Day: December 5, 2024

This month, the Australian Broadcasting Corporation (ABC) celebrates 85 years as Australia’s trusted international voice.   

On 20 December 1939, just after the start of WWII, Australian Prime Minister Robert Menzies launched ABC Radio Australia, then called Australian Calling, to counter disinformation and propaganda from enemy forces. Since then, ABC International has undergone many changes. Today, it is engaging audiences in Asia and the Pacific and supporting media across the region through the work of two teams – ABC International Services and ABC International Development.

ABC Radio Australia and international television service ABC Australia reach nearly 11 million people each month and digital platforms ABC Pacific and ABC Asia are also experiencing rapid growth. Meanwhile, media capacity building activities, funded by the Australian Government through DFAT and managed by ABC International Development, continue to expand, promoting public interest journalism in the Asia Pacific.

As part of the birthday celebrations, ABC International has launched an interactive storytelling platform, the Indo-Pacific Media Map, which portrays the ABC’s activities, audiences and impact across the region.

This week, international audiences will also enjoy special birthday content on ABC Pacific, ABC Asia and ABC Radio Australia, including ABC Radio Australia Nesia Daily presenters Jacob McQuire and Michael Chow interviewing iconic former ABC Radio Australia identities and unearthing some of the biggest moments from the past 85 years of programming and an in-depth digital feature delving into ABC International’s fascinating past.

ABC International Head Claire M. Gorman said: “I am incredibly proud of ABC International’s legacy as the trusted and independent Australian voice for 85 years in the Asia Pacific region. As we take this moment to reflect on our journey, we also look to the future as we continue to grow our international audiences and deepen our connections, championing regional storytelling and a robust and independent media landscape.”

EXPLORE THE INDO-PACIFIC MEDIA MAP

Take a journey through the media landscape of Asia and the Pacific using our interactive platform, the Indo-Pacific Media Map, and discover the depth and impact of the ABC’s international activities: https://indopacificmediamap.abc.net.au/

 

About ABC International Services 

For 85 years, the ABC has been broadcasting internationally. ABC Australia television has a monthly viewership across the Asia-Pacific of at least 10.5 million* and is available internationally via more than 100 rebroadcast partners. ABC Radio Australia’s FM radio service has a monthly urban listenership of at least 355,500** in the Pacific and Timor-Leste. ABC Pacific, the digital home for bespoke and curated content for Pacific audiences, has approximately 487,500*** followers on ABC Pacific Facebook. ABC Asia, the digital home for bespoke and curated content for audiences across Asia, has over 5.7 million***followers on ABC Asia Facebook.

*Viewership in Asia measured by Ipsos Affluent Asia data, estimations and extrapolations (May 24), in the Pacific viewership measured by Tebbutt data, estimations and extrapolations (Nov 23).  Total audience number is approximate and has not been de-duped. 

**Based on ABC-commissioned Tebbutt ‘Media Usage in the Pacific Survey’ (Nov 2023) noting listenership figure is estimated based on urban populations of six Pacific countries with the Timor-Leste audience figure extrapolated.  

***Figures taken from Khoros Analytics (Sept 24).

fbi.radio is looking for a Digital Producer to help shape its digital growth and presence.

Role – Digital Producer – Lead

Reports to – Managing Director (Creative)

Terms – Part time (30.4 hours / week) – (permanent contract)

Salary – Remuneration will be pro-rated accordingly, with an annual salary of $60,000

Location – Redfern

About fbi.radio

fbi.radio is an independent youth broadcaster. We target a demographic of 18-24 year olds and reach an audience of over 500,000 each month, broadcasting on 94.5 FM, DAB+ and online at fbi.radio. We believe in the transformative power of music, arts and culture to inspire young people, foster community and bring positive change to Sydney and the world.

Overview of the role:

As the Digital Producer – Lead, you will play a key role in shaping fbi.radio’s digital growth and presence, ensuring it resonates with the station’s audience and mission. You will oversee the creation of content that highlights and celebrates local and emerging music, arts, and culture across various digital platforms. You will lead a team that includes the Digital Coordinator and select content volunteers, focusing on developing engaging digital content, expanding audiences, and connecting with the diverse communities fbi.radio serves. Additionally, you will spearhead the development of fbi.radio’s overarching digital strategy, aligning it with the brand strategy established by staff and the Management Committee.

Responsibilities:

– Develop and implement a digital content strategy that aligns with fbi.radio’s goals, enhancing audience engagement and expanding reach

– Collaborate with Managing Directors, Programming, and Partnerships teams to develop innovative, multi-platform content that attracts new audiences and drives partnership revenue

– Oversee the creation, editing and publishing of content for all fbi.radio digital channels (including Instagram, Tik Tok, Youtube) including innovative ways to repurpose on-air content for online

– Develop, edit and publish website content that supports fbi.radio’s goals and objectives

– Develop social media strategies to engage with audiences, and increase interaction

– Plan digital campaigns around major events or special programming (e.g., SMAC Awards, interviews, fundraisers).

– Collaborate with the Managing Director (Creative) to track and monitor audience engagement across platforms and tailor content based on trends

– Manage and curate content for weekly e-newsletter and investigate ways to grow owned audience

– Recruit, brief and oversee volunteer and paid writers, digital content producers, photographers, editors, videographers and graphic designers

– Regularly assess the fbi.content strategy in collaboration with the Managing Director (Creative) to explore emerging technologies, identify monetisation opportunities, and ensure alignment with the fbi.radio audience

– Fulfill ad-hoc in-house design requests for social media graphics, event posters, merch, etc

Selection Criteria:

– 2+ years experience in digital editorial and design / digital marketing / social media

– Experience with image, video and audio editing software, such as Adobe Premiere, Adobe Photoshop

– Proven experience managing and maintaining website CMS

– Adept at using and monitoring social media to create community engagement

– Exceptional communication and organisational skills

– Able to work effectively in a team environment, providing leadership to an assistant and coordinating volunteer teams

– Reliable, diligent and able to work quickly and across multiple projects

– Problem solving and creative thinking to present new digital solutions

– A strong understanding of current trends in social media, radio, digital content and publishing

– A strong understanding of fbi.radio’s voice and where the organisation sits within Sydney’s media landscape

– Demonstrated passion for Sydney music, arts and culture

Desireable:

– Experience with Adobe After Effects, Illustrator, Audition

– Experience with Figma

– Experience with Payload, WordPress, or Kirby

– Web development / coding experience (HTML, CSS, Javascript)

– Experience briefing design and creative contractors

Additional Information: 

fbi.radio is an equal opportunity employer that is committed to a thriving and equitable workplace culture. We strongly encourage applications from First Nations peoples, people with disability and people of all ethnicities, genders, orientations.

This position is a permanent part-time contract, four days a week. The successful candidate must be available to work Tuesdays, with the remaining three days negotiable.

How to Apply:

Please send your CV and a cover letter addressing the selection criteria (no more than 3 pages) to jobs@fbiradio.com by 6pm, December 11.