindi Irwin, to one of the biggest mindset coaches in the world, Mel Robbins, this season is going to be incredible.”
LiSTNR Original Podcasts Head of Entertainment and Culture, Sam Cavanagh, said: “Launching the ninth season of A Life of Greatness is an extraordinary feat, and Sarah continues to raise the bar with the calibre of guests and quality of conversation in every episode. A Life of Greatness deserves its place amongst Australia’s best podcasts.” ”
All previous seasons of A Life of Greatness with Sarah Grynberg are available on LiSTNR, including interviews with Rick Astley, Daniel Ricardo, Darren Hayes and Jay Shetty.
In addition, starting Friday, February 7, Sarah Grynberg debuts a new podcast, Sarah’s Thoughts, a series where she shares the content closest to her heart—personal, unfiltered, and unapologetically honest. It’s a space dedicated to raw reflections and bold ideas. In the first episode Sarah explores why we should stop idolising so-called ‘gurus’, and the importance of trusting our own wisdom.
A Life of Greatness with Sarah Grynberg has new episodes available every Tuesday and Sarah’s Thoughts is available every Friday on LiSTNR.
About LiSTNR:
LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your ears to a new world of audio – download the free app today. LiSTNR.com
Have you ever spat into a tube in the hopes of finding out your family’s lineage and unknown history? Has someone in your family taken a seemingly simple DNA test as a fun activity, thinking not much will come of it? It turns out, there’s actually far more privacy, power and profit on the line than most people realise, and you can get caught up in DNA data’s dark side without ever having made your own donation.
The latest season of the award-winning Secrets We Keep podcast, Should I Spit?, dives into the blueprint for life – DNA – and how its exploitation has become a key player in crime, corporations and the world’s wealthiest church. Should I Spit? is available exclusively on LiSTNR from 4 February and across all platforms from 6 March.
Secrets We Keep: Should I Spit? is presented by award-winning investigative journalist, Claire Aird, who has spent four years chasing the story about the complex and chaotic world of DNA data. The series takes Claire everywhere from Salt Lake City in the US – both the centre of the Church of Jesus Christ of Latter-day Saints, and the heart of the global DNA and family history industry – to the Australian Federal Police, who are also embracing Forensic Investigative Genetic Genealogy.
Along the way she discovers the Mormon Church’s unexpected links to DNA data collection, a multibillion-dollar direct-to-consumer genetic testing industry profiting from people’s profiles, a mass DNA screening operation in rural New South Wales, a wrongfully implicated man in a murder investigation, and so much more.
This LiSTNR podcast will be a must-listen for anyone interested in security, privacy, technology, corporate greed, true crime, the safety of their family, and anyone who has ever thought about spitting into a tube.
Secrets We Keep: Should I Spit? host, Claire Aird, added: “Our DNA is the code that makes us who we are. It holds information about what we look like, where we come from, family relatedness, our propensity for disease and even mental illness. Police in Australia, as in many other countries globally, are pushing ahead with new DNA technologies, taking DNA from a basic tool of identification into a form of intelligence. This has the potential to radically change policing. What concerns me is this gradual integration of advanced DNA capabilities and search methods into our criminal justice system is occurring without a public conversation.”
LiSTNR Head of Factual, Clair Weaver, said: “Should I Spit? is an exceptional podcast that combines quality investigative journalism with a riveting true crime story. Listeners will discover the truth about the global DNA industry, why many Australians’ personal information is stored in a secretive mountain vault in Utah owned by the Mormon church, and how an innocent person could be dragged into a murder investigation because a distant relative wanted to explore their family tree. Both here in Australia and around the world, we’ve reached a point where you can’t afford to ignore the value and potential consequences of giving up your DNA.
This season of Secrets We Keep demonstrates LiSTNR’s ongoing commitment to publishing powerful and important journalism that engages audiences and drives change.”
Secrets We Keep: Should I Spit?is a nine-part podcast series, available on LiSTNR from 4 February, and all other podcast platforms from 6 March. Download the LiSTNR app and sign-up to listen for free.
About LiSTNR:
LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your ears to a new world of audio – download the free app today. LiSTNR.com
Commercial Radio & Audio (CRA), in partnership with Triton Digital, today launched the Australian Podcast Report for 2024, highlighting the rapid rise of podcasting across the nation. With a 37% increase in listenership over the last two years, podcasts have firmly cemented their position as a dominant force in Australia’s media landscape, engaging on average nearly 6 million weekly listeners. This growth has been driven by an expanding and diversifying roster of participating publishers, reflecting the increasing appetite for on-demand audio content.
Lizzie Young, Chief Executive Officer, CRA said, “Podcasting’s growth and scale are undeniable, with 63% of podcasts now achieving over 100,000 average monthly downloads in 2024. This surge is fuelled by the diversity of content available and the ease of on-demand access.”
Podcasting’s reach remains strong, with 48% of younger Australians (18-34) listening in the last month. Additionally, 37% of Australians aged 35-54 and 21% aged 55+ also tuned in over the past month. This broad demographic appeal signals the growing popularity of the medium across all age groups.
Ms Young added, “As podcasting continues to evolve, it offers exceptional opportunities for advertisers to connect with audiences in meaningful and measurable ways.”
Mobile devices dominate podcast consumption, with 94.2% of listeners tuning in via this platform, emphasising the medium’s accessibility and integration into modern lifestyles.
Society & Culture, True Crime, and News are the dominant genres, reflecting the medium’s diverse appeal. True Crime listeners are 57% more likely to consume more than five hours of podcast content per week.
Sydney’s 2GB and Brisbane’s 4BC have today announced multi-award-winning Australian broadcaster, Phil O’Neil, will be stepping into the role of Overnights host in 2025.
Renowned for his originality and versatility, Phil has earned a reputation as one of the most dynamic talents in radio. Currently at the helm of WSFM Sydney’s Morning show, Phil has built a strong following, backed by high ratings and a prestigious 2024 ACRA win for Best Music Presenter.
His career includes hosting top-rated shows in Australia and the UK, earning multiple Sony, New York Radio, and British Radio awards. His hit programs “Ugly Phil’s Hot Hits Chart Show” and “Ugly Phil’s Hot 30 Nightly” were household favorites, drawing millions of listeners for over a decade. No stranger to talk radio, Phil has also worked at both 2UE Sydney and London’s LBC Radio.
Phil O’Neil said, “All the roads I’ve travelled have led to this moment. There are no finer radio stations to pursue my talk radio aspirations than at 2GB and 4BC. This really is the most exciting and pivotal moment of my career.”
Nine Radio Content Manager, Greg Byrnes said, “Phil will bring fresh energy to overnights and is an exciting addition to our new lineups in Sydney and Brisbane. He’s engaging, entertaining and has a loyal following. Phil loves talk radio and our early morning listeners are going to love him.”
Overnights with Phil O’Neil will be heard Tuesday-Friday on Sydney’s 2GB and Brisbane’s 4BC, commencing Tuesday March 4, 2025.
Tanya Denning-Orman takes on expanded senior role as Director, First Nations, reflecting the national broadcaster’s commitment to amplifying the voices and perspectives of Aboriginal and Torres Strait Islander peoples across the network.
A proud Birri and Guugu Yimidhirr woman, Tanya Denning-Orman has been announced to lead an elevated network-wide strategic approach to Indigenous content across all SBS channels and platforms as Director, First Nations, for SBS.
Tanya Denning-Orman SBS Director, First Nations.
(photo: Claudine Thornton)
In addition to building on the network’s growth and success in First Nations storytelling and coverage, she will lead strategies to further embed Indigenous cultural perspectives throughout the organisation. The new role will also be focused on enhancing organisational capability, supporting community engagement and partnerships, and driving the ongoing development of Indigenous staff and the employee experience.
SBS Managing Director, James Taylor, said: “Indigenous content, cultures, and leadership holds an integral place in our network today, and in its future. We’re proud at SBS to have a strong record of championing Aboriginal and Torres Strait Islander stories and perspectives, and Tanya’s appointment as Director, First Nations reflects our commitment to continuing to grow that legacy.
“As well as leading the evolution and expansion of the Indigenous content strategy across SBS, Tanya will play a critical leading role in continuing to evolve and transform SBS as the national, contemporary public broadcaster for all Australians. She will further embed Indigenous cultural perspectives in our strategy, impacting how we meaningfully engage with communities and how we operate and innovate as a network.
“This reflects our ambition as a network to continue to deepen our approach, and builds on the achievements Tanya has been instrumental in driving across the network, her extensive experience and expertise, as well as SBS’s role and responsibility as an Elevate RAP partner, and the growth and success of NITV.”
Denning-Orman added: “This marks another chapter for SBS in bringing Australians together to benefit from increasing understanding and connection with Aboriginal and Torres Strait Islander stories, cultures and history. It demonstrates the vital role First Nations perspectives have as part of a network that has a history of being a pioneer in ensuring Aboriginal and Torres Strait Islander peoples have an authentic voice and a platform in the national media, and an ambition and commitment to reach higher, and continue to do more.
“We are seeing more Australians connect with our content – we’re sharing more First Nations stories than ever before across SBS’s news and current affairs, and in more than 60 languages across SBS Audio. But the opportunity ahead for SBS is not only in building on our unique content and coverage, but in how we operate as an organisation, the way we support our people and work with each other, how we engage and partner with communities, how we collaborate across our industry, and as an innovator in an ever-changing media landscape.”
Denning-Orman moves into this new role after almost five years on the SBS Executive team as SBS’s Director of Indigenous Content, and 12 years of running National Indigenous Television (NITV) as part of the SBS network. Under her leadership, SBS has significantly increased its Indigenous content output and grown audience consumption of Indigenous content across its platforms, while NITV has experienced increasing TV audiences, growth in commercial revenue, and has continued to increase investment in the Indigenous production sector delivering award-wining and critically-acclaimed programming. With her new appointment, Denning-Orman will now step back from the management and operations of NITV, while continuing to work closely with the team in the delivery of the network-wide Indigenous Content Strategy.
“This shift will also continue to support NITV’s trajectory,” Denning-Orman continued. “Since joining the channel in 2007, I’ve been a part of its evolution into the loud and proud voice for mob it is today, and seen the growing influence it has as part of SBS and the wider media sector. This has been possible because of the trailblazing work of those who paved the way decades ago for the right for Aboriginal and Torres Strait Islander peoples to have our unique stories, languages, cultures and aspirations accurately reflected and celebrated in the national media landscape, and because of the dedicated NITV team today who are continuing the work, guided by a strengthened leadership team taking the channel to new heights. I look forward to working with the NITV team, along with colleagues across SBS, in more exciting work ahead.”
NITV will recruit a new position of General Manager with editorial and operational responsibility for NITV, a role that recognises the strength of the NITV senior leadership team across the channel’s strategy and day-to-day operations.. Jason Oakley, Head of Business, Relationships and Community Impact at NITV, will be Acting General Manager, with a process to be undertaken for the role ongoing.
