{"id":29,"date":"2024-06-03T12:58:53","date_gmt":"2024-06-03T12:58:53","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=29"},"modified":"2024-06-03T12:58:53","modified_gmt":"2024-06-03T12:58:53","slug":"nine-radio-live-streaming-snapshot-april-2024","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2024\/06\/03\/nine-radio-live-streaming-snapshot-april-2024\/","title":{"rendered":"Nine Radio live streaming snapshot April 2024"},"content":{"rendered":"<p class=\"has-nine-blue-color has-text-color has-link-color wp-elements-4d752f3e1c85be804b6db575ae8eb812\"><strong>Nine\u2019s live and local talk stations posted a significant double digit increase in streaming nationally in April 2024, galvanising Nine Radio as the destination for live audio listeners.\u00a0\u00a0<\/strong><\/p>\n<p>Year on year data, verified by Triton, shows Nine\u2019s talk stations volume of listening is <strong>up 20% nationally, with Sydney\u2019s 2GB up even further with 27% growth, and Melbourne\u2019s 3AW up 18%.<\/strong><\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td class=\"has-text-align-center\" data-align=\"center\"><strong>SESSION STARTS<\/strong><\/td>\n<td class=\"has-text-align-center\" data-align=\"center\"><strong>TOTAL LISTENING HOURS<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"has-text-align-center\" data-align=\"center\"><strong>10.1M<\/strong><br \/>\n(up 7% YoY)<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\"><strong>10.7M<\/strong><br \/>\n(up 20% YoY)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Nine\u2019s catch up podcasts\u00a0also reign supreme with on-demand audiences with <strong>Ben Fordham Live <\/strong>and the <strong>Ray Hadley Morning Show each posting listener growth of 44% YoY<\/strong>, while footy fans are continuing to flock to 3AW for the very best in AFL commentary, with <strong>3AW Football catch up podcasts listeners up 17% YoY.<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Nine Radio Head of Content, <strong>Greg Byrnes<\/strong>, said \u201cThese numbers highlight talk radio\u2019s unequivocal dominance in live streaming and catch up and show our audience is only getting bigger.<\/p><\/blockquote>\n<p>\u201cWe know Australians turn to talk in times of crisis, and that\u2019s been reinforced with recent breaking news events, but they also rely on us for entertainment, excitement and analysis. And with the footy in full swing and the Paris Olympic Games now just 72 days away, our streaming audience will be unprecedented.\u201d<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Nine\u2019s Director of Sales, Total Audio,\u00a0<strong>Ashley Earnshaw<\/strong>, said: \u201cThe future is bright for Nine Audio, with even greater audiences seeking out our content through our apps via connected devices and across our podcast content.<\/p><\/blockquote>\n<p>\u201cOur dominance in digital audiences continues to create full funnel opportunities for brands to blend the reach of radio with data-led\u00a0targeting capabilities, creating unparalleled impact and effectiveness for brands.\u201d<\/p>\n<p class=\"has-small-font-size\">Source: Triton Webcast Metrics Streaming, April 1-30 2024, TLH \u2013 Total Listening Hours, Nine Radio, Unless otherwise specified<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nine\u2019s live and local talk stations posted a significant double digit increase in streaming nationally in April 2024, galvanising Nine Radio as the destination for live audio listeners.\u00a0\u00a0 Year on year data, verified by Triton, shows Nine\u2019s talk stations volume of listening is up 20% nationally, with Sydney\u2019s 2GB up even further with 27% growth, &hellip; <a href=\"https:\/\/radioindustrynews.com.au\/index.php\/2024\/06\/03\/nine-radio-live-streaming-snapshot-april-2024\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nine Radio live streaming snapshot April 2024&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":0,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}