Matt Romania’s career in marketing and communications had an unlikely but familiar beginning, at a regional Victorian community radio station, now part of UGFM. What began as a chance to host a weekly radio program quickly grew into a deeper connection with community media and its impact.
Behind the mic, Matt found his voice, building confidence, learning how to connect with audiences and developing a passion for storytelling. Off-air, he supported the station’s outreach efforts, helping with newsletter articles and fundraising posters to outdoor broadcasts and a local music festival.
Matt also joined the station’s committee, gaining early experience in not-for-profit governance and seeing first-hand the dedication it takes to keep a volunteer-run organisation running. These formative experiences taught him to work resourcefully, think strategically and understand the role community broadcasters play in fostering local connection and culture.
That early learning has stayed with him throughout his career, particularly in his work supporting charities and purpose-driven organisations. Matt has drawn on those experiences to develop Heart and Soul of Marketing, a guide to help community groups communicate their value, grow support and amplify their impact.
The book, released in June 2025, speaks to the needs of volunteers and small organisations navigating limited resources. It may be a helpful tool for stations looking to promote themselves, strengthen community engagement or plan their next campaign.
Find out more at heartsoulmarketing.com.