B105 Brisbane: #1 STATION and #1 BREAKFAST SHOW
Triple M is Adelaide’s #1 BREAKFAST SHOW
THE FOX is Melbourne’s #1 DRIVE SHOW
SCA continues to win the ‘audience that matters’, having secured a record-breaking 27th consecutive win^ of the key 25-54 buying demographic to maintain its position as Australia’s no.1 25-54 radio network* in today’s GfK Radio360 Metro Survey #7 2024 results. In addition, SCA’s Hit Network was again no.1 for women 25-54, while the Triple M network was no.1 for men 25-54.
SCA’s Hit and Triple M metro station wins for Survey 7 include:
#1 Brisbane Station and #1Breakfast show – B105 and Stav, Abby & Matt
#1 and #2 Brisbane radio stations – B105 and Triple M Brisbane
#1 Melbourne Drive show – The Fox’s Carrie & Tommy
#1 Adelaide Breakfast show – Triple M Adelaide’s Roo, Ditts & Loz
SCA Chief Content Officer, Dave Cameron, said: “Today sees more stunning results for SCA Brisbane, with both B105 and Triple M remaining the city’s number one and two stations and Stav, Abby & Matt achieving seven out of seven number one Breakfast results in 2024.
“In Melbourne, Australia’s most competitive radio market has seen The Fox and Triple M both increase their share, with another extraordinary growth result for Fifi, Fev & Nick up once again in Breakfast as Melbourne listeners continue to insist on family-friendly fun and intensely local and loved personalities to wake up to. And now with the local laughs being dialled up even more with Mick Molloy’s return to Breakfast radio on Triple M with Nick Riewoldt, Titus O’Reily and Rosie Walton, 2025 in Melbourne is going to be an unbelievably exciting year for local shows to fire.
“In coming weeks, we will announce our exciting Sydney approach that will see SCA delivering Sydney-based Breakfast shows that are super focused on our local listeners, as SCA proudly leads the charge of driving new voices for the industry. With so little change in two decades, Sydney is a market that is simply screaming for a fresh approach to Breakfast entertainment.
“Triple M’s Roo, Ditts & Loz continue to dominate Adelaide with their 17th consecutive win as Adelaide’s number one FM Breakfast show, and we are excited to now deliver a fun and fresh approach to SAFM Breakfast in 2025 with Bernie & Emma G.
“We are well advanced with our plans for 2025 on both Triple M and the Hit network. Many changes are already announced and on-the-air, and we will have other key announcements over coming weeks to maintain our domination in the 25-54 audience that matters right across the country.”
SCA Chief Commercial Officer, Seb Rennie, said: “Today’s results once again prove that SCA remains Australia’s no. 1 radio network as the home of the audience that matters – 25-to-54-year-olds.
“SCA’s extensive understanding of this commercially critical buying demographic is further evidenced by our recent market update, which showed that both our metro radio and digital audio have delivered three consecutive quarters of share growth. Furthermore, SCA’s Total Audio revenue for Q1 FY25 of $100.4 million was up 4.8% compared to Q1 FY24, driven by growth of 48.2% in Digital and 1.1% in Broadcast Radio.”
Sources:
* GfK Radio 360 Metro Survey #7 2024. P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00. Total Radio. Market Share/Commercial Share/Cume Reach.
^ 27 surveys since Survey #5, 2021, FM & DAB+.
** GfK Radio Ratings. Metro Survey 7, 2024. Melbourne – Friday 1800-2230, Saturday 1200-2230, Sunday 1300-1930. Adelaide – Friday 1730-2200, Saturday 1130-2200, Sunday 1230-1900. Perth – Friday 1745-2030, Saturday 1000-2030, Sunday 1100-1730. P10+. Cume / Market Share %
^^ GfK Radio Ratings. Metro Survey 7, 2024. Sydney / Brisbane. – Thursday 1900-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ / People 25-54. Cume Reach / Market Share %
About SCA (Southern Cross Austereo) Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 154 stations across FM, AM, and DAB+ radio. SCA also provides national sales representation for 56 regional radio stations. SCA broadcasts 96 free to air TV signals across regional Australia, reaching 3.6 million people a week, with Network 10 programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA has an exclusive national sales representation agreement with WIN in northern NSW (including the Gold Coast) and TDT (Tasmanian Digital Television). SCA operates LiSTNR, Australia’s free, personalised digital audio destination for consumers featuring radio, podcasts, music, news, and sport. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA’s premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment, news, and sport content. www.southerncrossaustereo.com.au