Brisbane’s 4BC continues its upward trajectory in 2025, recording solid growth across all key programming, with the station achieving an overall share of 4.9% (up 0.5) in the latest GfK Radio survey results.
The station’s total radio cumulative audience saw a strong increase of 16.5%, including a massive 42% surge among People 25–54 and a 15.2% rise in the 40+ demographic. AP10+ is up 10% compared to the previous survey, while 4BC’s streaming audience also continues to build, posting a 16% increase in cume and delivering a streaming share of 6.6%.
All local shows, Breakfast with Peter Fegan, Mornings with Bill McDonald, Afternoons with Sofie Formica, Drive with Gary Hardgrave, and Wide World of Sports with Peter Psaltis, recorded gains in both market share and cumulative audience, including the station’s new weekend show, Step Outside with Paul Burt, making a strong debut in its first survey with 4BC.
4BC Content Manager, Siobhain McDonnell says: “Seeing this growth across all local dayparts is a testament to the team’s hard work and commitment to rebuild as Brisbane’s prominent talk station. We are committed to keeping Brisbane entertained and informed and the results today reflect that”.
The Survey 2 results highlight that 4BC’s dedication to delivering live and local programming continues to strike a chord with Brisbane audiences.
Source: GfK Radio360 Ratings, 4BC Brisbane Survey 2 2025, Mon-Sun 5.30am-12MN, Mon-Fri 12-3pm, Mon-Fri 3pm-6pm, WWOS Mon-Fri 6-7pm, Sat-Sun 6am-8am, Market Share %, Cume (000s), Total Radio, Streaming Cume, Streaming Share%, AP10+ unless otherwise specified.
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