SCA ACHIEVES THE AUDIENCE THAT MATTERS TRIFECTA AS AUSTRALIA’S #1 NETWORK WITH 25-54s ACROSS WOMEN, MEN, AND ALL PEOPLE

25 November 2025 

Southern Cross Austereo: #1 Network 25-54 metro – 35 surveys in a row 

Triple M: #1 Network Men 25-54 – 23 surveys in a row 

Hit Network: #1 Network P25-54 – 2 surveys in a row – and #1 Women 25-54 

Melbourne: P25-54: The Fox #1 Breakfast

Adelaide: P25-54: Triple M #1 station, #1 Breakfast

Brisbane: P25-54: Triple M #1 station

Southern Cross Austereo (SCA) has delivered another strong performance for the Audience That Matters, achieving a ‘trifecta’ for the 25-54 demographic in GfK Radio Survey 7. For the 35th consecutive survey, SCA has claimed the Number 1 position with All People 25–54, as the Hit Network leads all 25–54s and women 25–54, and Triple M extends its unrivalled dominance among 25–54 men. With a 34.4% commercial share of People 25–54*, SCA remains Australia’s leading audio network, further cementing its leadership in the commercial audio landscape. 

The Hit Network has demonstrated broad audience appeal, delivering decisive wins across key markets in today’s survey results. In Melbourne, 101.9 The Fox’s Fifi, Fev & Nick is the Number 1 Breakfast show for the 25-54 demo (12.9% share) for a second consecutive survey. Building on the cumulative success of the year, Adelaide’s SAFM maintained a steady performance with a 9.1% share (10+), while Perth’s Mix 94.5 increased in both 10+ share (13.4%) and audience (574,000 listeners), with solid growth across all dayparts. Nationally, Carrie & Tommy continue to connect with listeners coast-to-coast with a 9.3% share, building on positive momentum following Carrie Bickmore’s recognition as Victoria’s Australian of the Year. Carrie & Tommy also grew audience in Sydney and Perth. 

Triple M has claimed the Number 1 station (10+) in Brisbane (11.9%) and Adelaide (14.3%), continuing an outstanding run in each market. In Adelaide, Roo, Ditts & Loz continued their growth, achieving a 16.2% share, taking out the number one spot in breakfast. The Rush Hour with JB & Billy delivered Triple M’s best Drive result (4pm-6pm) in Adelaide since 2004, rising to a 15.1% share. The team’s success extends to Melbourne, where The Rush Hour claimed Men 25-54 for a 19th consecutive survey (16.1% share).In Brisbane, Triple M – powered by the consistent strength of Marto, Margaux & Dan – remains the city’s Number 1 station with an 11.9% share.   

Matthew O’Reilly, SCA Head of Broadcast Contentsaid: “SCA rounds out the year having delivered on our promise of consistency, with our content teams continuing to create compelling content that audiences come back to. 

“Importantly, as we approach the end of the year, we lead the Audience That Matters (25–54 All People) – a position SCA has held for an extraordinary 35 consecutive surveys. The Hit Network remains Number 1 with Women 25–54, and Triple M continues as the Number 1 Network for Men 25–54, delivering unmatched strength for advertisers and listeners alike. 

“We know 2026 will be a year of change as our competitors make their moves, but SCA heads into the new year consistent, confident, and committed to our key shows and the audiences they serve. 

“I want to thank all our talent and content teams across the country for an incredible year. Their creativity, passion and consistency are what power the Hit and Triple M networks — and what keep Australians choosing SCA,” O’Reilly concluded. 

Seb Rennie, SCAChief Commercial Officer, added: “SCA continues to deliver where it counts, maintaining leadership in the Audience That Matters (25-54), across all of the radio survey results released in 2025. 

“We maintain our position as the leading network for connecting brands with valuable audiences, now commanding a 34.4% share of the metro 25–54 audience when combined with ACE’s metro stations. 
  

“In 2025, SCA has continued to deliver bold and innovative audio solutions, backed by a dynamic mix of trusted talent and new voices, bringing brands closer to the right audiences across the LiSTNR, Hit and Triple M networks. These results are a testament to the strength of our content teams, who keep expanding our audience footprint and strengthening engagement, ensuring advertisers know they can rely on SCA for a compelling offering,” Rennie concluded.  

*Source: GfK Radio 360 Metro Survey #7 2025. P25-54, Mon-Sun ROS, Commercial Share %, SCA + ACE Stations. 

Source: GfK Radio 360 Metro Survey #7 2025.  P10+/P25-54/F25-54/M25-54. Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-18.00/Mon-Fri 09.00-12.00/Mon-Fri 12.00-16.00, Market Share % / Commercial Share % / Cume Reach (000’s).  35 consecutive surveys since S5 2021. 

About Southern Cross Austereo  

Southern Cross Austereo (SCA) is one of Australia’s leading media companies and the home of LiSTNR, as well as the Hit and Triple M networks. The LiSTNR digital audio app, offering free and compelling digital audio content including SCA’s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over 800 podcast titles from leading Australian and global creators. With more than 2.2 million signed-in users, the LiSTNR digital audio sales network reaches an estimated eight million people each month.  

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9 million listeners across the Hit and Triple M networks nationally. 

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