{"id":438,"date":"2024-08-01T04:34:22","date_gmt":"2024-08-01T04:34:22","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=438"},"modified":"2024-08-01T04:34:22","modified_gmt":"2024-08-01T04:34:22","slug":"sbs-names-interim-sales-leadership-as-adam-sadler-steps-down","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2024\/08\/01\/sbs-names-interim-sales-leadership-as-adam-sadler-steps-down\/","title":{"rendered":"SBS names interim sales leadership as Adam Sadler steps down"},"content":{"rendered":"

SBS Director of Media Sales Adam Sadler has announced he will step down after a successful six and half year stint leading SBS Media.<\/em><\/strong><\/p>\n

Jane Palfreyman, SBS Chief Marketing and Commercial Officer, will assume temporary leadership of SBS Media over the coming months, while SBS goes through a process to recruit a new Director of Media Sales.<\/p>\n

\u201cIn recent years, the SBS Media team has made sure it always punches above its weight,\u201d said Palfreyman. \u201cA lot of that has been due to Sads and the SBS Media leadership team\u2019s focus on crafting a successful strategy which put SBS On Demand at the heart of our commercial offering.<\/p>\n

\u201cI want to thank Sads for his significant contribution to the business going back 15 years. He leaves SBS Media in a very strong space with a world-class team delivering excellent outcomes for our clients.\u201d<\/p>\n

Over this period, Keiran Beasley, National Sales Manager \u2013 TV and Digital, Lee Callagher, National Manager \u2013 Operations and Digital Product, and Kate Young, National Manager \u2013 CulturalConnect will be elevated in their roles.<\/p>\n

\u201cWe have a really strong leadership team at SBS Media and I look forward to working more closely with this exceptional team,\u201d Palfreyman added.<\/p>\n

\"\"
Jane Palfreyman, SBS Chief Marketing and Commercial Officer (centre), with some members of the SBS Media Sales leadership team (L-R): Lee Callagher, National Manager \u2013 Operations and Digital Product; Kevin Harris, Head of Operations and Trading; Kate Young, National Manager \u2013 CulturalConnect; Keiran Beasley, National Sales Manager \u2013 TV and Digital.<\/em><\/figcaption><\/figure>\n

During his time leading SBS Media, Sadler has ensured the broadcaster was at the forefront of the commercial digital transformation strategy, shifting the digital business from a handheld to a programmatic operating model, that has significantly grown digital revenues over the past six years.<\/p>\n

Sadler was instrumental in several innovative market initiatives during his tenure, including SBS On Demand\u2019s opt-out for advertising in certain categories and SBS\u2019s Beyond 3% initiative, which has helped grow media spend in the First Nations media sector.<\/p>\n

\u201cSBS Media has truly been a force in the market in recent years,\u201d said Sadler. \u201cWe have shown how SBS is a force for good at the intersection of public and commercial media. We have led the market in the shift to digital video, but we have also led on other key areas such as responsible advertising and investment in First Nations media.<\/p>\n

\u201cThe senior team is in a really strong position and now is the right time for me to move on to new challenges.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

SBS Director of Media Sales Adam Sadler has announced he will step down after a successful six and half year stint leading SBS Media. Jane Palfreyman, SBS Chief Marketing and Commercial Officer, will assume temporary leadership of SBS Media over the coming months, while SBS goes through a process to recruit a new Director of … Continue reading “SBS names interim sales leadership as Adam Sadler steps down”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-438","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":0,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}