AUSTRALIANS TUNING INTO TRUSTED TALK FOR LONGER AS NINE RADIO BUILDS RATINGS MOMENTUM IN 2025
TOTAL RADIO
Nine Radio has extended its flying start to 2025, with 2GB and 3AW leading the market in Sydney and Melbourne and strong gains across the country as audiences spend more time listening to the very best in trusted news, opinion, sport and entertainment.
2GB is Sydney’s No.1 station, lifting to a 12.8 share (up 1.2), and delivering strong growth across all day parts. Ben Fordham Live has surged 3 points clear of it’s nearest rival to a 15.6 Share as the No.1 Breakfast show and Mark Levy has cemented his claim on the Mornings slot with a standout 15.5 share (up 2.0). The refreshed Sydney lineup is clearly resonating with listeners and driving outstanding results, with strong gains across all day parts.
3AW dominates the Melbourne market with consistent, high-quality coverage that connects with the city, delivering a 14.1 share. Breakfast with Ross Stevenson and Russel Howcroft remaining the outright No.1 with a 19.3 share, and Mornings with Tom Elliott following suit with a commanding 15.8 share.
Brisbane’s 4BC and Perth’s 6PR also recorded gains, with audiences tuning in longer across the board.
Nine’s National Content Manager, Greg Byrnes said: “These are great results for our talk stations, with more people listening longer right across the country. Sydney has embraced 2GB’s new line up with big audience gains in all shifts and 3AW has maintained its dominance in Melbourne.”
“The line up changes in Perth and Brisbane are bedding in well with 6PR now the top rating talk station across the key day parts and 4BC posting a big increase in listeners.
“This survey shows people rely on talk radio during times of global and economic uncertainty and we’re honoured to be Australia’s source of trusted news, opinion and information.”
| COMMERCIAL RADIO SHARE | TOTAL RADIO CUME |
| 16.2 (4 markets) | 1.67 million listeners each week |
STREAMING
Nine’s live audio streaming audiences continue to grow as the network claims the undisputed No.1 title nationally with a 28.3% share. 2GB and 3AW lead streaming listenership with shares of 31.3% and 28.4%, respectively, with streaming also strong in all key shifts:
- Breakfast with Ross and Russel: 46.1%
- Ben Fordham Live: 39.5%
- Mornings with Tom Elliott: 33.5%
- Mornings with Mark Levy: 32.2%
Greg Byrnes said: “There’s no better way to listen to our live and local content than via a connected device. It’s clear, convenient and always on. Our talk stations dominate the streaming market, and as more Australians find us on a digital device it’s an exciting time to be creating talk radio.”
| COMMERCIAL STREAMING SHARE | STREAMING CUME |
| 28.3 | 345,000 |
PODCASTS
The Nine Podcast Network has cemented its position as a major force in Australian podcasting, jumping two spots to become the No.4 publisher nationally in the March 2025 Australian Podcast Ranker – overtaking both Nova Entertainment and Mamamia.
With over 1.4 million listeners and 3.44 million downloads in March, Nine’s continued growth is driven by a diverse slate spanning news, sport, business, lifestyle and entertainment – all grounded in trusted voices and quality storytelling.
The return of the footy season delivered a major lift, with 3AW Football attracting over 55,000 listeners, Six Tackles with Gus reaching 52,000, with other strong performers in the Top 200 including Real Footy, Eddie & Jimmy, and Marlee & Me.
Mia Stern, Nine Radio’s Head of Digital Growth, said: “This jump in the publisher rankings is a testament to the hard work and dedication of our team. We are incredibly proud to see our podcasts connecting with more listeners than ever before.”
“Our focus remains on delivering compelling audio experiences, making that content available as widely as possible, and providing valuable opportunities for advertisers to reach engaged audiences.”
| MAR 25 TOTAL DOWNLOADS | MAR 25 TOTAL LISTENERS |
| 3.44 million | 1.42 million |
Source: GfK Radio360 Ratings, Survey 2 2025, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.
Source: Triton Podcast Metrics, March 2025, Downloads, Listeners, Nine Entertainment, unless otherwise specified.