Nine’s live audio streaming has witnessed a phenomenal surge in audience numbers during the first week of the Paris 2024 Olympic Games, as fans across the nation tune in to experience the most exhilarating live commentary of Team Australia’s spectacular gold rush.
Since the very first day of competition, session starts across Nine Radio’s digital devices have jumped 48%, with the key hours of 4am-7am showing the most significant uplift. During these early morning hours, Aussie athletes have shone brightly, claiming gold in finals across a range of disciplines.
From the heart-pounding moments in the swimming pool to the adrenaline-fueled triumphs across kayak, canoe, BMX, skateboarding and more, Nine Radio’s expert commentators – led by Ray Hadley, Libby Trickett, Jane Flemming and Mark Levy – have captured every breathtaking second, bringing listeners closer to the action than ever before. With a commitment to delivering the best in live sports coverage, Nine has become the go-to destination for Australians eager to celebrate every medal and every victory.
Total listening hours have increased by 12% since the start of the Olympic Games coverage, as fans tune in to the Breakfast shift (5am-7am) for exclusive insights and analysis of the overnight highlights from our on-the-ground teams. Listeners are then returning from 7pm-11pm to hear Nine’s expert Wide World of Sports team kick off the next day of competition. Both time slots have shown remarkable growth across the network.
Catch-up listenership has also surged, with Nine’s exclusive Olympic podcast, The Olympics Today, seeing a 17% increase in podcast listeners since the start of the competition*.
Nine Radio Head of Content, Greg Byrnes, said: “This remarkable growth in our audience is a testament to the exceptional coverage our team is providing. We are thrilled to be the go-to audio source for Australians seeking in-depth analysis and vivid commentary as our athletes make history in Paris.”
As Team Australia continues to dazzle the world, Nine Radio remains committed to delivering unmatched Olympic coverage, bringing fans closer to the heart of the action.
Tune in each night from 7pm AEST to be part of the excitement with Nine’s live audio coverage of the Paris 2024 Olympic Games across 2GB, 3AW, 4BC and 6PR.
Source: Triton Streaming Metrics, 2 August 2024 vs 27 July 2024, Session Starts, TLH, Nine Radio, Australian only web-traffic, Unless otherwise specified
*Source: Triton Podcast Metrics, 1 March – 26 July, 27 July – 2 August 2024, Nine; The Olympics Today, Listeners.