Nine’s live and local talk stations posted a significant double digit increase in streaming nationally in April 2024, galvanising Nine Radio as the destination for live audio listeners.
Year on year data, verified by Triton, shows Nine’s talk stations volume of listening is up 20% nationally, with Sydney’s 2GB up even further with 27% growth, and Melbourne’s 3AW up 18%.
| SESSION STARTS | TOTAL LISTENING HOURS |
| 10.1M (up 7% YoY) |
10.7M (up 20% YoY) |
Nine’s catch up podcasts also reign supreme with on-demand audiences with Ben Fordham Live and the Ray Hadley Morning Show each posting listener growth of 44% YoY, while footy fans are continuing to flock to 3AW for the very best in AFL commentary, with 3AW Football catch up podcasts listeners up 17% YoY.
Nine Radio Head of Content, Greg Byrnes, said “These numbers highlight talk radio’s unequivocal dominance in live streaming and catch up and show our audience is only getting bigger.
“We know Australians turn to talk in times of crisis, and that’s been reinforced with recent breaking news events, but they also rely on us for entertainment, excitement and analysis. And with the footy in full swing and the Paris Olympic Games now just 72 days away, our streaming audience will be unprecedented.”
Nine’s Director of Sales, Total Audio, Ashley Earnshaw, said: “The future is bright for Nine Audio, with even greater audiences seeking out our content through our apps via connected devices and across our podcast content.
“Our dominance in digital audiences continues to create full funnel opportunities for brands to blend the reach of radio with data-led targeting capabilities, creating unparalleled impact and effectiveness for brands.”
Source: Triton Webcast Metrics Streaming, April 1-30 2024, TLH – Total Listening Hours, Nine Radio, Unless otherwise specified