LiSTNR has wrapped up 2024, retaining its position as Australia\u2019s #1 Sales and Representation Podcast Network recording 7,124,155 monthly listeners^, according to the November Australian Podcast Ranker results. With ongoing growth and advancements in podcast monetisation, LiSTNR continues to lead commercial podcasting in Australia.<\/p>\n
Adoption of LiSTNR\u2019s world-class AdTech Hub continues to drive growth, achieving an impressive 166% year-on-year increase in the number of podcast campaigns utilising its advanced capabilities. The AdTech Hub clearly differentiates LiSTNR from local competitors, delivering cutting-edge advancements in digital audio advertising. Combining effectiveness with efficiency, the AdTech Hub has delivered significant ROI for advertisers through innovative tools like Dynamic Creative Optimisation (DCO) based on age, gender, fuel prices, and live contests; enhanced audience targeting with proprietary conversational tools; and Advertiser Data Matching via clean room solutions.<\/p>\n
The depth and quality of LiSTNR\u2019s Podcast Sales Network continues to shine, with 62 podcasts ranked within the Top 200 on the Podcast Ranker*, the most of any network. \u00a0Popular podcasts in the top 50 include\u00a0Hamish & Andy, Happy Hour with Lucy & Nikki,<\/em><\/strong>\u00a0Crime Junkie, It\u2019s A Lot with Abbie Chatfield<\/em><\/strong>,\u00a0SmartLess, The Howie Games<\/em><\/strong>, and\u00a0The Mel Robbins Podcast.<\/em><\/strong><\/p>\n In November, several standout original podcasting titles demonstrated exceptional growth, including\u00a0KICPOD<\/em><\/strong>\u00a0growing its audience by 28.4% month-on-month to record 158,751 monthly listeners*.\u00a0The\u00a0Briefing\u00a0<\/em><\/strong>also grew 11.6% to increase its audience to 157,475 monthly listeners*. Taking listeners through the wacky world of sport and animals,\u00a0Bizarre with Mick Molloy and Titus O\u2019Reilly<\/em><\/strong>\u00a0grew its audience by 12.5% growth to 117,518 monthly listeners*. Further strengthening its lineup, LiSTNR will welcome\u00a0The Imperfects<\/em>\u00a0to its sales network in January 2024, adding another premium title to its expanding slate.<\/p>\n Executive Head of LiSTNR Audience and Growth, Grant Tothill, said: \u201cIt\u2019s great to see the gap between audience and monetisation starting to narrow. With 70% of podcast advertising now involving some form of AdTech, LiSTNR is well positioned to continue to drive the commercial podcast marketplace.<\/p>\n \u201cCreating premium podcasts with our talented creators has always been a part of our DNA. It\u2019s great to see audience growth month on month with some of our titles and for others to retain their audiences, helping us to continue to be the number one podcast sales network in Australia,\u201d Tothill concluded.<\/p>\n Sources:<\/em><\/p>\n *Australian Podcast Ranker Top 200 Podcasts \u2013 November 2024<\/em><\/p>\n ** All Australian Podcast Ranker Top 200 Podcasts \u2013 November 2024<\/em><\/p>\n ^\u00a0Australian Podcast Ranker \u2013 Top Sales Representatives \u2013 November 2024<\/em><\/p>\n About LiSTNR:<\/u><\/strong><\/p>\n LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners\u2019 routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio \u2013 download the free app today. LiSTNR.com.<\/p>\n","protected":false},"excerpt":{"rendered":" LiSTNR has wrapped up 2024, retaining its position as Australia\u2019s #1 Sales and Representation Podcast Network recording 7,124,155 monthly listeners^, according to the November Australian Podcast Ranker results. With ongoing growth and advancements in podcast monetisation, LiSTNR continues to lead commercial podcasting in Australia. Adoption of LiSTNR\u2019s world-class AdTech Hub continues to drive growth, achieving … Continue reading “LiSTNR WRAPS 2024 AS AUSTRALIA\u2019S #1 SALES REPRESENTATION PODCAST NETWORK”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-974","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=974"}],"version-history":[{"count":0,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/974\/revisions"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}