Even more listeners are tuning into 9Podcasts’ growing premium podcast slate, with Triton data from April 2024 revealing a 11% MoM uptick in listeners and a 5% rise in downloads – bolstering Nine’s commitment to delivering high-quality, entertaining and engaging content that resonates with Australians.
The surge in listeners across Nine’s premium podcast content is underpinned by Nine’s strength in News and Sport, coupled with new programs in key areas of growth, including a renewed commitment to journalistic podcasts.
podcast – a production from the teams at 9News, The Age and 9Podcasts – has taken listeners inside the courtroom for the high-profile trial of Gregory Lynn, accused of murdering campers Russell Hill and Carol Clay.
Episodes have been released in real time, revealing every important detail as the evidence unfolds, examining key moments and bringing together the best in Nine’s journalism, audio and video collaboration to cover the unfathomable crimes on trial in Victoria’s highest court.
9Podcasts has also seen impressive growth in its lifestyle podcasts, offering diverse and engaging programs appealing to defined audiences including Prime Time with Bec Wilson —an empowering series that provides practical advice and inspiration for making the most of your middle years; Russel Howcroft’s AdMission, offering expert insights into the advertising and marketing industry; and Try Before You Die with Eliza and Liberty Pasche as they explore bucket-list experiences and daring activities, encouraging listeners to step outside their comfort zone.
| APRIL 2024 | DOWNLOADS | LISTENERS | HOURS |
| Nine Podcasts | 3,494,613 | 1,397,560 | 1,569,389 |
| MoM Change | +5% | +11% | +7% |
Nine’s Head of Podcasts and Digital Content, Mia Stern said: “9Podcasts is committed to showcasing the richness and diversity of Australian stories, ensuring that our listeners have access to content that is not only entertaining but also reflective of their own experiences and culture.”
“We can see the positive impact this continues to have on our audience growth, as more listeners are discovering new programs and listening for longer each month, creating a rich and varied environment for marketers and advertisers.”
Source: Triton Podcast Metrics, April 1-30 2024, Downloads, Listeners, Unless otherwise specified