This month, the Australian Broadcasting Corporation (ABC) celebrates 85 years as Australia’s trusted international voice.
On 20 December 1939, just after the start of WWII, Australian Prime Minister Robert Menzies launched ABC Radio Australia, then called Australian Calling, to counter disinformation and propaganda from enemy forces. Since then, ABC International has undergone many changes. Today, it is engaging audiences in Asia and the Pacific and supporting media across the region through the work of two teams – ABC International Services and ABC International Development.
ABC Radio Australia and international television service ABC Australia reach nearly 11 million people each month and digital platforms ABC Pacific and ABC Asia are also experiencing rapid growth. Meanwhile, media capacity building activities, funded by the Australian Government through DFAT and managed by ABC International Development, continue to expand, promoting public interest journalism in the Asia Pacific.
As part of the birthday celebrations, ABC International has launched an interactive storytelling platform, the Indo-Pacific Media Map, which portrays the ABC’s activities, audiences and impact across the region.
This week, international audiences will also enjoy special birthday content on ABC Pacific, ABC Asia and ABC Radio Australia, including ABC Radio Australia Nesia Daily presenters Jacob McQuire and Michael Chow interviewing iconic former ABC Radio Australia identities and unearthing some of the biggest moments from the past 85 years of programming and an in-depth digital feature delving into ABC International’s fascinating past.
ABC International Head Claire M. Gorman said: “I am incredibly proud of ABC International’s legacy as the trusted and independent Australian voice for 85 years in the Asia Pacific region. As we take this moment to reflect on our journey, we also look to the future as we continue to grow our international audiences and deepen our connections, championing regional storytelling and a robust and independent media landscape.”
EXPLORE THE INDO-PACIFIC MEDIA MAP
Take a journey through the media landscape of Asia and the Pacific using our interactive platform, the Indo-Pacific Media Map, and discover the depth and impact of the ABC’s international activities: https://indopacificmediamap.abc.net.au/
About ABC International Services
For 85 years, the ABC has been broadcasting internationally. ABC Australia television has a monthly viewership across the Asia-Pacific of at least 10.5 million* and is available internationally via more than 100 rebroadcast partners. ABC Radio Australia’s FM radio service has a monthly urban listenership of at least 355,500** in the Pacific and Timor-Leste. ABC Pacific, the digital home for bespoke and curated content for Pacific audiences, has approximately 487,500*** followers on ABC Pacific Facebook. ABC Asia, the digital home for bespoke and curated content for audiences across Asia, has over 5.7 million***followers on ABC Asia Facebook.
*Viewership in Asia measured by Ipsos Affluent Asia data, estimations and extrapolations (May 24), in the Pacific viewership measured by Tebbutt data, estimations and extrapolations (Nov 23). Total audience number is approximate and has not been de-duped.
**Based on ABC-commissioned Tebbutt ‘Media Usage in the Pacific Survey’ (Nov 2023) noting listenership figure is estimated based on urban populations of six Pacific countries with the Timor-Leste audience figure extrapolated.
***Figures taken from Khoros Analytics (Sept 24).