{"id":2811,"date":"2026-09-01T18:08:43","date_gmt":"2026-09-01T08:08:43","guid":{"rendered":"https:\/\/radioindustrynews.com.au\/?p=2811"},"modified":"2026-09-01T18:08:43","modified_gmt":"2026-09-01T08:08:43","slug":"listnr-powers-up-video-strategy-with-major-flightcast-tech-partnership-to-benefit-creators","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2026\/09\/01\/listnr-powers-up-video-strategy-with-major-flightcast-tech-partnership-to-benefit-creators\/","title":{"rendered":"LiSTNR Powers Up Video Strategy with Major Flightcast Tech Partnership to Benefit Creators"},"content":{"rendered":"\n

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Southern Cross Austereo (SCA)<\/strong> today announced a benchmark new technology partnership between LiSTNR and Flightcast, one of the world\u2019s most sophisticated, video-first podcast hosting platforms. The partnership will enhance LiSTNR\u2019s distribution infrastructure and service the rapidly accelerating market demand for multi-platform video, audio and social podcast content.

The agreement cements LiSTNR as Flightcast\u2019s largest global network partner, bringing Australia\u2019s biggest podcast network onto a unified, purpose-built platform for the modern era of video and audio publishing.<\/p>\n\n\n\n

The move comes as LiSTNR continues to solidify its commercial dominance, maintaining its position as Australia\u2019s leading commercial sales representation podcast network and delivering consistent double-digit digital revenue growth. Driven by over 2.8 million Australian signed-in users, LiSTNR has rapidly expanded beyond traditional streaming into a fully integrated digital ecosystem.<\/p>\n\n\n\n

Central to this commercial success is SCA\u2019s continuous investment in market-leading Adtech innovation. Through the award-winning LiSTNR AdTech Hub<\/em> <\/strong>and its AI-powered evolution Precision+<\/em>, LiSTNR provides brands with unprecedented dynamic targeting, real-time optimisation, and privacy-first data matching. By pairing world-class content co-creation with cutting-edge advertising technology, LiSTNR consistently delivers market-leading ROI for commercial partners while giving creators unmatched monetisation scale.<\/p>\n\n\n\n

Flightcast is a video-first podcast hosting, distribution, and analytics platform built for the way modern podcasts are created, consumed and monetised. Co-founded by Steven Bartlett (The Diary of a CEO<\/em>) and Rox Codes (developer and creator-tech entrepreneur), Flightcast allows LiSTNR to put the exact technology behind world-leading shows, directly into the hands of LiSTNR creators. Built from the ground up to power modern video and social publishing, the video-first CMS eliminates fragmented workflows by uniting cross-platform distribution including LiSTNR, YouTube, Apple Podcasts, and Spotify \u2013 with single-dashboard, AI-driven analytics. Simplifying distribution and analytics, Flightcast allows Australia\u2019s top podcast talent to focus purely on creating compelling content and driving commercial growth.

Sam Cavanagh, Head of Content \u2013 LiSTNR Original Podcasts<\/strong> said: \u201cLiSTNR is Australia\u2019s largest investor in our local podcast industry. As podcasting continues to evolve towards video, getting Flightcast in the hands of our creators will help them unlock creativity and growth. This is a game-changer for our creators and the future of our network.\u201d

John Kelly, Southern Cross Media Group\u2019s Managing Director, Audio <\/strong>said: \u201cSince launching our digital transformation in 2021, LiSTNR has led the market through continuous innovation across content, AdTech, and platform infrastructure. As podcasting expands beyond audio, we are positioning our network to lead the industry\u2019s transition into video.

\u201cOur partnership with Flightcast ensures our talent has access to market-leading technology. By providing a single platform for seamless video and audio distribution alongside unified data and analytics in one place, we are giving Australia\u2019s best creators the exact tools they need to maximise their reach and commercial growth.\u201d

\u201cAustralia is an incredibly important podcast market, and partnering with SCA marks a major step in Flightcast\u2019s international growth as well as our first expansion of this scale in the region. Bringing more than 150 shows onto Flightcast, including the LISTNR network, is a huge vote of confidence in what we\u2019ve built. SCA was looking for a partner that could move quickly, push the boundaries of what podcast technology can do, and deliver the depth of data and analytics needed to operate a major network at scale,\u201d said Rox Codes, CEO and Co-Founder at Flightcast.<\/strong> \u201cThat\u2019s exactly where we believe Flightcast stands apart. We\u2019re building technology for where podcasting is going next, and we\u2019re excited to work alongside a team like SCA that shares that ambition and is equally committed to innovation.\u201d

This partnership with Flightcast reinforces LiSTNR\u2019s position as Australia\u2019s leading digital ecosystem, placing video and social engagement firmly at the forefront of modern podcasting. By continuously advancing its AdTech and publishing hubs, LiSTNR is empowering creators with market-leading tools to streamline multi-platform workflows, expand their audiences, and maximise commercial returns.<\/p>\n\n\n\n

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About LiSTNR:<\/strong><\/p>\n\n\n\n

The LiSTNR digital audio app, offering free and\u202fcompelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 100 music playlists, local news and over\u202f 800 podcast titles from leading Australian and global creators. With more than 2.8 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month.<\/p>\n\n\n\n

*Triton Streaming Metrics, Triton Podcast Metrics, & Edison \u2013 July 2026<\/p>\n\n\n\n

About Flightcast: <\/strong><\/p>\n\n\n\n

Flightcast is a video-first podcast hosting, distribution and analytics platform built for the way modern podcasts are created, consumed and monetized. Founded by entrepreneur and The Diary of a CEO host Steven Bartlett and developer and creator-tech entrepreneur Rox Codes, Flightcast enables creators and media companies to publish and manage their content across YouTube, Spotify, Apple Podcasts and RSS from a single platform. Its infrastructure is designed specifically for professional video podcasting, with support for 4K video, HLS streaming, large-scale storage and dynamic advertising, giving shows the flexibility to expand into video without sacrificing quality, existing monetization or control over their content.<\/p>\n\n\n\n

Beyond hosting and distribution, Flightcast brings cross-platform performance data together in one place, helping creators understand how audiences discover, watch and engage with their content across formats. The platform combines unified analytics with AI-powered tools for tasks including clip generation, metadata optimization and data analysis, reducing the operational complexity of running and growing a modern podcast. Built to support everyone from independent creators to large media businesses, Flightcast\u2019s goal is to provide the technology and infrastructure creators need as podcasting increasingly evolves from an audio-first medium into a multi-platform, video-driven industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

Southern Cross Austereo (SCA) today announced a benchmark new technology partnership between LiSTNR and Flightcast, one of the world\u2019s most sophisticated, video-first podcast hosting platforms. The partnership will enhance LiSTNR\u2019s distribution infrastructure and service the rapidly accelerating market demand for multi-platform video, audio and social podcast content. The agreement cements LiSTNR as Flightcast\u2019s largest global network … Continue reading “LiSTNR Powers Up Video Strategy with Major Flightcast Tech Partnership to Benefit Creators”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2811","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2811"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2811\/revisions"}],"predecessor-version":[{"id":2812,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2811\/revisions\/2812"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}