Commercial Radio & Audio (CRA) has welcomed the latest GfK Survey 3 results, showing listenership for the 25-54 age group, crucial for advertisers, grew by 116,000 listeners year-on-year (YOY), reaching 6.2 million weekly.
Commercial radio saw a YOY increase of 53,000 listeners, with 12.5 million Australians tuning in weekly, while streaming grew to 3.3 million weekly listeners, up by 55,000 Australians YOY.
“The 25-54 demo growth tells you everything about radio’s commercial appeal; we’re adding 116,000 weekly listeners in the group that drives purchasing decisions,” said Lizzie Young, CEO of CRA.
“Streaming gives us new ways to reach them, but the fundamental advertiser value remains the same: engaged audiences during high-attention moments,” added Young.
In-car listening continues to deliver growth, adding 266,000 weekly listeners YOY to reach 10.3 million Australians weekly.
Time spent listening (TSL) to commercial radio at work also increased significantly, up 48 minutes year-on-year to 12 hours 48 minutes.
Commercial radio streaming in cars grew 11 minutes year-on-year to 1 hour 37 minutes, while home streaming remained steady at 3 hours 34 minutes.
For historical data and the 2025 metro survey schedule, visit: https://cra.au/metro-ratings
Source: GfK 360 Radio Ratings, SMBAP S3 2025, compared to S3 2024, All people 10+, Mon-Sun 12mn -12mn, Cume (000’s), unless otherwise stated. Weekly Time Spent Listening (hh). All numbers refer to commercial radio results unless otherwise stated.