Melbourne radio listeners have awarded 3AW gold as the city’s premier radio station.
Today’s release of the GfK Radio 360 Survey 4 results reveals that 3AW boasts a leading audience share of 13.7 and commercial streaming share of 26.5%.
Each week, the station’s captivating mix of live and locally-focused talk radio reaches a cumulative audience of 725,000 Melburnians.
Ross and Russ continue to dominate Melbourne’s Breakfast radio airwaves, securing a remarkable 19.6 share – 8.8 points ahead of their nearest rival. Additionally, the dynamic duo captured a commanding 35.8% of the commercial streaming audience.
In his fourth survey in the Mornings slot, Tom Elliott dominated as Melbourne’s No. 1 with a winning 15.7 share. Elliott also posted a winning commercial streaming share of 33.6%.
Tony Moclair is the No.1 Afternoon talk program with a share of 10.5 – more than double his nearest talk competitor.
Jacqui Felgate is Melbourne’s No. 1 Drive talk program with an 8.4 share – up 0.1 on Survey 3 and her second successive survey share growth.
Denis Walter remains the leading Evening program in Melbourne, boasting a 21.3 share – 9.5 points ahead of his nearest competitor.
Stephen Beers, 3AW Station Manager, said: “Survey 4 again sets 3AW as Melbourne’s favourite radio destination. From the dominance of Breakfast with Ross and Russ, and the continued strong lead of Tom Elliott in Mornings; to Jacqui Felgate increasing her share in the Drive shift, this is a pleasing result for the teams on and off air for 3AW. Thanks again to our loyal listeners and we look forward to bringing all the excitement of the Olympics to them in the coming weeks.”
Source: GfK Radio360 Ratings, 3AW Melbourne Survey 4 2024, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Streaming share %, Commercial Share AP10+ , unless otherwise specified.