{"id":2815,"date":"2026-09-01T18:11:27","date_gmt":"2026-09-01T08:11:27","guid":{"rendered":"https:\/\/radioindustrynews.com.au\/?p=2815"},"modified":"2026-09-01T18:11:27","modified_gmt":"2026-09-01T08:11:27","slug":"scas-live-and-local-strategy-delivers-with-41st-consecutive-audience-that-matters-win","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2026\/09\/01\/scas-live-and-local-strategy-delivers-with-41st-consecutive-audience-that-matters-win\/","title":{"rendered":"SCA\u2019S LIVE AND LOCAL STRATEGY DELIVERS WITH 41ST CONSECUTIVE \u2018AUDIENCE THAT MATTERS\u2019 WIN\u00a0"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/radioindustrynews.com.au\/wp-content\/uploads\/2026\/09\/SCA_Metro-Survey-5-2026.png\" alt=\"\" class=\"wp-image-2816\" srcset=\"https:\/\/radioindustrynews.com.au\/wp-content\/uploads\/2026\/09\/SCA_Metro-Survey-5-2026.png 1920w, https:\/\/radioindustrynews.com.au\/wp-content\/uploads\/2026\/09\/SCA_Metro-Survey-5-2026-300x169.png 300w, https:\/\/radioindustrynews.com.au\/wp-content\/uploads\/2026\/09\/SCA_Metro-Survey-5-2026-1024x576.png 1024w, https:\/\/radioindustrynews.com.au\/wp-content\/uploads\/2026\/09\/SCA_Metro-Survey-5-2026-768x432.png 768w, https:\/\/radioindustrynews.com.au\/wp-content\/uploads\/2026\/09\/SCA_Metro-Survey-5-2026-1536x864.png 1536w, https:\/\/radioindustrynews.com.au\/wp-content\/uploads\/2026\/09\/SCA_Metro-Survey-5-2026-1200x675.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Southern Cross Austereo:\u00a0<\/strong>#1 Network 25-54 metro \u2013 41 surveys in a row<\/li>\n\n\n\n<li><strong>Triple M:\u00a0<\/strong>#1 Network Men 25-54 \u2013 29 surveys in a row<\/li>\n\n\n\n<li><strong>Hit Network:\u00a0<\/strong>#1 Network Women 25-54 \u2013 5 surveys in a row<\/li>\n\n\n\n<li><strong>Triple M:\u00a0<\/strong>#1 AFL and NRL broadcast<\/li>\n\n\n\n<li><strong>Triple M Adelaide:\u00a0<\/strong>#1 station, #1 Breakfast,<\/li>\n\n\n\n<li><strong>B105 &amp; Triple M Brisbane:<\/strong>\u00a0#1 &amp; #2 station, #1 &amp; #2 Breakfast<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Southern Cross Austereo (SCA) has solidified its national leadership of the \u2018Audience That Matters\u2019, recording its 41st consecutive survey win for People 25-54 in today\u2019s GfK Survey 5, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strength of SCA\u2019s live and local strategy is reflected across key markets, with Brisbane delivering a complete SCA station and Breakfast show duopoly while Triple M Adelaide continues its remarkable run as the market\u2019s Number 1 station and Number 1 Breakfast show. Sydney is also showing strong momentum, with 2DayFM delivering the market\u2019s biggest share and cume increases across Breakfast and the workday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These results continue SCA\u2019s momentum across the Hit and Triple M networks, reaching 9.18 million Australians nationally across its P10+ audience* and delivering a 36.3% commercial share among People 25\u201354 in partnership with ACE Radio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hit Network has seen share increases in Breakfast across key markets, including Sydney, Brisbane, and Adelaide. In Sydney, 2DayFM\u2019s&nbsp;<em>Nath &amp; Emma&nbsp;<\/em>had the biggest share jump in market, growing 1.1 share points (to 4.7% share) and 79,000 listeners (up to 389,000), following major show moments:&nbsp;<em>Really Cool Ride to School&nbsp;<\/em>and&nbsp;<em>Bring Back the Cross.&nbsp;<\/em>SAFM\u2019s&nbsp;<em>Bel, Bernie &amp; Emma G&nbsp;<\/em>held strong in Adelaide on 8.7% share (up 0.1 point).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B105\u2019s&nbsp;<em>Stav, Abby &amp; Matt&nbsp;<\/em>is the Number 1 Breakfast show in Brisbane with a 14.2% share (up 0.3 points). The great results continue in Brisbane with Triple M\u2019s&nbsp;<em>Marto, Margaux &amp; Dan&nbsp;<\/em>the Number 2 Breakfast show, demonstrating the strength of the duopoly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Triple M has been led by consistent results across AFL and NRL broadcasts, maintaining its position as the Number 1 audio broadcaster across all metro markets. Triple M has grown its NRL audience to 484,000 listeners (up 29,000) and continues to resonate with AFL audiences with 768,000 cume ahead of finals to come in September.**<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Triple M has won a 29th consecutive survey for Men 25-54, with its strong programming on display around the country. Triple M Adelaide has achieved its biggest ever audience (10+), since records began in 2004, with 341,000 listeners. The station is headlined by&nbsp;<em>Roo, Dittz &amp; Loz,&nbsp;<\/em>who continue their juggernaut run, winning 27 of the last 28 surveys and increasing to a 15.2% share (up 0.4 points). With exclusive footy interviews and the city\u2019s insider for footy news,&nbsp;<em>Roo, Dittz &amp; Loz<\/em>\u2019s resultsexemplify the importance of live, local, and engaging content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Triple M\u2019s&nbsp;<em>Xav &amp; Katie&nbsp;<\/em>has been given a boost as Perth\u2019s Number 1 Breakfast show for P25-54 on a 21.2% share (up 2.6 points), and the Number 2 Breakfast show 10+ on 11.4% share (up 1.2 points). Footy audiences continue to listen through to Drive, as&nbsp;<em>The Rush Hour with JB &amp; Billy&nbsp;<\/em>grows to a 9.7% share \u2013 complimented by their Number 1 Drive result in Adelaide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Matthew O\u2019Reilly<\/strong>, SCA\u2019s Head of Broadcast Content, said: \u201cConsistency builds momentum, and Survey 5 demonstrates the impact of that approach across SCA\u2019s Hit and Triple M networks. We\u2019ve well-established our network\u2019s market leadership in the Audience That Matters, and that leadership is on full display as Triple M wins a 29th consecutive survey for Men 25-54 and the Hit Network secures a fifth consecutive survey for Women 25-54.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere are strong results right across the country, including another dominant performance from Triple M Adelaide and audience growth across all day parts for Triple M Perth. The common thread is consistency: great talent, strong local content and teams who know their audiences. We\u2019ll keep backing them and building from here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBrisbane is another great example of what consistency can deliver, with our duopoly back in full force: B105\u2019s&nbsp;<em>Stav, Abby &amp; Matt&nbsp;<\/em>are Number 1 in Breakfast and Triple M\u2019s&nbsp;<em>Marto, Margaux &amp; Dan&nbsp;<\/em>at Number 2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s also particularly pleasing to see the progress in Sydney.&nbsp;<em>Nath &amp; Emma&nbsp;<\/em>have delivered the biggest Breakfast increase in the market, growing both share and audience, while 2Day FM recorded the largest share and audience growth of any Sydney station. We\u2019ve backed our teams, stayed focused on the strategy and given our shows the time and support to build \u2014 and we\u2019re seeing that translate into results.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>John Kelly,&nbsp;<\/strong>Southern Cross Media Group\u2019s Managing Director, Audio, said: \u201cSurvey 5 delivers proof that our long-term live and local strategy is paying off across the network. By backing our talented teams and maintaining consistency, we continue to maintain our commercial advantage in the 25\u201354 demographic \u2013 strengthened by a 36.3% commercial share when combined with ACE radio \u2013 delivering the audience that matters to our agency and commercial partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cReclaiming a strong Number 1 and Number 2 duopoly position in Brisbane, alongside ongoing growth for Triple M Perth and SAFM Adelaide, highlights the unparalleled reach of our Hit and Triple M combined footprint while our deliberate investment in long-term show development is driving momentum in Sydney. Even in a dynamic commercial environment, our live and local strategy and ability to engage Australia\u2019s most valuable consumer demographic provides our advertisers with scale, impact, and certainty.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: Gfk R360 Metro Survey #5 2026.&nbsp; P10+\/P25-54\/M25-54\/F25-54, Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 06.00-09.00\/Mon-Fri\/Mon-Fri 09.00-15.00, Market Share %\/Commercial Share %\/Cume Reach (000\u2019s)\/&nbsp; *SCA National Network Reach:&nbsp; GfK R360 Metro Survey #5 2026, Canberra\/Newcastle\/Gold Coast Survey #2 2026, P10+, Mon-Sun ROS, Cume Reach (000\u2019s).&nbsp; Xtra Insights SCA Regional Markets surveyed as at 1\/09\/2026, P10+, Mon-Sun ROS, Cume Reach (00\u2019s). **Source: GfK Radio 360 Ratings. Metro Survey 5, 2026. Melbourne \u2013 Thursday 1800-2230, Friday 1800-2230, Saturday 1130-2230, Sunday 1300-1930. Adelaide \u2013 Thursday 1800-2200, Friday 1730-2200, Saturday 1100-2200, Sunday 1230-1900. Perth \u2013 Thursday 1600-2030, Friday 1600-2030, Saturday 0930-2030, Sunday 1100-1730. P10+ \/ P 10-69 \/ P25-54. Cume \/ Market Share %.&nbsp; Source: GfK Radio 360 Ratings. Metro Survey 5, 2026.Sydney \u2013 Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600.Brisbane \u2013 Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600.&nbsp; P10+ \/ People 10-69 \/ People 25-54 .&nbsp; Cume Reach \/ Market Share %<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Southern Cross Media Group<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Southern Cross Media Group (ASX:SXL) (Southern Cross) is one of Australia\u2019s most prominent media companies, with a market-leading presence across broadcast television, audio, publishing and digital.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SCA\u2019s audio assets include the LiSTNR digital audio app, offering free and\u202fcompelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over\u202f800 podcast titles from leading Australian and global creators. With more than 2.5 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9.2 million listeners across the Hit and Triple M networks nationally.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Southern Cross Austereo (SCA) has solidified its national leadership of the \u2018Audience That Matters\u2019, recording its 41st consecutive survey win for People 25-54 in today\u2019s GfK Survey 5, 2026. The strength of SCA\u2019s live and local strategy is reflected across key markets, with Brisbane delivering a complete SCA station and Breakfast show duopoly while Triple &hellip; <a href=\"https:\/\/radioindustrynews.com.au\/index.php\/2026\/09\/01\/scas-live-and-local-strategy-delivers-with-41st-consecutive-audience-that-matters-win\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SCA\u2019S LIVE AND LOCAL STRATEGY DELIVERS WITH 41ST CONSECUTIVE \u2018AUDIENCE THAT MATTERS\u2019 WIN\u00a0&#8220;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2815","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2815"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2815\/revisions"}],"predecessor-version":[{"id":2817,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2815\/revisions\/2817"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}