Melbourne’s no. 1 FM Breakfast show, Fifi, Fev & Nick, is inviting listeners to join Melbourne’s biggest party in a new campaign that reinforces the trio’s strong connections with the hearts and minds of Melburnians.
The ‘Melbourne’s Biggest Party’ campaign brings to life the energy, fun and excitement of being a part of the show by listening to Fifi, Fev & Nick on The Fox.
Featuring a pimped up stretch limo, the trio rocking motorbikes and leathers and a party bus, with real listeners joining the party, the multi-million dollar campaign will run across TV, BVOD, cinema, socials, digital audio and out-of-home.
The commercial was filmed across multiple locations in Melbourne and aims to reinforce The Fox’s Fifi, Fev & Nick as the city’s no. 1 FM Breakfast show. The soundtrack to the campaign is the ARIA-nominated dance track People Happyby up-and-coming Aussie producers KLP and Stace Cadet.
This year, Fifi, Fev & Nick are taking the show to every corner of Melbourne with its popular ‘Brekky in the Burbs’, bringing the biggest stars to the suburbs – from Steven Sanchez live from Sunbury, Delta Goodrem in Pakenham, Amy Shark in Mornington, The Wiggles in Epping to Guy Sebastian in Ringwood – and giving away massive prizes to Melburnians.
SCA Head of Hit Metro Content and The Fox Content Director, Amanda Lee, said: “Fifi, Fev & Nick have such a strong heritage in Melbourne and a deep connection and love for their audience. ‘Brekky in the Burbs’ has been the perfect way to further connect with their audiences on the ground. The team is Melbourne through and through and we know our listeners love the energy and fun they bring to Breakfast and this campaign reinforces our strong position here.”
SCA Head of Consumer Marketing, Naomi Gorringe, said: “Fifi, Fev & Nick on The Fox is the antidote to the daily grind and seriousness of the world. For three hours every weekday morning, listeners can escape the mundane and their worries and jump into a place where it’s pure fun and frivolity.
“This campaign brings that energy to life with Melbourne’s biggest party and a soundtrack to match. It is a great way to celebrate Melbourne’s most listened to radio show.”
The campaign, which went to air last night, can be viewed here: Fifi, Fev & Nick on The Fox – Melbourne’s Biggest Party on Vimeo.