NOVA Entertainment has launched a captivating new Smooth FM brand campaign that celebrates the unifying power of music.<\/p>\n
Developed by creative agency The Hallway on Smooth FM\u2019s new brand platform \u2018Together in Music\u2019, the campaign is spearheaded by a brand film that shows audiences that the music on Smooth FM is so unifying, not only does it transcend generations, genders, and borders – it transcends galaxies.<\/p>\n
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The film features a music-loving UFO appearing in the sky above a quiet suburban street, spreading joy and music to the residents below as the UFO tunes into Smooth FM\u2019s frequency. Through this engaging visual narrative, we learn that the unifying power of Smooth FM has an even more profound reach that we ever imagined.<\/p>\n
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The choice of the timeless pop classic \u2018We Built This City\u2019 by Starship is a favourite of Smooth FM listeners and infuses a sense of familiarity for existing audiences and an opportunity for discovery for a new younger audience.<\/p>\n
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Adam Johnson, NOVA Entertainment\u2019s Chief Growth Officer said, \u201c’Together in Music\u2019 says everything about the unifying power of the kind of music Smooth FM plays all day long, so it\u2019s amazing to see this new positioning brought to life so powerfully by this campaign. Whilst ads from radio brands tend to follow a certain formula, we wanted this to be an ad like no other and I\u2019m delighted with what the team have delivered.\u201d<\/p>\n
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Dan Saunders, Creative Director at The Hallway said, \u201cAdam challenged us to break the usual radio advertising formula and we were happy to oblige. It’s been a great collaboration and we’ve already proven that ‘Together in Music’ is a brand platform with intergalactic potential. The exciting question now is where shall we take it next?\u201d<\/p>\n
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The film is directed by Australia\u2019s most awarded television commercial director, Paul Middleditch, who has won over 300 awards during his career, including eight Cannes Lions awards.<\/p>\n
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Paul Middleditch said, \u201cWhat an amazing project to lend my skills to as a dramatic and comic director. A wonderful script that demands cinematic expanse with a touch of craziness at the end of your driveway. That Starship track will never be the same. Loved it. So brave and great.”<\/p>\n
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The \u2018Together in Music\u2019 commercial will be screened nationally across TV, Cinema and Digital Video Channels. The campaign will be accompanied by comprehensive OOH activity showcasing another creative execution that delivers on the \u2018Together in Music\u2019 strapline. The creative titled \u2018You. Me. Together in Music\u2019 includes a series of key artist names accompanied by lifestyle images reflective of Smooth FM\u2019s broad audience base who are united by the music.<\/p>\n
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Featuring a respected lineup of announcers, Smooth FM stations include Smooth FM 95.3 in Sydney, Smooth FM 91.5 in Melbourne and Smooth FM DAB+ stations in Brisbane, Adelaide and Perth, plus a range of era and mood-based DAB+ and streaming stations.<\/p>\n
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Watch the film here: Smooth FM – Together in Music 2024 Brand Film (vimeo.com)<\/a><\/p>\n \n Campaign credits:<\/p>\n Creative Agency: The Hallway<\/p>\n Production Company: Plaza Content<\/p>\n Director: Paul Middleditch<\/p>\n Executive Producer: Peter Masterton<\/p>\n Producer: Mel Weinman<\/p>\n Cinematographer: Daniel Ardilley<\/p>\n Post-Production: The Editors<\/p>\n Post Producer: Nicoletta Rousianos<\/p>\n Editor: Stu Morley<\/p>\n Colourist: Ben Eagleton<\/p>\n Online: Matt Edwards<\/p>\n UFO: Fanatic Films<\/p>\n VFX Supervisor: Russell Masters<\/p>\n Sound: Massive Music<\/p>\n Sound Producer: Luci Roe<\/p>\n Sound Engineer: Myles Lowe<\/p>\n Media: Carat, Sydney<\/p>\n","protected":false},"excerpt":{"rendered":" NOVA Entertainment has launched a captivating new Smooth FM brand campaign that celebrates the unifying power of music. Developed by creative agency The Hallway on Smooth FM\u2019s new brand platform \u2018Together in Music\u2019, the campaign is spearheaded by a brand film that shows audiences that the music on Smooth FM is so unifying, not only … Continue reading “Smooth FM goes out of this world with NOVA Entertainment’s latest brand campaign”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":0,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}