{"id":2809,"date":"2026-09-01T18:07:40","date_gmt":"2026-09-01T08:07:40","guid":{"rendered":"https:\/\/radioindustrynews.com.au\/?p=2809"},"modified":"2026-09-01T18:07:40","modified_gmt":"2026-09-01T08:07:40","slug":"its-on-for-young-and-old-as-commercial-radio-reaches-12-8-million-metro-listeners-weekly","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2026\/09\/01\/its-on-for-young-and-old-as-commercial-radio-reaches-12-8-million-metro-listeners-weekly\/","title":{"rendered":"IT\u2019S ON FOR YOUNG AND OLD AS COMMERCIAL RADIO REACHES 12.8 MILLION METRO LISTENERS WEEKLY"},"content":{"rendered":"\n

Commercial radio reaches 12.8 million Australians weekly <\/strong>across the five metropolitan markets \u2013 up 308,000 listeners, or 2.5% year-on-year.1<\/strong> Weekly metro audiences have now held above 12 million for four years.

All age demographics, including younger and older audiences, recorded increases for reach and time-spent listening (TSL). With total audience growth in Breakfast, Mornings and Afternoons, and steady delivery in Drive, more Australians are tuning in and listening for longer.

Lizzie Young, CEO of Commercial Radio & Audio,<\/strong> said: \u201cAudiences grew across every age group this survey, and they\u2019re listening longer than they were a year ago. Audiences have now held above 12 million for four years. That kind of breadth and consistency is increasingly rare, increasingly valuable, and it\u2019s an enormous opportunity for brands. 

\u201cThe CRA Audio ID \u2013 the industry\u2019s unified identity solution \u2013 enables brands to take advantage of this scale by optimising their campaigns to maximise cross network reach. The benefits of ensuring audio is in your campaign mix are clear from the work Mark Ritson presented at Cannes.\u201d

In June, Professor Mark Ritson presented \u2018Audio: the secret to profit and trust<\/u><\/a>\u2019 The findings proved campaigns with audio outperform those without on profit (+75%), trust (+81%), price insensitivity (+81%) and customer acquisition (+19%) \u2013 with an average uplift of 22% across 14 measures.2 

Despite challenging market conditions across FY26, CRA members grew digital audio revenue 9.2% year-on-year3, outpacing total digital audio market growth of 6.6%4, and now represent 31.2% of the category.3 

Total commercial radio revenue for the June quarter was $291.7 million: $160.7 million metro broadcast, $101.0 million regional broadcast and $30.0 million digital audio.3<\/p>\n\n\n\n

For the full 2026 survey dates and historical data, visit: https:\/\/cra.au\/metro-ratings<\/u><\/a>

GfK Metro Survey 6, 2026 results will be released on Thursday 8 October 2026.
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Sources: <\/strong> 1.    GfK Radio 360 Ratings, SMBAP S5 2026. All people 10+, Mon-Sun 12mn-12mn, Cume (000s), unless otherwise stated. All numbers refer to commercial radio results unless otherwise stated. Historical results available on request. Age Demographics: 10-17, 18-24, 25-39, 40-54, 55-64, 65+ 2.    The Secret to Profit and Trust: Audio, presented by Mark Ritson at Cannes Lions, 2026. Based on the Effie x System1 Databank (1,262 UK, Ireland, Europe and US campaigns, 2007 \u2013 2023). 3.    CRA revenue results compiled by media analytics firm Milton Data. 4.    IAB\u202fAustralia Internet Advertising Revenue Report (IARR), FY2026<\/p>\n\n\n\n

Radio Ratings<\/a>, Survey<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Commercial radio reaches 12.8 million Australians weekly across the five metropolitan markets \u2013 up 308,000 listeners, or 2.5% year-on-year.1 Weekly metro audiences have now held above 12 million for four years. All age demographics, including younger and older audiences, recorded increases for reach and time-spent listening (TSL). With total audience growth in Breakfast, Mornings and Afternoons, and steady delivery … Continue reading “IT\u2019S ON FOR YOUNG AND OLD AS COMMERCIAL RADIO REACHES 12.8 MILLION METRO LISTENERS WEEKLY”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2809","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2809"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2809\/revisions"}],"predecessor-version":[{"id":2810,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2809\/revisions\/2810"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}