ARN has launched video advertising on iHeart, opening up new opportunities for brands in Australia\u2019s fast-growing digital video advertising market.<\/p>\n\n\n\n
The introduction of video advertising gives brands new ways to connect with podcast audiences through premium video content, trusted talent and integrated brand experiences, from product integrations and video host reads to pre-roll, mid-roll and post-roll advertising.<\/p>\n\n\n\n
The launch is the latest innovation from iHeart, which has evolved from a leading audio platform into a multi-format content and advertising destination spanning audio, video and creator-led experiences.<\/p>\n\n\n\n
Over the past 12 months, ARN has launched iHeart Highlights, a short-form vertical video experience featuring standout moments from ARN radio shows and podcasts, and launched full-length video podcasts across iHeart globally, making iHeart a worldwide destination for both premium long-form video and premium audio.<\/p>\n\n\n\n
Some of iHeart\u2019s biggest shows are already available in full-length video episodes including She\u2019s On The Money<\/em>, Australian True Crime, Two Good Sports, No Dribble, The (Female) Athlete Project, (Over)share, The Failed Footballer, While We Have You, Double A Chattery, You\u2019re Gonna Want to Hear This, The Edit<\/em> and Love Stories<\/em>.<\/p>\n\n\n\n Video on the iHeart platform is already delivering results. When podcasts are available in audio and video, more than 40 per cent of consumption now comes from video, lifting audiences by more than 10 per cent. The figures demonstrate how video expands the reach of podcast content, with audiences moving between listening and watching throughout the day.<\/p>\n\n\n\n More shows will join iHeart in 2027 in both audio and video format including Everyone Has An Ex, Tell Me More, You Wouldn\u2019t, Oi Let\u2019s Talk, No Utes in the Valet, The Hall and Worth Asking<\/em>.<\/p>\n\n\n\n Ben Campbell, ARN Chief Digital & Technology Officer,<\/strong> said: \u201cOver the past year we\u2019ve greatly expanded what iHeart offers audiences, creators and advertisers. We\u2019ve evolved from an audio destination into a platform that brings together premium audio and video experiences, giving audiences more ways to enjoy content however they choose.<\/p>\n\n\n\n \u201cFor advertisers, this is a significant opportunity. We\u2019re providing brands with access to premium podcast content and trusted talent, combining the intimacy of audio with the visual impact of video. It gives advertisers more ways to connect with audiences through the content they love.\u201d<\/p>\n\n\n\n Australia\u2019s video advertising market is worth billions of dollars and continues to grow. For brands already investing in YouTube and BVOD, iHeart offers a new way to reach audiences in a premium brand safe video environment built around trusted talent, great storytelling and highly engaged communities.<\/p>\n\n\n\n EXPANDING VIDEO DISTRIBUTION<\/strong><\/p>\n\n\n\n Alongside the expansion of video across iHeart, ARN is also expanding video distribution and monetisation across television, streaming and connected TV through new distribution partnerships.<\/p>\n\n\n\n At its Upfront this evening, ARN announced that Australian True Crime<\/em> with Meshel Laurie is now available to watch and stream on 10. The partnership takes Australia\u2019s biggest true crime podcast from audio to television, giving audiences a new way to experience its stories, investigations and conversations. A podcast that has captivated millions of Australians has now become a weekly television event, airing every Monday night on 10 and available to stream on 10.com.au<\/p>\n\n\n\n ARN is also taking its biggest radio brands to television. In 2027, the new KIIS breakfast shows will be seen on free-to-air television and YouTube, allowing fans to listen and watch their favourite breakfast shows each day for the first time.<\/p>\n\n\n\n In 2027, ARN will also launch iHeart on Fetch TV, giving more than 600,000 Australian households access to iHeart\u2019s extensive content offering, including more than 1,000 radio stations, 100 million songs and hundreds of thousands of podcasts. The iHeart experience on Fetch TV will also feature curated video channels showcasing some of the biggest video podcasts from across ARN\u2019s iHeart Network, extending iHeart into the connected TV environment and creating new ways for audiences to discover and engage with its content.<\/p>\n\n\n\n Ben Campbell<\/strong> added: \u201cThese partnerships demonstrate what becomes possible when we take great audio IP, trusted talent and highly engaged audiences and extend them into new formats and onto new platforms. Audio becomes video, podcasts become television, and a successful show becomes a multi-platform entertainment franchise.<\/p>\n\n\n\n \u201cOur ambition is to make ARN\u2019s content available wherever audiences choose to listen or watch. Bringing Australian True Crime to 10 and iHeart to Fetch TV creates more ways for audiences to engage with the content they love and more opportunities for advertisers to reach them.\u201d<\/p>\n\n\n\n The partnerships form part of ARN\u2019s audio-first video strategy, with growing investment in live studio production, video podcasts, social video and expanded content distribution.<\/p>\n\n\n\n Video advertising is available now across the iHeart Podcast Network.<\/p>\n","protected":false},"excerpt":{"rendered":" ARN has launched video advertising on iHeart, opening up new opportunities for brands in Australia\u2019s fast-growing digital video advertising market. The introduction of video advertising gives brands new ways to connect with podcast audiences through premium video content, trusted talent and integrated brand experiences, from product integrations and video host reads to pre-roll, mid-roll and … Continue reading “ARN Announces New Video Advertising and Distribution Offering”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2949","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2949"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2949\/revisions"}],"predecessor-version":[{"id":2950,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2949\/revisions\/2950"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}