Southern Cross Austereo has announced the promotion of Georgie de Visser to National Head of The Studio.
de Visser is a seasoned creative strategist with more than 15 years of experience leading multi-market high-performing teams and delivering integrated, award-winning campaigns across print, digital, and broadcast media, both within Australia and internationally. Known for driving brand growth and long term commercial results, her expertise spans strategy, creative direction, and multi-platform content development.
She will lead the campaign creative response division of The Studio, overseeing the team responsible for strategic creative direction, commercial alignment, and the monetisation of audience insights and creative output. The Studio’s five metro leads will report directly to de Visser. Her focus will be on delivering high-impact creative and strategic solutions, streamlining workflows, and fostering a high-performance culture that ensures consistent, high-quality outcomes across all markets.
Since joining SCA in October 2023 as Head of The Studio – Sydney, de Visser has played a key role in shaping the network’s commercial creativity, leading strategic and creative output across major national campaigns.
Prior to SCA, she held senior creative and strategy roles at a number of media organisations, including eight years at NOVA Entertainment, where she held several senior positions including Head of Create and Group Head of Strategy.
Trevor Crook, SCA’s Head of Client Services & Partnerships, said: “I’m delighted to announce Georgie’s appointment as National Head of The Studio. Georgie’s passion, strategic insight, and strong industry relationships make her ideally placed to guide The Studio into its next phase of growth. Working closely with Harriet Power and myself, her leadership will build on the strong momentum already achieved as reflected in the recent Media i Net Promoter Score cross-platform team results, and will further cement The Studio’s reputation for delivering innovative, results-driven creative solutions for our clients nationwide.”
Georgie de Visser said: “I’m thrilled to step into the role of National Head of The Studio and build on the momentum, performance, and impact the team has in delivering total audio solutions. This new role reflects SCA’s commitment and investment in monetising the audiences that matter. With audio consumption continuing to grow, the opportunity for brands to harness creative more effectively has never been greater, and my focus is on ensuring our work continues to deliver meaningful results for our clients whilst pushing the boundaries of creative thinking, output, and outcomes.”
Harriet Power, Head of Brand Experience & Commercial Integration, continues to lead the audience engagement and implementation arm of The Studio and will work closely with de Visser to bring campaigns to life in market. While de Visser oversees the development of commercially aligned campaign work, Power builds and delivers engaging audience promotions, brand partnerships and content initiatives, ensuring precise execution and managing end-to-end delivery and integration across platforms. Together, they drive a unified approach to creativity and execution, delivering seamless, high-impact campaigns.
The Studio at SCA was established in 2017 as SCA’s dedicated in-house creative and commercial content division. Since its inception, The Studio has evolved into a national, multi-platform powerhouse, delivering award-winning branded content and integrated campaigns across SCA’s leading radio networks, digital platforms, and the Total LiSTNR Audience Network. Creating campaigns built for audiences, backed by data and optimised on demand, The Studio combines strategic insight, audience understanding, and creative excellence to partner closely with brands in crafting compelling, results-driven campaigns that connect across audio, digital, social, and experiential channels.
The Studio continues to be recognised for creative and commercial excellence, recently earning a Cairns Crocodile Award for Data Driven Creativity with the “Refreshingly BWS Stats” campaign. The team also earned finalist nominations in the Branded Content and Entertainment category for the Federal Government’s “You Can Ask That” campaign, and in the Radio & Audio category for the KFC “Hot & Spicy The Yappening” campaign.
Georgie de Visser will report directly to Trevor Crook, SCA Head of Client Services & Partnerships and Market Lead Melbourne.