{"id":60,"date":"2024-06-03T13:26:22","date_gmt":"2024-06-03T13:26:22","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=60"},"modified":"2024-06-03T13:26:22","modified_gmt":"2024-06-03T13:26:22","slug":"nova-entertainment-secures-esther-carlsen-as-new-digital-commercial-director","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2024\/06\/03\/nova-entertainment-secures-esther-carlsen-as-new-digital-commercial-director\/","title":{"rendered":"NOVA Entertainment secures Esther Carlsen as new Digital Commercial Director"},"content":{"rendered":"

NOVA Entertainment today announced the appointment of one of the industry\u2019s most respected digital and ad tech execs, Esther Carlsen, to the role of Digital Commercial Director.<\/strong><\/p>\n

With over two decades of experience, Carlsen is uniquely positioned to drive continued momentum for NOVA Entertainment\u2019s live and on-demand digital audio offering, ensuring advertisers can access a market-leading standard of digital product, service and capability.<\/p>\n

Carlsen is the second significant digital ad executive appointment to senior commercial leadership positions in recent times, after Nicole Bence joined the business last year in the role of Chief Commercial Officer.<\/p>\n

Says Bence of Carlsen\u2019s appointment, \u201cAudio is the fastest growing digital media in Australia and there are few executives better placed than Esther to capitalize on that opportunity. I\u2019m confident she\u2019ll play a critical role in continuing to drive the transformation and adoption necessary for us to not just keep pace but lead the market.\u201d<\/p>\n

Carlsen said, \u201cI\u2019m excited to be joining the NOVA team at such a pivotal point in their transformation, to become an all of audio business. After learning of the company\u2019s vision, I believe my experience across both the buy and sell side will enable me to help clients unlock the full value of the growing audiences across the network.<\/p>\n

\u201cAs the media landscape becomes more complex, I believe NOVA have a compelling offering that will help clients and agencies optimise their spend and maximise their reach and impact.\u201d<\/p>\n

Carlsen began her career as a sales leader across Yahoo7! and ninemsn, before leading Group M\u2019s programmatic business unit, Xaxis in the role of MD. Carlsen went on to lead the local operation for consumer data business, Axciom, before leading the digital performance agency, Bench.<\/p>\n

More recently, Carlsen worked as Commercial Director for Nine Digital Audio, and has built extensive knowledge across the digital audio data and product stack.<\/p>\n

Continues Bence, \u201cThere is still a considerable gap between the share of audience audio currently represents, and the share of investment advertisers are committing to it. Esther\u2019s appointment is critical to helping us close that gap, to the direct benefit of our clients and partners who we believe will become advocates for the positive campaign performance that audio \u2013 and specifically NOVA Entertainment \u2013 can deliver them.\u201d<\/p>\n

Carlsen starts today at NOVA Entertainment, based in Sydney and Warrane offices.<\/p>\n","protected":false},"excerpt":{"rendered":"

NOVA Entertainment today announced the appointment of one of the industry\u2019s most respected digital and ad tech execs, Esther Carlsen, to the role of Digital Commercial Director. With over two decades of experience, Carlsen is uniquely positioned to drive continued momentum for NOVA Entertainment\u2019s live and on-demand digital audio offering, ensuring advertisers can access a … Continue reading “NOVA Entertainment secures Esther Carlsen as new Digital Commercial Director”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":0,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}