Nine’s Streaming and Broadcast division has today outlined its strategic direction as a new function, including a new leadership team and ways of working.
The move, unveiled by Nine’s Managing Director Streaming and Broadcast, Amanda Laing, is designed to drive growth and revenue opportunities for Nine and accelerate key initiatives as part of the Nine2028 transformation program. It follows the new Group Operating Model and the creation of the Streaming and Broadcast Division announced in January.
The key changes include the creation of new roles with expanded responsibility for Channel 9, 9Now and Stan for the first time, including:
- Executive Director – Entertainment
Michael Healy’s four decades of experience creating successful local content that resonates with Australian audiences will be leveraged across our free and subscription broadcast and streaming products. Michael has an innate sensibility of what Australian audiences want to watch, the talent they love, and the stories that will strike a chord.
- Executive Director – Entertainment Content Acquisitions
Led by Cailah Scobie who has extensive experience across free and paid platforms, excellent credentials as a negotiator and deal-maker, and an ability to identify content which will drive advertising and subscription revenues.
- Executive Director – News & Current Affairs
Fiona Dear will continue to lead News & Current Affairs and drive this integral division and its storytelling across all brands, as well as the transformation of 9News.
- Sport
Sport is at the core of Nine’s DNA and the biggest single area of investment across the Nine Group. Wide World of Sports and Stan Sport are the foundation of our world-class reputation in sport production. To realise the full potential of this and drive efficiencies, these production teams will be brought together under the leadership of Brent Williams.
Amanda Laing will lead a strategic program across all other elements of the Nine Group’s sport business to identify further opportunities for efficiencies and growth across advertising and subscription revenues, rights, and partnerships.
- Chief Strategy Officer – Streaming and Broadcast
A newly created position to help drive strategic analysis, planning, decisions and execution across our suite of free and paid products. Nine will soon commence recruitment for this position.
- Chief Marketing Officer – Streaming and Broadcast
A newly created role to lead a coordinated marketing team of passionate brand specialists working across multiple platforms and channels. Nine will soon commence recruitment for this position.
- Nine’s State Managing Directors
In QLD (Kylie Blucher), WA (Clive Bingwa) and SA (Sean O’Brien) will now report to Amanda Laing, to enable the growth of all Streaming and Broadcast businesses in those markets.
Complementing these structural and operational changes, three executives will have accountability for the P+L and strategic goals of Nine Group’s streaming and broadcast products.
- Executive Director – Channel 9, 9 multi-channels and 9Now
Hamish Turner will have responsibility for the P+L of these free television and free streaming businesses.
- Executive Director – Stan
With Stan a core growth opportunity for Nine, Dan Taylor will be responsible for the P+L of Stan.
- Managing Director – Radio
As an important part of the Nine Group, Radio will continue to operate as it does today, delivering revenue and EBITDA contributions to the Nine Group under Tom Malone’s leadership.
Nine Managing Director Streaming and Broadcast, Amanda Laing said: “There is immense opportunity to drive growth for the Nine Group and strong momentum already underway.
“While Nine’s streaming and broadcast brands have enjoyed independent success, our strength lies in the power of the Nine Group and today’s changes are the first step in unlocking that potential.
“We’re lucky enough to have some of the industry’s top talent and I’m excited to leverage their experience across our streaming and broadcast brands.”
These changes are effective 1 July 2025 and all roles will report directly to Amanda Laing.