#1 STATION AND #1 BREAKFAST SHOW: B105 Brisbane and Triple M Adelaide
#1 The Fox most listened to station in Australia
#1 Hit Network Carrie & Tommy Drive show – 4 in a row
#1 in AFL and NRL footy
SCA continues its reign as Australia’s no.1 25-54 radio network*, winning the key 25-54 buying demographic in today’s GfK Radio360 Metro Survey #5 2024 results and delivering a record-breaking 25th consecutive victory^.
In further outstanding news, the results confirm that SCA dominates as no.1 in both the women 25-54 and men 25-54 commercially critical demographics, proving that the Hit and Triple M networks are the undisputed homes of the audience that matters most to Australian advertisers.
SCA’s Hit and Triple M metro stations wins for Survey 5 include:
- #1 station B105 Brisbane and Triple M Adelaide overall
- #1 Breakfast shows B105 Brisbane and Triple M Adelaide
- #1 national Drive show for the Hit Network Carrie & Tommy Drive show
- #1 The Fox – most listened to station in Australia with more than 1.26 million listeners
With the pointy end of the AFL and NRL footy seasons approaching, SCA has also continued to triumph as the country’s no. 1 footy radio network:
- #1 AFL broadcast in metro markets, reaching 710,000 P10+ across the weekend in Melbourne, Adelaide & Perth**
- #1 AFL broadcast in metro markets, reaching 423,000 P25-54 across the weekend in Melbourne, Adelaide & Perth **
- #1 NRL reach for P10+ at 379,000^^
- #1 NRL reach for P25-54 at 203,000^^
SCA Chief Content Officer, Dave Cameron, said: “Australia has a new favourite radio station with The Fox Melbourne today celebrating having the most listeners in the country. The increased weekly audience was powered by the locally adored Fifi, Fev & Nick Breakfast show, which also went up in today’s results. In addition, Carrie and Tommy achieved outright number one Drive in both Melbourne and Brisbane. The show remains Australia’s number one Drive show for the fourth time in a row, dominating their 3-6pm timeslot.
“B105 Brisbane and Triple M Adelaide continue to be the outright winning stations in each city, with B105’s Stav, Abby & Matt continuing its five-in-a-row Breakfast domination of Brisbane. Likewise, Roo, Ditts & Loz delivered their own fifteen-in-a-row run of leadership success in Adelaide.
“SCA maintains its commercially critical 25-54 All People ‘audience that matters’ front-runner position nationally, continuing to deliver a significant leadership gap over all other networks.
“Triple M continues to take ‘speckys’ over its competitors as the number one AFL broadcast nationally, likewise Triple M NRL broadcast delivered strong results across NSW and Queensland as we head into the pointy end of the footy season.
“Today is another great day for SCA’s powerfully integrated Hit and Triple M network duopoly nationally, which drives an unbeatable national foothold of 25-54 All People who continue to engage in our brand-safe, fun, local environments that deliver outstanding results for our clients.”
SCA Chief Commercial Officer, Seb Rennie, said: “SCA is undoubtedly the no. 1 home of the audience that matters – 25-to-54-year-olds, which today’s results have once again confirmed.
“Combined with our SCA-ACE represented metro stations, the metro 25-54 audience share is 35.1%, leading ahead of our nearest commercial competition by 8.4 share points.
“Not only is SCA the largest gathering place for this radio audience, but we also understand it better than any other radio network and we know that audio is thriving amongst this audience.”
“Several factors drive this core audience, and it is by understanding these deeper motivations that we can unlock more effective ways for our own content, as well as our advertisers’ campaigns, to connect with this key demographic.”
Sources:
*GfK Radio 360 Metro Survey #5 2024. P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00. Total Radio. Market Share/Commercial Share/Cume Reach.
^[25] surveys since Survey #5, 2021, FM & DAB+
** GfK Radio Ratings. Metro Survey 5, 2024. Melbourne – Thursday 1800-2230, Friday 1800-2230, Saturday 1200-2230, Sunday 1300-1930. Adelaide – Thursday 1800-2200, Friday 1730-2200, Saturday 1130-2200, Sunday 1230-1900. Perth – Thursday 1800-2030, Friday 1745-2030, Saturday 1000-2030, Sunday 1100-1730. P10+ / P 10-69 / P25-54 / P 10-69 / P25-54. Cume / Market Share %
^^ GfK Radio Ratings. Metro Survey 5, 2024. Sydney / Brisbane. – Thursday 1900-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ / People 10-69 / People 25-54. Cume Reach / Market Share %
About SCA (Southern Cross Austereo)
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 154 stations across FM, AM, and DAB+ radio. SCA also provides national sales representation for 56 regional radio stations. SCA broadcasts 96 free to air TV signals across regional Australia, reaching 3.6 million people a week, with Network 10 programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA has an exclusive national sales representation agreement with WIN in northern NSW (including the Gold Coast) and TDT (Tasmanian Digital Television). SCA operates LiSTNR, Australia’s free, personalised digital audio destination for consumers featuring radio, podcasts, music, news, and sport. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA’s premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment, news, and sport content. www.southerncrossaustereo.com.au