– Hamish & Andy remains Australia’s no.1 podcast –
LiSTNR has broken new records as Australia’s no. 1 sales representation podcast network nationally^ for 21 of the 23 months since its inception on the Australian Podcast Ranker in July 2022. The LiSTNR sales representatives podcast network reached more than 7.76 million monthly listeners^ in May, an increase of more than 474,000 monthly listeners from April’s ranker results and almost one million listeners ahead of its closest competitor. The LiSTNR Original published podcast network also grew ahead of the market with 254,000 new monthly listeners.
Australia’s favourite podcast, Hamish & Andy also keeps breaking records, once again taking the crown as Australia’s top podcast for the 21st time, reaching 970,415 listeners in May and growing the pair’s audience month on month, according to the Australian Podcast Ranker*.
In addition to Hamish & Andy, many of LiSTNR’s other owned and operated podcast titles grew in monthly listeners** including: Abbie Chatfield’s It’s A Lot, The Briefing, Darling, Shine!, KICPOD, Triple M’s Marty Sheargold Breakfast Show, CommSec Market Update, Crime Insiders, Everyone Relax, Triple M Rocks Footy NRL, Matt and Alex All Day Breakfast, Secrets of a Self-Starter and The Fox’s Fifi, Fev & Nick.
The Briefing achieved its highest ever monthly listeners in May to reach 218,656 monthly listeners in what is an increasingly competitive daily news podcast market.
LiSTNR had 18 podcasts in the top 50 of the Top 200 Australian Podcast Ranker* in May, once again more than double that of its closest competitor.
Popular podcasts in the top 20 included Hamish & Andy, which also claimed the number one comedy podcast, 7am with Schwartz Media, Happy Hour with Lucky & Nikki, It’s A Lot with Abbie Chatfield, Crime Junkie, and SmartLess.
Other titles that moved significantly up the ranker in May included Sit With Us, Crime Insiders, Something Was Wrong, and Prosecuting Donald Trump.
In addition, Secrets of a Self-Starter and Mr Ballen’s Medical Mysteries made their debut on the Top 200 Podcasts ranker, and CounterClock and The Grade Cricketer marked their return to the Top 200.
“It’s great to see such strong growth from our locally co-produced and created podcasts. Hamish & Andy grew their audience month on month. It’s A Lot with Abbie Chatfield, KICPOD with Laura Henshaw and Steph Claire Smith, The Happy Hour with Lucy Jackson and Nikki Westcott, Darling, Shine! with Chloe Fisher and Ellidy Pullin, and Do you F*king Mind? with Alexis Fernandez show that this group of content creators are starting to really connect with under 35 women, growing their audiences and communities,” Executive Head of LiSTNR Podcasts, Grant Tothill, said.
“To see the growth of The Briefing and Crime Insiders is credit to the team in the competitive News and Crime genres. Today’s results reaffirm LiSTNR’s investment in Australian podcast creators offering advertisers local voices and communities to drive their brand messages.
“It’s encouraging to see the increase in both LiSTNR’s sales and publisher network audiences match the LiSTNR sales results for May as LiSTNR continues to drive podcast sales in Australia. The LiSTNR sales team achieved podcast revenue growth of 40.5% year on year, almost double the total podcast market average of 21.6% and driving market growth, CRA figures showed.”
Sources: *Australian Podcast Ranker Top 200 Podcasts – May 2024, ^Australian Podcast Ranker – Top Sales Representatives – May 2024. ^^ LiSTNR owned and operated published podcast titles. ** All Australian Podcast Ranker – May 2024.