CBAA Multicultural Framework Review Report and Response

The Review and their recommendations have captured the vital role of ethnic and multicultural broadcasters in creating a welcoming Australia and enhancing a sense of belonging for culturally and linguistically diverse (CALD) communities.

The Review’s report Towards fairness: A multicultural Australia for all, recognises that representation of diverse cultures in the media is fundamental to a successful multicultural Australia.

“Inclusive media and representation has an immense influence on shaping national narratives. Done well, inclusive media and representation reflects the multicultural nature of Australian society through diverse representation in media [and] promotes accurate and positive portrayals of various cultures to combat stereotypes and prejudices.”

The Review states that community radio is essential to delivering culturally safe messaging and recognises community broadcasting “speaks to 25% of the Australian population but also advances community interests, broadcasts diverse stories, delivers broadcasting stations in-language, and provides an alternative to adverse narratives perpetuated by mainstream broadcasting stations.”

The Review recommends the Government consult community broadcasters more on policy and programs; commit more government funding, and provide greater access to Government Advertising campaigns for independent multicultural media.

The Government has committed to the Framework’s principles and will be guided by them in future policy-making.

CBAA and NEMBC made submissions, and appeared before hearing of the Review process. We will now work together, and with the Government, to turn these recommendations into action that provides better support for the vital activities of ethnic and multicultural community stations and broadcasters.

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