B105 Brisbane: #1 STATION and #1 BREAKFAST SHOW
Triple M Adelaide: #1 STATION and #1 BREAKFAST SHOW
SCA rounds out 2024 winning the ‘Audience that Matters’, continuing its record-breaking run of 28 consecutive wins^ of the key 25-54 buying demographic, in today’s GfK Radio360 Metro Survey #8 2024 results. SCA reaches more Australians every week than any other network, with more than 8.6 million listeners*, and remains the undisputed #1 25-54 radio network*. In addition, SCA’s Hit Network was again #1 for women 25-54 (third survey in a row), while the Triple M network was #1 for men 25-54 (16 surveys in a row).
SCA’s Hit and Triple M metro station wins for Survey 8 include:
#1 Brisbane Station and #1 Breakfast show – B105 and Stav, Abby & Matt
#1 Adelaide Station and #1 Breakfast show – Triple M Adelaide’s Roo, Ditts & Loz
#1 and #2 Brisbane duopoly – B105 and Triple M Brisbane
#2 Melbourne FM Breakfast show – The Fox’s Fifi, Fev & Nick
SCA Chief Content Officer, Dave Cameron, said: “Today SCA celebrates outstanding results, with B105 marking a year of undefeated leadership followed closely by Triple M to deliver an incredible duopoly result in Brisbane. B105’s Stav, Abby & Matt have dominated Brisbane Breakfast, having also spent all of 2024 on top.
“We’re excited to see Triple M return as Adelaide’s Number one station, powered by Roo, Ditts & Loz with an extraordinary run of success – 18 consecutive FM breakfast wins.
“In Melbourne, The Fox’s Fifi, Fev & Nick have concluded an amazingly consistent and strong 2024, finishing the year as the Number two breakfast show. In what has been a year where Melbourne listeners have rejected interstate blow-ins and screamed that local shows with local content, from locally loved teams like Fifi, Fev & Nick, are what they want. While Triple M’s JB & Billy have achieved the highest Drive result since 2006, which puts them in a great position to extend their show to SA and WA next year.
“It’s a pleasing day to see a strong final result from Triple M Sydney’s Mick & MG, ahead of Mick Molloy’s return to Melbourne to take up the challenge of delivering even more locally loved content at breakfast on Triple M.
“This year has shown that breakfast localism is everything to listeners. In 2025 we will remain steadfast in our approach to continuing to deliver local Breakfast shows in all of our metro markets, which includes building six brand new breakfast shows focusing on local content for our 25-54 ‘audience that matters’ – a position SCA has again dominated over our competitors.”
SCA Chief Commercial Officer, Seb Rennie, said: “SCA continues to be the undisputed home of the 25-54 demographic, and we are proud to be the most listened to network in Australia, reaching a greater audience than any other network.
“With our SCA-ACE combined represented metro stations, the metro 25-54 audience share is 35.9%, extending our lead ahead of our nearest commercial competition by 7.5 share points.
“Our commitment to providing our advertising partners with innovative audio solutions, connecting with the right audiences and driving results across SCA’s broadcast and digital audio platforms, is unwavering. We congratulate our content teams who continue to deliver audio content that keeps our loyal audiences growing and engaged for longer.”
Source: *GfK Radio 360 Metro Survey #8 2024. GfK Gold Coast, Newcastle, Canberra Survey #3 2024. Other regional radio markets surveyed to 12/12/2024. P10+/P25-54, Mon-Sun ROS, Market Share/Cume Reach (000’s).
GfK Radio 360 Metro Survey #8 2024. P10+.P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00. Total Radio. Market Share/Commercial Share/Cume Reach. ^ 28 consecutive #1 Surveys (Survey #5 2021)
About Southern Cross Austereo
Southern Cross Austereo (SCA) is one of Australia’s leading media companies and the home of LiSTNR, the Hit and Triple M networks and regional television stations, reaching more than 95% of the Australian population. The LiSTNR digital audio app hosts a library of free and compelling digital audio content available anytime, anywhere. It houses SCA’s 99 FM, AM and DAB+ radio stations, including AFL, NRL and international cricket coverage, 27 music genre stations, and over 600 podcasts from leading Australian and global creators, plus local news and information. With more than two million signed-in users, LiSTNR has something to entertain, inform, and inspire all Australians and helps advertisers to connect with highly engaged and addressable audiences. The LiSTNR digital audio sales network reaches over 8 million people a month. SCA owns 99 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with 8.8 million listeners across the Hit and Triple M networks nationally. www.southerncrossaustereo.com.au.