Southern Cross Austereo: #1 Network 10+ metro & #1 Network 25-54 metro

Triple M: #1 Network 25-54 Men – 20 surveys in a row

Triple M Brisbane: #1 station & #1 Breakfast

Triple M Adelaide: #1 Breakfast

Southern Cross Austereo (SCA) has further cemented its dominance as Australia’s leading commercial radio network, extending its market leadership for a 32nd consecutive survey in the highly coveted 25-54 demographic – the ‘Audience That Matters’. The latest GfK Radio Survey 4 results confirm SCA’s undeniable strength in this valued audience.

SCA is the undisputed number one radio network, with strong national growth across Triple M and Hit and an industry-leading 37% commercial share among 25–54s,  outperforming all commercial competitors by more than 13 share points.* This result further solidifies SCA’s position as Australia’s most influential and consistent audio network, driven by a dual-network strategy combined with the growing strength of LiSTNR’s total audio ecosystem.

All five metro Triple M Breakfast shows grew share, with significant gains in Brisbane, Melbourne, and Perth. In Brisbane, Triple M’s Marto, Margaux & Dan return to the top spot as the city’s Number 1 Breakfast with a 13.2% share, while the station claimed the Number 1 overall position on a 13.3% share. Roo, Ditts & Loz reclaimed the title as Adelaide’s Number 1 Breakfast show increasing to a 14.2% share, while Melbourne’s Mick in the Morning with Roo, Titus & Rosie saw strong share and audience growth, proving the strength of the show’s sport-meets-comedy content. Over in Perth, Xav & Katie delivered their strongest-ever result, rising to a 13.4% share and becoming the Number 2 Breakfast show in market.

The Rush Hour with JB & Billy posted the best Triple M Melbourne Drive result (4pm-6pm) in nearly two decades – 10.7% share, the highest in that timeslot since Survey 4, 2006 – and grew audience in Perth and Adelaide.

The Triple M network claimed the Number 1 station in the 25–54 demo in Brisbane, Adelaide, and Perth, continuing its commanding run as the Number 1 network for Men 25–54 for a 20th consecutive survey. Triple M remains the most listened broadcaster nationally for both AFL (reaching 706,000 people 10+ across Melbourne, Adelaide & Perth) and NRL (reaching 415,000 people 10+ across Sydney and Brisbane).**

On the Hit Network, B105’s Stav, Abby & Matt continued their consistency, reinforcing Brisbane’s duopoly with a 13.1% share in Breakfast and growing to 407,000 listeners. In Melbourne, The Fox’s Fifi, Fev & Nick maintained a strong 8.9% share in Breakfast, while 101.9 The Fox increased to 8.3% overall (10+, up 0.1).

John Kelly, SCA Chief Executive Officer, said: “Today’s Survey 4 results reaffirm SCA’s continued dominance in the key 25–54 demographic, delivering a commercial share of 37%* in the Audience That Matters – more than 13 share points ahead of our nearest competitor. For the first time, SCA claimed the number one position in three markets for 25–54s, with Triple M leading in Brisbane (19.1%), Adelaide (14.2%), and Perth (17.9%).

“Triple M’s strong results spanned all markets across the board. Highlights include all breakfast shows increasing share, Triple M Brisbane Number 1 overall and Roo, Ditts & Loz in Adelaide and Marto, Margaux & Dan in Brisbane both Number 1. The Hit Network also delivered significant growth in network share and cumulative audience, with Brisbane’s B105 and Perth’s Mix94.5 both the Number 2 stations in their respective markets.

“These results reflect SCA’s unwavering commitment to live, local and relevant content that truly connects with metro audiences across the country. I’m incredibly proud of everyone on our Content teams across all markets who deliver compelling entertainment to millions of Australians every day across the Hit and Triple Networks and LiSTNR.”

Seb Rennie, SCAChief Commercial Officer, said, “SCA leadership in the crucial 25–54 demographic has now extended across 32 consecutive surveys, underscoring the strength and consistency of our brands. Advertisers gain unrivaled access to P25–54 – the Audience That Matters and Australia’s most valuable consumer segment.

“With the combined reach of SCA’s Hit and Triple M networks, alongside our represented ACE metro stations, we hold a commanding 37% share of the metro P25–54 audience – a huge lead on our nearest competitor.

“Our continued success is fueled by innovation, a mix of well-established stars and fresh new voices, and consistently delivering impactful results across Australia’s leading audio ecosystem.”

Source: GfK Radio 360 Survey #4 Metro Ratings.  P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 09.00-Midday/Mon-Fri Midday-16.00/Mon-Fri 16.00-19.00/Mon-Fri 16.00-18.00/Mon-Fri 15.00-18.00, Market Share %/Cume Reach (000’s)/Commercial Share %.

*Source: GfK Radio 360 Metro Survey #4 2025.  P25-54, Mon-Sun ROS, Commercial Share %, SCA + ACE Stations.

**AFL Source: Source: GfK Radio 360 Ratings. Metro Survey 4, 2025. Melbourne – Thursday 1800-2230, Friday 1800-2230, Saturday 1130-2230, Sunday 1300-1930. Adelaide – Thursday 1800-2200, Friday 1730-2200, Saturday 1100-2200, Sunday 1230-1900. Perth – Thursday 1600-2030, Friday 1600-2030, Saturday 0930-2030, Sunday 1100-1730. P10+ / P 10-69 / P25-54. Cume / Market Share %. NRL Source:  Source: GfK Radio 360 Ratings. Metro Survey 4, 2025. Sydney / Brisbane. – Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ / People 10-69 / People 25-54 . Cume Reach / Market Share %

 

About Southern Cross Austereo

Southern Cross Austereo (SCA) is one of Australia’s leading media companies and the home of LiSTNR, as well as the Hit and Triple M networks. The LiSTNR digital audio app, offering free and compelling digital audio content including SCA’s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over 800 podcast titles from leading Australian and global creators. With more than 2.2 million signed-in users, the LiSTNR digital audio sales network reaches an estimated eight million people each month.

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9 million listeners across the Hit and Triple M networks nationally.