The Mums’ Group Podcast Launches: Real Talk for Modern Aussie Mums

Navigating early motherhood can be lonely, scary and sometimes straight up overwhelming, but it now doesn’t have to be, thanks to the brand-new Australian podcast The Mums’ Group.

Created by the team behind ‘Outspoken the Podcast’, The Mum’s Group is hosted by identical triplets and journalists Kate, Amy, and Sophie Taeuber. The show offers honest, funny and very real conversations about modern motherhood in a judgement-free space. Listening and watching along is just as though you were attending your own local mother’s group.

The podcast is a natural evolution for the journalist sisters, who became first-time mums in remarkably close fashion, with the identical triplets welcoming baby boys all within the space of a year. Kate and Sophie’s sons were born exactly 364 days apart, while Amy and Sophie’s boys have just nine weeks between them.

As triplets, the Taeuber sisters share 100% of their DNA, meaning their sons are genetically considered half-brothers, rather than cousins. A scientific fact that captures just how intertwined their parenting journeys are and serves as a foundation for The Mums’ Group. Despite their identical gene’s and near-identical timing, their views on being a Mum don’t always align, providing a base for each episode.

Speaking on the launch of the podcast, Kate Taeuber said, “Motherhood is lonely. I was the first out of my sisters and friends to have a baby and it’s tough when you’re the only one in the trenches. That’s why we created this podcast. It’s all about connecting with other mums and creating a supportive community.”

Sophie Taeuber said, “After all becoming mums within the space of a year, it felt inevitable that motherhood would become part of the conversation on the podcast.”

Amy Taeuber added “We wanted to create the kind of mums’ group you actually want to be a part of. It’s a judgement free zone for honest, funny and very real conversations.”

The Mums’ Group launches off the back of Outspoken’s extraordinary success. With more than 18 million downloads to date, the trio have firmly established themselves as some of Australia’s most influential voices in pop culture and media commentary.

The show is proudly launching in partnership with Mini + Me, alongside the debut of its new functional maternal snack, Mama Bites.

ARN Head of Digital Audio Corey Layton said, “At iHeart, we’re passionate about joining forces with podcast creators who are constantly pushing the boundaries of creativity. The Outspoken team is a brilliant example of how our partners are not only producing fresh, innovative content, but are finding new ways to connect and engage with audiences across Australia.”

From pregnancy and postpartum to the chaos, the laughs and everything in between, The Mums’ Group is about connection, community and knowing you’re not the only one figuring it out as you go. It’s the mums’ group you actually want to be part of.

The first episode of The Mums’ Group launched today, with new episodes to be released every Wednesday. Listen now on the free iHeart app or wherever you get your podcasts.

Entain Group leads Australia’s Podcast Boom in new iHeart and Magellan AI Report

 During 2025, wagering company Entain Group led investment in the Australian podcast industry, according to ARN’s iHeart and Magellan AI’s Q4 report.

Throughout the year, several Entain Group brands invested heavily into some of the country’s top podcasts including Neds in the likes of Hello Sport, Alpha Blokes, No Dribble, and Ladbrokes in titles such as Tradies, The Bye Round with James Graham and The Herd with Colin Cowherd.

The report also saw an increase in podcast ad spend across various sectors, with retail increasing its investment by 53% quarter on quarter in Q4 and 20% year on year, driven by seasonal sales events, such as Black Friday, Holiday gifting and Boxing Day sales.

Other growing sectors to grow in Q4 2025 included Education, Pharmaceutical, Restaurants, and Nutritional Supplements.

ARN’s iHeart and Magellan AI quarterly report offers trend-based insights designed to assist brands in effectively incorporating podcasts into their overall marketing strategies. It includes data around the top length of ad creatives, where they are most often placed and the ad load across the most popular podcasts in Australia.

Following Entain Group as the top advertiser in 2025, was a number of financial services, lifestyle and retail brands.

The full Top 10 advertisers for 2025 were:

Entain Group

Westpac

BetterHelp

Shopify

Airbnb

Wise

Amazon

CommBank

The Walt Disney Company

Squarespace

Corey Layton, ARN’s Head of Digital Audio, said: “In 2025, podcasting continued to cement itself as a critical channel for brands looking to maximise the connection that creators have with their communities. This year’s data shows advertisers across every category recognising its impact and investing accordingly. From major national players to fast‑growing sectors, marketers are leaning into podcasts because they deliver attention, trust and results when it matters most.”

For the full report, download the Magellan AI Australia Podcast Advertising Benchmark Report Q4 2025 here.

TRIPLE M ANNOUNCES 2026 AFL COMMENTARY TEAM WITH THE BIGGEST PERSONALITIES AND THE SHARPEST MINDS IN THE GAME

26 February 2026

Some sounds define the AFL: the roar of the crowd as the national anthem reaches its final note, the cry of “ball!” echoing around the stadium, and the unmistakable energy of a Triple M commentary box bringing the action to life.

In 2026, Triple M is turning up the volume on footy’s most iconic call, unveiling its AFL commentary lineup with the biggest personalities and sharpest minds, taking listeners through every tackle, goal, and spine-tingling moment. The roster includes premiership players, Brownlow medallists, elite journalists, and the sport’s most recognisable voices.

Joining Triple M commentary in 2026 is an unrivalled lineup of stars including Brian Taylor, James Brayshaw, Dale ‘Daisy’ Thomas, Kate McCarthy, Isaac Smith, Jack Heverin, Abbey Holmes, Leigh Montagna, Jason ‘The Chief’ Dunstall, Erin Phillips, Mark ‘Howie’ Howard, Ruby Schleicher, Nathan Brown, ‘Stevie J’ Johnson, Shaun Burgoyne, Billy Brownless, Mark Ricciuto, Jess Webster, Simon Black, Sarah Hosking, Jay Clark, and Xavier Ellis (and more) – along with the addition of Channel 7 chief footy reporter and AFL Media Award winner Mitch Cleary.

With more than 5,000 AFL and AFLW games played between them, over 30 premierships, four Norm Smith Medals, multiple Coleman and Brownlow Medals, Triple M’s commentary team delivers unrivalled experience, fearless opinions, and footy the way fans love it: thrilling moments, big personalities, and in-depth analysis. It’s why Triple M has been Australia’s leading AFL audio broadcaster since 2004.*

Triple M and LiSTNR give fans more ways to get their footy fix. Listeners can tune in to LiSTNR’s The Howie Games for long-form interviews with the game’s biggest stars, stream all their favourite AFL shows in the dedicated Triple M Footy AFL feed, or dive into LiSTNR’s brand-new Clubcasts, bite-sized podcasts curated for selected individual clubs. In Victoria, Tasmania, South Australia, and Western Australia, The Rush Hour with JB & Billy delivers footy interviews, breaking news, and classic Triple M style every weekday afternoon.

Triple M’s flagship AFL shows return in 2026:

  • Midweek Rub (Wed, 6pm): Ryan ‘Rabs’ Warren, Leigh Montagna, Dale Thomas, and Damian Barrett
  • Thursday Rub (Thurs, 6pm): Jack Heverin, Isaac Smith, Kate McCarthy, and Jay Clark
  • Friday Huddle (Fri, 4pm): Mark ‘Howie’ Howard, Jason Dunstall, Nathan Brown, and Damian Barrett
  • Saturday Rub (Sat, 11:30am): James Brayshaw, Billy Brownless, Damian Barrett, and Bernie Vince
  • Sunday Rub (Sun, 1pm): Leigh Montagna, Nathan Brown, Mitch Cleary, Dale Thomas, and Steve Johnson

Ewan Giles, SCA Head of Sports Content, said: “Triple M’s AFL coverage is built on elite football knowledge and big personalities. Our 2026 lineup brings together premiership players, Brownlow medallists and some of the most experienced broadcasters in the country – it’s passionate, fearless, and uniquely Triple M. We take the game seriously, but not ourselves, and it’s why we’ve remained the leading AFL audio broadcaster for more than two decades.”

Catch every AFL game live and free in 2026 on Triple M, plus dedicated footy shows across the network, and live streaming on LiSTNR.

(Triple M’s Thursday Rub team: Jay Clark, Isaac Smith, Jack Heverin, Isaac Smith, and Kate McCarthy / Photo credit: Corey Scicluna, Triple M)

Source: *GfK Melbourne, Perth, Adelaide, Survey #1 2004 – #8 2025, P10+. SCA AFL Footy Call Times (varies year to year), Cume Reach.  *Commercial Station.  

About Triple M

For more than 40 years, Triple M has been one of Australia’s most recognisable radio brands, providing listeners with a unique blend of Greatest Hits, Sport, and Comedy. With 49 stations nationwide – including six digital stations – Triple M is renowned for delivering music’s greatest hits, alongside iconic talent and standout shows that lead the way in sport and entertainment.  

Reaching more than 4.9 million radio and on-demand listeners each week, Triple M is home to some of the country’s most respected sporting legends, beloved comedians, and music personalities, including Mick Molloy, James Brayshaw, Billy Brownless, Luisa Dal Din, and Jack Archdale – to only name a few! Triple M’s content is available live or on demand on the LiSTNR app.  

TRIPLE M UNVEILS 2026 NRL COMMENTARY LINEUP, WITH HISTORIC PLAY-BY-PLAY DEBUT FOR EMMA LAWRENCE

Triple M, the NRL’s #1 audio network, has announced its expert commentary team for the 2026 season, marking a historic milestone as Emma Lawrence becomes the first female play-by-play caller in NRL broadcast history.

Lawrence, who joined Triple M in 2017, is one of the most respected voices in the game. A regular on Triple M’s Rush Hour NSW and Channel Nine’s NRL coverage, she now steps into the play-by-play chair, marking a landmark moment for rugby league broadcasting.

(Pictured: Emma Lawrence)

The 2026 season also signals the broadcast debut of Luke Keary, who transitions from an elite playing career into the commentary box. Fresh from the Super League and with more than 230 NRL games under his belt, Keary brings current-player insight and elite-level experience to Triple M’s coverage. Triple M also welcomes back Ryan Girdler, with the former Penrith Panthers premiership winner returning to deliver his trademark balance, analysis, and straight-talking footy perspective.

Strengthening its expert roster alongside Lawrence, Keary, and Girdler, Triple M’s lineup features commentary veterans Dan Ginnane, Anthony Maroon, Ben Dobbin, Elliott Lovejoy, alongside an expert panel of James GrahamMillie Elliott, Wade GrahamAaron ‘Woodsy’ WoodsShane WebckeGorden TallisJosh ReynoldsBen Teo, and Ben Hannant, bringing decades of NRL experience to the network.

(Pictured: Luke Keary, Credit: Corey Scicluna / Triple M)

Triple M delivers seven days a week of footy coverage – agenda-setting shows, breaking news and big opinions – giving fans exactly what they want to hear. In NSW, The Rush Hour NSW takes listeners through footy news every afternoon with Anthony ‘Maroon’ MaroonNathan ‘Hindy’ Hindmarsh, and Millie Elliott. In Queensland, Ben ‘Dobbo’ Dobbin and Elliott Lovejoy steer The Rush Hour with Dobbo & Elliott with no shortage of breaking news and insider scoops. 

League fans can also tune in to LiSTNR’s brand-new Clubcasts: individual, bite-sized podcasts initially dedicated to 13 clubs, curating the very best Triple M NRL content for supporters, with plans to extend to all clubs in future. Additionally, Triple M NRL’s flagship shows return in 2026:

  • NRL Daily (Mon–Wed, 6–7pm): Hosted by Charlie White, joined by a rotating cast including Wade Graham, James Graham, Brent Read, David Riccio, Luke Keary, and Danny Weidler.
  • Saturday Scrum (Sat, 12pm): Tony Squires, Nathan Hindmarsh, Wade Graham, David Riccio and Danny Weidler.
  • Sunday Sin Bin (Sun, 12pm): Ben Dobbin, James Graham, Gorden Tallis and Brent Read.

Emma Lawrence said: “I’m pumped to be part of the Triple M family again this year and super grateful they’ve given me the incredible opportunity to call the game that I love. To do it alongside an elite crew and some great mates is a real honour, and I can’t wait to rip in.”

Ewan Giles, SCA Head of Sports Content, said: “Emma stepping into the play-by-play call team is a no-brainer. Emma is one of the sharpest broadcasters in rugby league and is prepared, instinctive, and respected across the industry, and this opportunity reflects how highly regarded she is at Triple M. 

“Combined with Luke Keary’s debut and the return of Ryan Girdler, our 2026 lineup brings unmatched experience, insight, and personality. Triple M continues to deliver what footy fans want to hear,” Giles concluded.

Triple M’s NRL coverage and dedicated sports shows are available across the network and can be streamed live and free on LiSTNR.

About Triple M

For more than 40 years, Triple M has been one of Australia’s most recognisable radio brands, providing listeners with a unique blend of Greatest Hits, Sport, and Comedy. With 49 stations nationwide – including six digital stations – Triple M is renowned for delivering music’s greatest hits, alongside iconic talent and standout shows that lead the way in sport and entertainment.  

Reaching more than 4.9 million radio and on-demand listeners each week, Triple M is home to some of the country’s most respected sporting legends, beloved comedians, and music personalities, including Mick Molloy, James Brayshaw, Billy Brownless, Luisa Dal Din, and Jack Archdale – to only name a few! Triple M’s content is available live or on demand on the LiSTNR app.  

ABC Classic celebrates return of the Young Performers Awards

ABC Classic is thrilled to announce that entries for the ABC Young Performers Awards have officially opened, marking the long-awaited return of one of Australia’s leading competitions for classical musicians. 

Returning to the ABC in 2026 as part of ABC Classic’s 50th anniversary celebrations, the ABC Young Performers Awards have long been a cornerstone of Australia’s classical music landscape. First established in 1944, the Awards have helped launch the careers of many of the nation’s most celebrated classical artists including Amy Dickson, Andrea LamSimon Tedeschi, Emily Sun and Eliza Shephard.   

The 2026 edition of the ABC Young Performers Awards ushers in a refreshed era for the iconic competition. Open to performers aged 31 and under, the Awards provide a national platform for young artists to launch their professional careers. 

Across three high-stakes rounds, the competition will spotlight Australia’s most exceptional young instrumentalists as they demonstrate their artistry, technical brilliance and musical expression before a distinguished, multi-disciplinary judging panel. 

The journey will culminate in a nationally broadcast Grand Final on ABC ClassicABC TV, and ABC iview in November 2026. The winner of the ABC Young Performers Awards will receive a $40,000 prize to help develop their career, the opportunity to record a solo studio album under the ABC Classic label, and the title of Young Performer of the Year for 2026. Runner up prizes will also be awarded. All cash prizes are supported by the Triffitt Bequest, courtesy of Symphony Services Australia, and the ABC, head here for prize information.  

Head of ABC Classic & ABC Jazz, Philip Noyce, says: “ABC Classic is delighted that the Young Performers Awards return to the ABC this year as part of our 50th anniversary celebrations. The Awards have played a vital role in supporting the next generation of Australian classical musicians for more than 80 years, and I look forward to discovering and championing the country’s leading young musicians in 2026 as part of our milestone year.”

Entries for the ABC Young Performers Awards are open now, submit via the ABC Classic Young Performers Website. Full competition entry conditions and guidelines are available here.  

Listen to ABC Classic on the radio, stream online or via the ABC listen app. For more info about the ABC Young Performers Awards, head to the ABC Classic website or connect via Instagram and Facebook

Six Years Strong: ARN’s iHeart Celebrates with Top Ranker Results

ARN’s iHeart Podcast Network is turning six this month, and the latest Podcast Ranker shows there’s plenty to celebrate. From local favourites to global hits, multiple shows climbed the charts in January, reflecting the network’s continued growth, audience reach, and the strength of its premium podcast slate.

A key highlight from the January ranker is Australian True Crime, which has officially joined iHeart and made an immediate impact on the charts. Already one of the country’s most influential true crime titles, the podcast surged 10 places to become the highest-ranking true crime podcast in the latest ranker.

Now in its ninth year, Australian True Crime is hosted by self-described true crime obsessive Meshel Laurie and explores the darker corners of Australian life through powerful interviews with victims, their families and investigators. Its move to iHeart marks a significant new chapter for the brand, with plans to expand into video and launch a new national radio show, True Crime Tonight, across the KIIS Network in 2026.

Meshel Laurie said: “Joining ARN and iHeart is such an exciting step for Australian True Crime. It’s amazing to see the podcast resonate with even more listeners, and I can’t wait to explore new ways to bring these stories to life. Expanding onto other platforms will let us share these stories with even more Australians, and I’m thrilled for what’s ahead.”

The latest ranker also saw strong results across iHeart’s premium local and global slate, including:

  • The New York Times’ ‘The Daily’ is Australia’s #1 international podcast, up three places to #7
  • On Purpose with Jay Shetty is Australia’s #1 Health & Fitness podcast, rising two places to #18
  • The Kyle & Jackie O Show is Australia’s #1 Radio podcast, jumping eight spots to #19
  • BBC’s Global News Podcast, climbing 16 places to #20
  • Stuff You Should Know is Australia’s #1 Knowledge podcast, up two places to #21
  • She’s on the Money is Australia’s #1 Finance podcast, climbing 13 places to #27

Corey Layton, ARN’s Head of Digital Audio, said: “Welcoming Australian True Crime to the iHeart Podcast Network is a major milestone. It’s one of the country’s most respected and influential podcasts, and its rise up the chart shows how deeply it resonates with Australian audiences.

“As we approach iHeart’s sixth birthday, these results reflect the strength of our strategy – investing in premium iHeart Originals, partnering with Australia’s most beloved creators, and bringing together the world’s biggest titles across podcasts, video and broadcast to drive growth for audiences, creators and commercial partners.”

Since launching in Australia on February 25, 2020, ARN’s iHeart has grown into the country’s podcast powerhouse, delivering a premium slate spanning true crime, news, entertainment, business and lifestyle, powered by the world’s biggest podcast publishers.

With 6.7 million monthly listeners and 22.8 million monthly downloads, iHeart now reaches 37% of all weekly podcast ranker listeners. The latest results mark a major milestone, celebrating six years of sustained growth, innovation and accelerating audience momentum across Australia.

HEARD ‘26: AUDIO IS THE CAMPAIGN CATALYST THAT DRIVES GREATER EFFECTIVENESS

Commercial Radio &Audio (CRA) has revealed updated findings on audio’s impact on campaign effectiveness at HEARD 2026. The research, drawn from the Advertising Council of Australia’s (ACA) Effectiveness Database, was analysed by independent marketing consultant Rob Brittain and presented by Professor Mark Ritson. The analysis examined all Effie Award entries from 2018 to 2025, adding two years of data to previous findings.

The conclusion: campaigns with excess share of voice that invest in audio are significantly more effective than those without. Among these high performers, audio represents an average of 11% of total media spend.

The new research shows audio campaigns deliver nearly twice the impact for new customer acquisition (37% with audio vs 22% without), brand distinctiveness (40% vs 22%) and price insensitivity (23% vs 12%). Audio also connects with both head and heart, deepening emotional appeal (51% vs 41%).

Professor Mark Ritson said: “Audio is the catalyst in the media mix. Eight years of beautiful data confirms it: allocate11% to audio and you trigger a disproportionate effect across every key brand and business measure. This isn’t theory. You’re not spending more – you’re making everything you already spend work significantly harder.”

CRA CEO Lizzie Young said: “This data demonstrates audio’s ability to impact so many different brand and business objectives, proving audio’s contribution to driving profitable growth for brands. I couldn’t agree with Professor Mark Ritson more – it is beautiful data.”

Audio, Campaign Catalyst

ABOUT THE DATA

The analysis draws from the Advertising Council of Australia’s Effectiveness Database, comprising all Effie Award entries (n=595) from 2018 to 2025. These represent the pinnacle of advertising effectiveness in Australia, making it the gold-standard dataset for understanding which channel combinations drive business outcomes.

ABOUT HEARD 2026

HEARD is CRA’s annual audio advertising showcase. Held at ICC Sydney on 18 February2026, the event brings together Australia’s leading marketing decision-makers, media agency strategists, and brand leaders for peer learning, data-driven insights on the future of audio advertising.

HEARD ’26: EFFIE’S DATA REVEALS AUDIO DELIVERS A 33% EFFECTIVENESS ADVANTAGE IN REGIONAL MARKETS

New analysis of the Advertising Council Australia’s (ACA) Effectiveness Database (2018–2025), presented today at Commercial Radio & Audio’s (CRA) HEARD 2026reveals advertisers can unlock 33% more effectiveness with regional audio. Delivering stronger results for customer acquisition and retention, across short and long-term business metrics.

CRA CEO Lizzie Young said: “Regional Australia represents 9.9 million Australians – more than a third of the country’s population (37%), with five million tuning in to commercial radio weekly. These audiences are highly receptive, yet regional receives just 18% of media spend. Leaving a 19-point gap between where Australians live and where brands invest. That’s an opportunity for growth left on the table. Regional audio is more powerful than you think and the opportunity for brands to be heard is clear.”

Picture1

Sources:

  1. 33% effectiveness uplift: Advertising Council Australia’s (ACA) Effectiveness Database (2018–2025)
  2. Population and migration data: Regional Movers Index June 2025
  3. Edison Australia Infinite Dial 2025, Regional Australia, Commercial Radio P10+ (ABS Population 2024)
  4. Media spend gap: Boomtown CMO Roundtable 2024

ABOUT THE DATA

The analysis draws from the Advertising Council of Australia’s Effectiveness Database, comprising all Effie Award entries from 2018 to 2025. These represent the pinnacle of advertising effectiveness in Australia, making it the gold-standard dataset for understanding which channel combinations drive business outcomes.

ABOUT HEARD 2026

HEARD is CRA’s annual audio advertising showcase. Held at ICC Sydney on 18 February 2026, the event brings together Australia’s leading marketing decision-makers, media agency strategists, and brand leaders for peer learning, data-driven insights on the future of audio advertising.

THE AUDIO ANNUAL 2026: CRA UNVEILS INDUSTRY INNOVATION ROADMAP AT HEARD

Commercial Radio & Audio (CRA) unveiled its industry roadmap at HEARD, with Australia’s commercial audio networks uniting to deliver what agencies and advertisers have asked for: frictionless access to audio’s growing reach and proven effectiveness. 

The new roadmap enhances the unique power of audio to be the campaign catalyst for brand growth, and the industry’s mission to make it easier to buy.

CRA CEO Lizzie Young said: “Our announcements today demonstrate the entire industry’s commitment to delivering best-in-class solutions for our customers. We have been busy building a future focused on what our customers need, making it easier for brands to access the unique opportunity audio delivers.

“We outperform many other channels at every stage of the purchase funnel and on an ROI basis return two dollars for every one spent. Audio is an incredibly versatile channel that delivers scale, is multi-platform, integrated, efficient and effective – enabling brands to connect rationally with the head; emotionally with the heart; and drive action. It really is more powerful than you think.”

CRA Audio ID: Phase two

The industry’s unified digital audio identifier CRA Audio ID, delivering streamlined access to 14.7 million monthly listeners1 across all major member networks launched via Google’s Display & Video 360 in November and is now ready for clients to activate. The next phases of the roadmap include:

  • Demographic and location targeting powered by Australian-based consumer intelligence provider HYP coming soon.
  • High-value audience segments and interoperability are being explored.
  • The long-term ambition is the development of a unified audio exchange – one place to access all CRA member commercial streaming and podcast inventory, with consistent products, measurement and real-time activation.

CRA CEO Lizzie Young said: “When you see some of the greatest digital talent Australia has on stage together talking about their desire to make the industry better for their customers, it’s pretty amazing. The sheer level of customer focus and technical expertise this has taken from all our members is incredible and the genuinely meaningful audience opportunity for brands is clear.”

Guzman y Gomez: Proof audio drives behaviour

At Guzman y Gomez (GYG), their proof-over-opinion approach is already paying off. Audio works for the challenger brand turned household name because it drives behaviour, not just awareness.

Speaking at HEARD, Lara Thom, Global CMO of Guzman y Gomez, named Australia’snumber one Chief Marketing Officer at the 2025 CMO Awards, shared audio is a key ingredient in the brand’s growth strategy.

Every brief starts with ‘sound on,’ and they operate a test-and-learn environment. GYG once turned radio off; the impact on key metrics was immediate. They turned it back on just as fast.

CRA drives the Power of Audio

Other key takeouts, industry improvements and marketer-focused insights include:

  • Local, trust and safety: 100% Australian owned and operated, and subject to rigorous regulation, the new CRA Commercial Radio Code includes additional obligations for AI transparency and a special care provision strengthening the brand-safe environment and supporting the position as the most trusted media channel for brands.
  • The original influencers: New research from Fabulate reveals audio talent generate more than 33 million social views on TikTok and Instagram weekly2 – a voice audiences trust at breakfast becomes a voice they follow, engage with, and act on – a great opportunity for brands to drive more value simply by integrating audio talent into social strategies. 
  • New attribution: Veritonic and Veritone are now enabling brands to track real-world engagement and impact of their audio advertising.
  • New dynamic creative optimisation: adapts brand messages to context using dynamic signals to deliver different creative for listeners in different environments.

Why it matters – Audio’s untapped potential for brands

Commercial radio reaches 12.4 million Australians weekly in metro with audience stability maintained for over four years.3 Regional commercial radio reaches 5 million weekly listeners. Podcasting is now mainstream: 52% of Australians consume podcasts monthly4, and CRA’s Podcast Annual 2025 confirms listening is up 6.8% year-on-year, with more than half now tuning in several times a week.5 Amid growing and stable audiences, industry revenue declined 2.6% in calendar year 2025 to $1.13 billion6 – a gap CRA’s new roadmap is designed to close.

Sources:

  1. CRA Audio ID (powered by GfK), Monthly Addressable Audience (000s), Live Commercial Radio Streaming and Podcasts, October 2025
  2. Fabulate 2025. Commercial Radio& Audio member talent social accounts, TikTok and Instagram, video views, Australians 18+.
  3. GfK 360 Radio Ratings, SMBAP S8 2025, Commercial Radio Listeners, Cume (000s), Mon-Sun 12mn-12mn, P10+
  4. The Infinite Dial 2025, Edison Research. Data referring to Australians aged 10+ unless otherwise stated.

ABC announces preferred new location for Adelaide office

The ABC has selected the Tapangka site in the Adelaide CBD as its preferred new location.

The ABC and the South Australian government will partner with Renewal SA to progress plans for a new Arts and Media Hub on Franklin Street (the former Adelaide Bus Station site), subject to the required State and Federal Public Works Committee approvals. 

The proposed new ABC facility will house modern production studios alongside content making, technical and administrative operations. Design, planning and approvals will continue throughout 2026–27.

The ABC, together with the South Australian government, representing Country Arts SA, State Theatre Company South Australia, and State Opera South Australia, selected the Tapangka site following a detailed feasibility study and site selection process.

The new ABC building is expected to be completed by FY 2031.

ABC Managing Director Hugh Marks: “Today is a significant day for the ABC and we’re delighted to take the next step with the SA government to secure a new arts hub. The new home for the ABC Adelaide location is fit for purpose for a modern public broadcaster. Moving to new state-of-the-art facilities central to the CBD and co-locating with government arts organisations offers enormous benefits to the broader arts community and our staff, audiences, and the creative sector.”

Hon. Peter Malinauskas MP Premier of South Australia: “Our brand new Arts & Media Hub will serve as a catalyst for creativity, innovation, and collaboration in the Adelaide CBD. Franklin Street will become a portal for all South Australians to experience, participate and engage with the arts in a way they have never been able to before. It will ensure that the ABC has a state-of-the-art home in Adelaide to ensure South Australians will continue to have access to news and information they can trust, together with safe, engaging and educational content for their childrenOur Government is continuing to transform our CBD and make it a better place to live, work, play and create.”

Work and planning on the decommissioning of the ABC Adelaide Collinswood property will progress in line with the construction of the Tapangka Arts and Media Hub.

The ABC, together with Country Arts SA, State Theatre Company South Australia and State Opera South Australia, will remain at Collinswood over the next five years as divestment planning is undertaken in preparation for sale of the current Adelaide site.