Phoenix FM began broadcasting in 2008 and secured a full licence in 2010. With a general licence, the station delivers a wide variety of content – from First Nations programming and Spanish and Filipino language shows to LGBTQIA+ topics, local sports, and an eclectic mix of music genres including country, Celtic, jazz, folk, electronic, and heavy metal. In recent years, an influx of younger presenters has introduced fresh styles while still honouring the station’s long-standing programming, helping to broaden its audience.
A key shift has been Phoenix FM’s increasing focus on local and Australian music, strengthening the station’s identity and supporting homegrown artists. This commitment has become a defining part of its programming and appeal.
Despite this diversity, Phoenix FM found that listeners and interviewees often missed out on programs because they couldn’t tune in live. Many asked if there was a way to listen back, but without an on-demand option, the station couldn’t meet this demand.
The CBAA’s Omny podcast and on-demand platform offered the perfect solution. Phoenix FM secured sponsorship to cover costs, trained with the CBAA team, and launched with 12 shows. Promotion through on-air announcements, eBulletins, social media, and a new website page helped drive awareness. The number of participating programs has since grown to around 25, with some also producing standalone podcasts.
The ability to listen back to Outside Broadcasts has been particularly valuable. These events feature live interviews with community members and groups who can now revisit and share their stories with their own networks – a powerful benefit of the on-demand service.
The results have been impressive: stronger listener engagement, new sponsorship, better data for discussions with supporters, and opportunities for presenters to build skills and pride in their content. Younger presenters and listeners have been particularly drawn to the platform, bringing fresh energy to the station.
As Brett from Phoenix FM puts it:
“This platform has exceeded our expectations, not only in downloads but in engagement by listeners, sponsors and presenters.”