Southern Cross Austereo: # 1 NETWORK 25-54 METRO
Triple M: #1 NETWORK 25-54 MEN – 18 SURVEYS IN A ROW
Southern Cross Austereo (SCA) has secured the nation’s vote, winning the Audience That Matters – People 25–54 – notching its 30th consecutive metro survey victory in this key demographic.
SCA continues to grow its audience nationwide, gaining momentum since the start of the year and now captivating more than 9.064 million listeners across the country*. SCA remains Australia’s leading audio broadcaster, commanding a greater network audience share than any other commercial network.
The Triple M Network remains a powerhouse, holding onto the Number 1 Network for Men 25–54 for an 18th straight survey. Triple M Adelaide’s Roo, Ditts & Loz continues its dominance, maintaining the Number 1 Breakfast crown for 20 consecutive FM surveys – a remarkable run and a clear sign that listeners are connecting with the network.
Triple M is now Brisbane’s Number 1 station (12.9% share, up 1.0), headlined by an exciting Breakfast team of Marto, Margaux & Dan. Brisbane’s Drive slot (4–6pm) is also in winning form, claiming the Number 1 position with a 13.5% share – the strongest result in the market. It’s a powerful lead-in for the newly launched The Rush Hour with Dobbo & Elliott, which joins the lineup as Triple M continues to dominate local footy conversation and Queensland-made radio.
In Sydney, Triple M Breakfast with Beau & Woodsy has recorded the time slots strongest audience in almost two decades – the best result since Survey 5, 2006 – as the show continues to connect with the city’s NRL-loving listeners.
Dave Cameron, SCA Chief Content Officer, said: “Today’s Survey 2 results affirm the strength of SCA’s national duopoly, with both the Hit and Triple M networks working together to command a dominant national Number 1 share for 30 surveys in a row in the 25-54 Audience That Matters.
“It’s particularly exciting to see some of our new local breakfast shows building early momentum with listeners, particularly Bernie & Emma G at SAFM in Adelaide, and Beau & Woodsy at Triple M in Sydney delivering the best audience cume result since Survey 5 2006. Triple M’s return to Number 1 in Brisbane is also a standout achievement and testament to the brand’s enduring local power, Triple M Adelaide Breakfast with Roo, Ditts & Loz scoring 20 FM Number 1’s in a row, and we are pleased to see Triple M Sydney increase share across all dayparts.
“2025 is all about continuing our national leadership in the 25-54 Audience That Matters, anchored by our strong locally focused metro breakfast lineup of respected and established teams alongside our exciting new breakfast shows that launched this year.”
Seb Rennie, SCA Chief Commercial Officer, said, “SCA has now led the crucial 25–54 demographic for an extraordinary 30 consecutive surveys – a milestone that underscores the strength and consistency of our brands. For advertisers, this means unmatched access to the most valuable consumer segment in the country.
“With the combined reach of our SCA and Ace metro stations, we have a 35.2% commercial share of the metro Audience That Matters – a full 6.6 share points ahead of our nearest commercial competitor. SCA has also grown its national audience (P10+) since S1, with more than 9.064 million listeners – including regional and metro broadcast audiences*.
“Triple M’s national AFL and NRL coverage continues to deliver for both audiences and sponsors, powered by the most entertaining commentary teams and the most comprehensive footy broadcasts in the country.
“This success is driven by our commitment to innovation, deep audience connection, and impactful results across Australia’s leading total audio ecosystem. I’m incredibly proud of our content teams, whose creativity and consistency keep listeners engaged longer — and coming back for more.”
Source: GfK R360 Metro Survey #1 2025.P10+/P25-54/F25-54/M25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 15.00-18.00, Cume Reach (000’s)/Market Share %/Commercial Share %. *GfK Radio 360 Metro Survey #2 2025, Canberra #1 2025, Gold Coast, Newcastle Survey #3 2024, Xtra Insights Regional Markets surveyed to 1st May 2025.