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LiSTNR today announced a key partner to further accelerate its data cleanroom strategy with DataCo Technologies. The additional data cleanroom solution will allow advertisers to integrate their own databases with LiSTNR’s 1.95 million first party database that ensures both campaign effectiveness and local safety and privacy compliancy.

DataCo Technologies is a leading home-grown, Australian cleanroom solution with access to merchant data from Australia’s leading banks and global financial data providers.

DataCo was developed inside the Business Creation Lab of 1835i, the innovation partner to ANZ Bank, where its platform meets the compliance needs of enterprise collaboration in highly regulated industries but in a way that makes data collaboration accessible to all businesses. DataCo’s aim is to accelerate the safe and responsible use of data between organisations to solve business challenges and fuel innovation.

LiSTNR has chosen to partner with DataCo’s Cleanroom Data Collaboration Platform as it offers bank grade security and privacy protection, without the technical complexity found in many other solutions in the market.  LiSTNR is the only digital audio platform to partner with DataCo and the cleanroom solution is a managed service for brands, rather than self-serve, ensuring that brands get maximum return on marketing investment.

The DataCo cleanroom will enable brands to make use of their own databases in conjunction with LiSTNR’s first party database in a safe and privacy compliant way, which will enable a wealth of consumer insights.

Advertiser data processed through DataCo’s proprietary technology undergoes a one-way transformation that protects personally identifiable information, preventing any exposure outside the respective organisations.

Under the partnership, LiSTNR’s first party data can be dissected at a segment or spending level, such as which content is listened to by people who spend money on grocery products or if consumers are listening to a particular podcast, and what categories of spend they index highest in.

For LiSTNR, the partnership provides a better understanding of the consumers of LiSTNR’s content across the platform as well as their spending habits outside the LiSTNR ecosystem. This will enable LiSTNR to better cross promote content, make in app recommendations to users, and recommend content that brands should include in their media plans to generate the greatest return on investment.

One early adopter and key launch partner is Uber Eats. The technology platform will look to create a rewarding listener experience by offering discounts and promotions to specific audience cohorts.

Uber ANZ Director Local Operations, Beth Pondo, said: “We offer millions of Australians a highly curated experience on our platform, helping them go anywhere and get anything in the very moment they need. Naturally we’re excited to be working with the LiSTNR Cleanroom in the same way – to use technology to provide listeners with more personally relevant offers.”

SCA Executive Head – LiSTNR Commercial, Olly Newton, said: “We are incredibly excited to announce our partnership with DataCo with another cleanroom solution on LiSTNR. Being able to data match is the highest value property that you can buy in digital audio because it enables ad dollars to work harder.

“The combination of first party data from LiSTNR, now enhanced with financial data from DataCo and an advertiser’s own data, means brands benefit from enhanced planning insights, greater campaign performance and optimisation capabilities unrivalled by other Australian audio platforms.

“LiSTNR is the fastest growing player in the fastest growing media sector of digital audio. The delivery of attributable, effective and engaging campaigns without friction makes LiSTNR a must have component of a media mix.”

DataCo CEO, Rami Mukhtar, said: “We’re excited to partner with SCA, Australia’s leading digital audio platform, to drive improved marketing outcomes for several local and global brands. This collaboration underscores our commitment to simple, privacy preserving and secure data solutions which deliver measurable results for our clients.”

The partnership with DataCo follows the launch in April of LiSTNR’s AdTech Hub, an exclusive advertising technology suite of innovations and services. The hub enables increased personalisation and targeting, extensive dynamic creative optimisation, an Australian based customer data platform, ad server and a range of first party data cleanroom solutions and services. The AdTech Hub has driven more than 150 new advertisers to the platform in just the first four weeks of its launch, and across all advertising categories, demonstrating the strong interest in digital audio and LiSTNR in particular.

Ahead of the AFL’s most anticipated match-up, LiSTNR today announced that the Ben and Harry Podcast will be renamed for one exclusive episode: the Ben VS Harry Podcast. This episode, releasing on Tuesday, 4 June, will provide footy fans with an exclusive insight into the brothers’ mindset before they clash in their big game, Carlton v Essendon.

Essendon’s Ben McKay and Carlton’s Harry McKay have built impressive football careers over their nine years in the AFL. Between them, they have amassed more than 200 games, 1,100 marks, thousands of sledges, and one Coleman Medal; a fact Harry never lets Ben forget! For the first time the twin titans and podcasters, Ben and Harry, will face each other in an AFL match.

Whilst the two go head-to-head every week behind the microphone, it’s time for the brothers to finally put their skills to the test on the field. The lead-up to their first footy clash will surely make for an intriguing listen as the twins preview the game.

Essendon defender Ben McKay said: “It’s a big couple of weeks for the Ben and Harry Podcast. We’ve been in the AFL system for more than eight years, so I’m looking forward to crossing paths for the first time on a footy field at the ‘G. This week and next week’s episodes are going to be massive.”

Carlton forward Harry McKay said: “Our battles have taken place in the podcast studio over the past 18 months, where we’ve gone head-to-head each week. So, I’m looking forward to finally taking it out onto the field and letting the footy do the talking!”

LiSTNR’s Michael James said: “The footy gods have finally aligned for the match-up of the century. This episode has been over a year in the making, and I can’t wait for people to hear it before the fellas take the battle from the studio to the MCG.”

For years, rumours have persisted that Ben and Harry are the same person. While LiSTNR can neither confirm nor deny this, there’s only one way to find out. Full coverage of Essendon v Carlton at the MCG will be available on the Triple M Network and LiSTNR from 7:20 pm on Sunday, 10 June.

The highly anticipated episode of the Ben VS Harry Podcast will be available on LiSTNR from Tuesday, 4 June.

9Podcasts has accelerated its growth in March, with the return of footy season driving strong listenership across its slate of premium sport podcasts including Six Tackles with Gus, The Billy Slater Podcast, Eddie and Jimmy, Real Footy, 3AW Football, the Continuous Call Team, Footy Classified, 100% Footy, and Freddy and the Eighth.

Six Tackles with Gus jumped a staggering 77 places in the Australian (Made) Top Podcast Ranker to land at number 93, with over 59,000 listeners, 93,000 downloads and 100,000 video views in March. And flagship AFL podcasts, Real Footy and 3AW Football returned with a bang, ranking at number 122 and 171, respectively.

Video is increasingly becoming the consumption pattern of choice for sports fans, with Eddie and Jimmy reaching a combined 56,000 downloads and video views, and the Billy Slater Podcast reaching a combined 67,000 downloads and video views in March – with more than half of the audience opting for video on 9Now and Youtube.

It’s not just footy exciting fans this year, as the Paris Olympic Games and Paralympic Games 2024 are fast approaching. To give listeners an exclusive behind-the-scenes experience of what it is like competing at the highest level on the world stage, The Road to Paris podcast launched in March. The 16-part podcast series features candid conversations with some of our greatest Olympians and Paralympians including Anna Meares, Kieran Perkins, Ellie Cole, Curtis McGrath, Andrew Gaze, and Ariarne Titmus as they discuss their own trials and triumphs, glory and heartache – all in the pursuit of Olympic excellence.

The sporting action doesn’t stop there, with Hamish McLachlan and Ross Stevenson delivering the very best in horse racing news, insight and banter each week in Two Each Way and the Wide World of Sports Updates  keeping listeners informed with a daily roundup of need-to-know sporting news.

MARCH 2024	DOWNLOADS	LISTENERS
Nine Sport Podcasts	585,024	252,516
Nine Podcast Network	3,319,812	1,259,684

Nine’s Head of Podcasts and Digital Content, Mia Stern said: “As we begin the countdown to the Olympic and Paralympic Games and the football season gains momentum, so does our connection with the hearts of fans. With each episode, we delve deeper into the drama, the triumphs, and the narratives that define Australian’s passion for sport.

“It’s clear our comprehensive sports content is cutting through with audiences, providing an unparalleled opportunity for advertisers to join the conversation. Brands that align themselves with our passionate listeners tap into a captive audience, where the authenticity of the message merges seamlessly with the passion for the game.”

Source: Australian Podcast Ranker – Top Podcasts Australian Made, March 1-31 2024, Downloads, Listeners. 

Nine’s live and local talk stations posted a significant double digit increase in streaming nationally in April 2024, galvanising Nine Radio as the destination for live audio listeners.  

Year on year data, verified by Triton, shows Nine’s talk stations volume of listening is up 20% nationally, with Sydney’s 2GB up even further with 27% growth, and Melbourne’s 3AW up 18%.

SESSION STARTS	TOTAL LISTENING HOURS
10.1M (up 7% YoY)	10.7M (up 20% YoY)

Nine’s catch up podcasts also reign supreme with on-demand audiences with Ben Fordham Live and the Ray Hadley Morning Show each posting listener growth of 44% YoY, while footy fans are continuing to flock to 3AW for the very best in AFL commentary, with 3AW Football catch up podcasts listeners up 17% YoY.

Nine Radio Head of Content, Greg Byrnes, said “These numbers highlight talk radio’s unequivocal dominance in live streaming and catch up and show our audience is only getting bigger.

“We know Australians turn to talk in times of crisis, and that’s been reinforced with recent breaking news events, but they also rely on us for entertainment, excitement and analysis. And with the footy in full swing and the Paris Olympic Games now just 72 days away, our streaming audience will be unprecedented.”

Nine’s Director of Sales, Total Audio, Ashley Earnshaw, said: “The future is bright for Nine Audio, with even greater audiences seeking out our content through our apps via connected devices and across our podcast content.

“Our dominance in digital audiences continues to create full funnel opportunities for brands to blend the reach of radio with data-led targeting capabilities, creating unparalleled impact and effectiveness for brands.”

Source: Triton Webcast Metrics Streaming, April 1-30 2024, TLH – Total Listening Hours, Nine Radio, Unless otherwise specified

Every family has its quirks. Whether it’s much-loved traditions, mortifying memories or bittersweet bumps in the road, families aren’t just bonded by blood but by the chaotic moments which colour the lineage. It’s something that no amount of fame can change. Just ask these two… 

The Apple and The Tree is a new podcast hosted by iconic Aussie father and son duo, Richard and Christian Wilkins, taking listeners behind the closed doors of some of Australia’s best known and well-loved families.

Some of the famous relos sitting down for a chat include father and son music legends Jimmy Barnes and David Campbell; popstar twins Jess and Lisa Origliasso (aka The Veronicas); the mega multi-hyphenate siblings Alli and Cody Simpson, and renowned cricketing brothers Brett and Shane Lee.

By challenging the idea of the ‘picture-perfect’ famous household, this podcast embraces the uniqueness of family through unfiltered, refreshingly real and relatable conversations. In each episode, Richard and Christian get personal with the familial duos, exploring their roots, family dynamics, quirks and values, with a good smattering of embarrassing stories along the way – after all, no one knows you quite like your family.

From dreadful dad jokes, to awkward conversations shared at the dinner table, The Apple and The Tree shows that no matter what level of fame you’ve attained, family relationships and dynamics remain the same.

Richard Wilkins said, “I’m so excited about this project. Everyone who knows me will acknowledge that my family is everything to me, and when Christian suggested that he and I should create a podcast where we talk to other family combinations, it was a total no-brainer! There will be plenty of tears and laughter and a whole lot of love as some of our favourite people join us on The Apple & The Tree.”

Christian Wilkins said, “Anyone that’s had the pleasure of working with my Dad knows that he’s the best in the business. For years growing up I’d be sitting in the corner as he interviews the world’s biggest stars and was always in awe of his professionalism, kindness and knowledge. Naturally I wanted to create an opportunity where I’d be able to work alongside him and experience the incredible passion he has for entertainment firsthand.”

“The only thing better than getting to do what you love, is getting to do it with the people you love too, and hopefully that’s exactly what we bring to people, from our home, too theirs (or their car, bus ride, workplace, gym or wherever else they listen to their podcasts.”

The Apple and The Tree launches tomorrow, Thursday 30 May, with episodes dropping every Thursday on  and everywhere you get your podcasts.

Even more listeners are tuning into 9Podcasts’ growing premium podcast slate, with Triton data from April 2024 revealing a 11% MoM uptick in listeners and a 5% rise in downloads – bolstering Nine’s commitment to delivering high-quality, entertaining and engaging content that resonates with Australians.

The surge in listeners  across Nine’s premium podcast content is underpinned by Nine’s strength in News and Sport, coupled with new programs in key areas of growth, including a renewed commitment to journalistic podcasts.

podcast – a production from the teams at 9News, The Age and 9Podcasts – has taken listeners inside the courtroom for the high-profile trial of Gregory Lynn, accused of murdering campers Russell Hill and Carol Clay.

Episodes have been released in real time, revealing every important detail as the evidence unfolds, examining key moments and bringing together the best in Nine’s journalism, audio and video collaboration to cover the unfathomable crimes on trial in Victoria’s highest court.

9Podcasts has also seen impressive growth in its lifestyle podcasts, offering diverse and engaging programs appealing to defined audiences including Prime Time with Bec Wilson —an empowering series that provides practical advice and inspiration for making the most of your middle years; Russel Howcroft’s AdMission, offering expert insights into the advertising and marketing industry; and Try Before You Die with Eliza and Liberty Pasche as they explore bucket-list experiences and daring activities, encouraging listeners to step outside their comfort zone.

APRIL 2024	DOWNLOADS	LISTENERS	HOURS
Nine Podcasts	3,494,613	1,397,560	1,569,389
MoM Change	+5%	+11%	+7%

Nine’s Head of Podcasts and Digital Content, Mia Stern said: “9Podcasts is committed to showcasing the richness and diversity of Australian stories, ensuring that our listeners have access to content that is not only entertaining but also reflective of their own experiences and culture.”

“We can see the positive impact this continues to have on our audience growth, as more listeners are discovering new programs and listening for longer each month, creating a rich and varied environment for marketers and advertisers.”

Source: Triton Podcast Metrics, April 1-30 2024, Downloads, Listeners, Unless otherwise specified

ARN’s iHeart today announced the highly anticipated return of Concealed with Art Simone for its third season. Hosted by the illustrious Art Simone, acclaimed drag queen and performer, the podcast delves into the captivating world of secret lives, uncovering the fascinating stories of everyday Australians.

Drawing from her own experience of leading a double life as a prominent drag queen and performer, Art Simone guides listeners through intriguing conversations and revelations that shed light on hidden facets of her guests’ lives. From quirky hobbies to clandestine professions, each episode offers a glimpse into the captivating world of concealment.

In the upcoming season that launches today, listeners can expect an eclectic line-up of guests, each with their own captivating secrets waiting to be unveiled. From a private investigator with a penchant for breaking and entering to the voice of the iconic Melbourne landmark Flinders Street Station, whose towering presence is matched only by the allure of his voice.

Art Simone said: “Strap in and strap on because we’re back for another season and I couldn’t be more excited to unveil a new batch of everyday Aussies with incredible stories to share. Through our connection of living double lives, I get to chat, laugh and bond with these individuals that forever cement the notion to never judge a book by its cover.”

ARN’s Head of Digital Audio Corey Layton said: “Art’s sparkle and Concealed’s unique format is what makes this podcast shine. This season is packed with Aussie’s concealing a unique double life that have to be heard to be believed.”

New episodes of Concealed with Art Simone season three will drop weekly every Tuesday and are available now on the iHeart app or wherever you listen to your podcasts.

ARN’s iHeart, Australia’s #1 podcast publisher, has announced an ad sales partnership in Australia with The Athletic, one of the world’s largest digital sports publishers. The alliance aims to radically expand the Australian sports podcast landscape, offering significant access and opportunities for advertisers to engage a previously untapped audience at scale.

The Athletic is renowned for its compelling storytelling and insightful analysis, offering listeners a unique perspective on the world of sports. From breaking news to exclusive interviews, The Athletics’ teams of journalists deliver content that resonates with sports fans through flagship podcasts including The Athletic FC Podcast, The Totally Football Show with James Richardson and No Dunks.

The deal reinforces ARN’s commitment to represent the best local and global podcasts that deliver a premium experience for listeners and brands. The Athletic content compliments the premium sports podcasts on iHeart including Dyl & Friends, F1: Beyond The Grid, The Final Word, The Footy with Broden Kelly, The Pool Room with Tony Armstrong, Two Good Sports and more.

Corey Layton, Head of Digital Audio said: “The passion Australian sports fans hold for The Athletics premium podcast slate is immense. Our teams are looking forward to opening up this far reaching opportunity to brands across Australia.”

The radio war in Melbourne is well and truly heating up following Kyle & Jackie O’s arrival into the market earlier this week. It only takes a quick stroll down the city streets to be inundated with brand marketing from all the major radio players, from billboards to bus shelters and even branded transportation vehicles.

To make their own mark on the city and to fight against the sold-out billboards, The Christian O’Connell Show decided to get a little creative and take their advertising to the literal trash of Melbourne with their ‘bin boards.’

On launching their bin boards, Christian O’Connell said, “We’ve been told there’s no more marketing money for this show this year. It’s all going towards Kyle and Jackie O. That’s fine. I’m thinking what are we actually going to do? Yesterday was my bin night and as I’m taking my big old bin out, I’m thinking this is the only thing that I can ask you for right now. This is what we’ve come down to, a kind of very smelly, dirty rebel alliance army.”

ARN Chief Connections Officer Lauren Joyce also added, “The Christian O’Connell Show is all about the listeners and our most successful marketing to date has been where we have involved them in the campaign.  This is yet another example of that.  By giving them the opportunity to be ‘bin-fluencers’, we’re turning their loyalty into advocacy and delivering a reminder of the show every time they go to the bin.”

Listeners of the show can register online here for their bins to be cleaned by The Bin Butlers and plastered with a sticker promoting GOLD104.3’s The Christian O’Connell Show.

The Christian O’Connell Show can be heard on GOLD104.3 from 6-9am or via the free iHeartRadio app here.

ARN is pleased to share that 2NM and Power FM from Upper Hunter Valley have won the Making Muswellbrook Award at the Muswellbrook Chamber of Commerce and Industry Business Awards.

The Making Muswellbrook Award is one of 11 awards handed out on the evening and recognises a business or organisation which has excelled in the areas of promoting the positives, creating a sense of community pride, and which has effectively assisted in making Muswellbrook a great place to call home.

If there’s one thing you can say about the team at ARN’s 2NM and Power FM, is that they truly exemplify all of those qualities.

In just the past 12 months, the stations’ community involvement has included The Christmas Spectacular, Weekly Town OB’s, the Taking Care of Business Campaign, the Christmas Food and Toy Appeal, Friday Live promotion (supporting local musicians), Local Business Shout Outs, Community OB’s, plus their on-air and online community related content such as the Community Noticeboard, Community Calendar and their Local Jobs Board.

Of the exciting honour, General Manager Max Morris said, “Here at 2NM and Power FM, we don’t seek recognition; our motivation lies in actively improving the Upper Hunter and fostering community spirit. I am very proud what our small but mighty team has achieved, who all embrace this idea of Live and Local.

“We come to work each day and we want to give back to the community, whether it’s through offering free advertising for charities, sporting groups or small businesses or hosting one of our proudest endeavours, the Upper Hunter Christmas Spectacular, a free for all community event, which also includes our Christmas Food and Toy Appeal, that saw food and toys distributed to over 300 of the less fortunate families in the Upper Hunter. We look forward to continuing to service the Upper Hunter region and hopefully bring some joy to those who need it most.”

2NM can be heard on AM981 and Power FM on FM98.1 in the Hunter region or both can be streamed nationally via the free iHeart app.