Day: August 28, 2024

TOTAL RADIO 

Sydney’s 2GB and Melbourne’s 3AW are top of the medal tally as the No.1 stations in GfK Radio 360 Survey 5, with Breakfast and Mornings also claiming gold in both cities following an incredible run as the official audio broadcaster of the Paris 2024 Olympic Games.

2GB commanded Sydney’s airwaves with a 13.3 share, and 3AW increased its lead as Melbourne’s No.1 with a 14.7 share (up 1.0). 

Across Breakfast, Ben Fordham Live dominates with a leading 15.6 share, while 3AW’s Breakfast with Ross and Russ holds the top spot in Melbourne with a share of 21.7 (up 2.1).

The Ray Hadley Morning Show hit another incredible milestone as No.1 for the 159th consecutive time, with a 15.7 share, and Mornings with Tom Elliott remains the undefeated No.1 with Melburnians, securing a 18.4 share (up 2.7).

Nine Radio’s Head of Content, Greg Byrnes, said: “These results show that in Australia’s most competitive radio markets, listeners are locked on to our talk stations for the trusted news, information and insight we deliver each day.”

“At 2GB and 3AW, the Breakfast and Morning programs are again clear number one. In Sydney and Melbourne we’ve dominated the ratings all year and that’s been reinforced even further today.

“The Paris Olympics coverage played a part in this survey, and we are extremely proud of how our radio team delivered. It’s great to see our loyal listeners tuned in to us for the duration of what was an historic Games for Australia.”

COMMERCIAL RADIO SHARE	TOTAL RADIO CUME
17.5 (4 markets)	1.848 million listeners each week

STREAMING

Nine Radio remains the definitive No.1 destination for live audio listeners across the country, with its commercial streaming share surging to 30.5 (up 3.6).

2GB and 3AW are No.1 in overall commercial streaming, with a 32.8 (up 3.1) and 32.5 (up 6.0) share respectively, as well as across all main standard sessions.

Breakfast and Mornings saw listener numbers increase, with Ben Fordham posting a commercial streaming share of 40.3 and Ross and Russ recording a dominant commercial streaming share of 50.3 (up a staggering 14.5).

Mornings at 2GB and 3AW also recorded a No.1 commercial streaming share with 35.7 for Ray Hadley (up 6.9) and 38.0 (up 4.4) for Tom Elliott, respectively.

Greg Byrnes, said: “Nine Radio’s streaming result goes from strength to strength with this survey highlighting 9% growth across the network. We’re again the clear number one streaming network with 2GB, 3AW, 4BC and 6PR all recording gains.”

“Our live sport offering is without peer, with Survey 5 including every heart-stopping moment from the Paris 2024 Olympic Games. What’s pleasing is that more and more listeners are turning to talk via streaming to engage with their favourite sporting code or the news and information relevant to their lifestyle.”

COMMERCIAL STREAMING SHARE	STREAMING CUME
30.5 (up 3.6)	423,000 (up 9%)

PODCASTS 

The Nine Podcast Network reached over 1.6 million listeners and 4.1 million downloads in July, and had two programs topping both the Spotify and Apple podcast ranks.

The Ultimate Sacrifice debuted on the Australian Made podcast ranker at No.53, attracting over 100,000 listeners and over 200,000 downloads, and Just Married:The Anthea Bradshaw Mystery debuted at No.95 with 54,000 listeners and 76,000 downloads.

Further highlights include 2GB’s Ben Fordham Live appearing at  No.49 with 113,000 listeners and over 278,000 downloads and The Ray Hadley Morning Show reaching 48,000 listeners and 114,000 downloads. 3AW is Football reached over 50,000 listeners and 129,000 downloads, while Mornings with Tom Elliott followed closely with 45,000 listeners and 115,000 downloads. Breakfast with Ross and Russ jumped an incredible 44 places on the ranker, reaching 43,000 listeners and 104,000 downloads.

Nine’s Head of Podcasts and Digital Content, Mia Stern said: “These results underscore the indispensable power of longform, narrative storytelling. In an era of shrinking attention spans, podcasts are bucking the trend as listeners are spending more time deeply engaged with our programs.’’

TOTAL DOWNLOADS	TOTAL LISTENERS
4.1 million	1.63 million

Source: GfK Radio360 Ratings, Survey 5 2024, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.

Source: Triton Podcast Metrics, July 2024, Downloads, Listeners, Nine Entertainment, unless otherwise specified.

2GB is Sydney’s undisputed No.1 in radio and commercial streaming, with GfK Radio 360 Survey 5 today showing 2GB holds the top spot across almost all key shifts, including Breakfast, Mornings, Afternoons, Nights, Weekends and Rugby League coverage. 

Ben Fordham Live dominated in Breakfast with a leading 15.6 share, while in commercial streaming the show posted an incredible 40.3 share, reinforcing the power of live and local content across all devices.

The Ray Hadley Morning Show hit another incredible milestone as No.1 for the 159th consecutive time, with a 15.7 share, and a dominant 35.7 in commercial streaming.

Michael McLaren claimed his first No.1 spot since taking the helm of 2GB Afternoons, with a 11.0 share (up 0.4) and 33.6 in commercial streaming (up 12.0).

2GB Content Manager, Luke Davis, said: “This survey covers the best part of three months of the year, and today’s results clearly demonstrate that Sydneysiders have chosen 2GB as their No.1 destination for news, entertainment and live sport.”

“With Australia recently enjoying its most successful Olympic Games ever, 2GB – as host broadcaster – was able to bring our listeners closer to the action than ever before; sharing in all the highs, lows and inspirational stories that had our city talking.

“It’s what we do best. Our team takes great pride in serving our Sydney listeners and we are grateful for their loyalty.”

Further highlights of Gfk Radio 360 Survey 5 in Sydney:

• Drive with Chris O’Keefe recorded an 8.2 share (Mon-Fri 3pm-6pm)
• Money News with Deborah Knight is No.1 with a 14.5 share (Mon-Thu 7pm-8pm)
• Nights with John Stanley remains the clear No.1 with a share of 24.0 (up 1.8 and almost triple his nearest competitor) (Mon-Thu 8pm-12am)
• Weekends with Luke Grant is No.1 with a share of 13.2 (Sat-Sun 9am-1pm)
• The Continuous Call Team is No.1 in Rugby League with a 9.7 share

Source: GfK Radio360 Ratings, 2GB Sydney Survey 5 2024, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thur 7pm-8pm, Mon-Thur 8pm-12MN, Sat-Sun 9am-1pm, Fri 7pm-11pm, Sat 1pm-10pm, Sun 1pm-6pm, Market Share % Total Radio, Streaming share % AP10+ .

3AW has once again firmly cemented itself as Melbourne’s No. 1 radio station.

Today’s release of the GfK Radio 360 Survey 5 results shows that 3AW has a leading audience share of 14.7 (up 1 point on Survey 4) and a winning commercial streaming share of 32.5%.

Every week, the station’s engaging blend of live, locally-focused talk radio attracts a cumulative audience of 767,000 listeners across Melbourne – up by more than 40,000 listeners on Survey 4.

Ross and Russ maintain their stronghold on Melbourne’s breakfast radio scene with an impressive 21.7 share – up 2.1 points on Survey 4 and more than double their closest competitor. Moreover, the pair claimed a whopping 53% of the commercial streaming audience.

In just his fifth survey in the mornings slot, Tom Elliott has firmly established himself as Melbourne’s No. 1, achieving a leading 18.4 share (up 2.7 points on Survey 4). Tom added an additional 99,000 listeners since the previous survey and now boasts a cumulative audience of 530,000. He also secured a top commercial streaming share of 38%.

Tony Moclair is the No.1 Afternoon talk program with a share of 10.1 – more than double his nearest talk competitor.

Jacqui Felgate is once again Melbourne’s No. 1 drive talk program with an 8.5 share – up 0.1 on Survey 4 and her third successive survey share growth. Jacqui added an additional 34,000 listeners since the previous survey and now has a cumulative audience of 319,000.

Denis Walter remains the leading evening program in Melbourne, boasting a 19.5 share – 7.3 points ahead of his nearest competitor.

Stephen Beers, 3AW Station Manager, said: “Survey 5 once again confirms 3AW as Melbourne’s top radio choice. From Ross and Russ leading the way in breakfast, the only program in double figures – adding number two and three together and you still don’t catch them. Tom Elliott’s continued strength in mornings, and Jacqui Felgate’s growing success in the drive shift, the results are a testament to the hard work of our on-air and behind-the-scenes teams. We thank our loyal listeners for their outstanding support and eagerly anticipate delivering all the Paralympic excitement to them in the coming weeks.”

Source: GfK Radio360 Ratings, 3AW Melbourne Survey 5 2024, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Streaming share %, Commercial Share AP10+ , unless otherwise specified.