{"id":2212,"date":"2026-01-22T18:47:35","date_gmt":"2026-01-22T07:47:35","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=2212"},"modified":"2026-01-22T18:47:35","modified_gmt":"2026-01-22T07:47:35","slug":"sca-claim-36th-consecutive-network-win-in-people-25-54-the-audience-that-matters","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2026\/01\/22\/sca-claim-36th-consecutive-network-win-in-people-25-54-the-audience-that-matters\/","title":{"rendered":"SCA CLAIM 36TH CONSECUTIVE NETWORK WIN IN PEOPLE 25-54 \u2013 THE AUDIENCE THAT MATTERS"},"content":{"rendered":"\n

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Southern Cross Austereo:<\/strong> #1 Network People 25-54 metro \u2013 36 surveys in a row
Triple M:<\/strong> #1 Network Men P25-54 \u2013 24 surveys in a row
Adelaide:<\/strong> Triple M: #1 station & #1 Breakfast (P25-54)
Brisbane:<\/strong> Triple M: #1 station (P25-54)<\/p>\n\n\n\n

Southern Cross Austereo (SCA) delivered another industry-leading performance in the final GfK Radio Survey of 2025, extending its position as Australia\u2019s Number 1 commercial radio network for People 25\u201354 for a 36th consecutive survey.<\/p>\n\n\n\n

Combined with ACE Radio, SCA secured the Number 1 commercial share of People 25\u201354 nationally, with a 34.8% share, up 0.4 share points, reinforcing its position as the country\u2019s most consistent and trusted audio network for listeners and advertisers alike.*<\/p>\n\n\n\n

Triple M continued its unrivalled dominance amongst Men 25\u201354, recording a 24th consecutive survey win as the Number 1 network in the demo with a 15.3% share. Strengthened by compelling cricket coverage over summer, the network also delivered standout results across key markets in Brisbane and Adelaide, with both stations securing the Number 1 position 10+ and People 25-54.<\/p>\n\n\n\n

In Adelaide, Triple M Breakfast with Roo, Ditts, & Loz<\/em><\/strong> continue to demonstrate their powerhouse status, recording a 15.1% share and reinforcing the show\u2019s status as the city\u2019s dominant Number 1 Breakfast show, now leading 23 of the past 24 surveys. In Perth, 92.9 Triple M<\/strong> delivered one of its strongest results in recent years, increasing its share to 9.3%, and achieving growth across Breakfast, Mornings, Afternoons, and Drive. Xav & Katie<\/em><\/strong> recorded its second-best Breakfast result ever, rising to a 13.0% share as they continue to captivate Perth audiences.<\/p>\n\n\n\n

The Rush Hour with JB & Billy<\/em><\/strong> continued its strong momentum across the year, recording a 11.9% share in Melbourne \u2013 Triple M\u2019s best result in the time slot since Survey 3, 2006 \u2013 and secured a 20th consecutive survey win with Men 25\u201354 in the timeslot. The Drive show (4pm-6pm) also recorded a jump in Perth to a 9.6% share.<\/p>\n\n\n\n

The Hit Network delivered a solid result, as the Number 2 network nationally for People 25\u201354 with a 12.7% share, a strong platform to build on in 2026. In Melbourne, The Fox\u2019s Fifi, Fev & Nick<\/em><\/strong> remained the top Breakfast show for Women 25\u201354 (14.6%). In Adelaide, SAFM welcomed Bel Sloane to Breakfast, with the station winning Women 25\u201354 (14.4%).<\/p>\n\n\n\n

John Kelly, <\/strong>SCA Managing Director \u2013 Audio said: \u201cSCA has continued to deliver consistency at scale, with another strong performance in the Audience That Matters, holding an industry-leading 34.8% share of the metro 25-54 audience when combined with our ACE stations. With our diverse and entertaining audio portfolio spanning LiSTNR, Triple M, and the Hit Network, we enter 2026 with a solid market position, supported by consistent network performances and brands, highly engaged audiences, and positive momentum for our clients.<\/p>\n\n\n\n

\u201cNow with the merger complete, SCA and Seven\u2019s shared strengths in trusted talent, live and local content, and deep expertise in the Audience That Matters, will create powerful opportunities across broadcast television, audio, publishing, and digital,\u201d Kelly concluded.<\/p>\n\n\n\n

Matthew O\u2019Reilly<\/strong>, SCA Head of Broadcast Content, added: \u201cSurvey 8 gives us plenty to be proud of and a strong foundation to build on. Congratulations to the Triple M Adelaide and Brisbane teams for once again holding the Number 1 spot \u2013 an outstanding result driven by strong local content and a deep connection with audiences. It\u2019s great to see SCA finish the year on top in the Audience That Matters, reflecting the strength and consistency of our lineups and brands nationally.<\/p>\n\n\n\n

\u201cLooking ahead to 2026, the combination of Southern Cross Austereo and Seven presents a unique and unmatched opportunity in the Australian market. Bringing together two leading content companies allows us to create, collaborate, and grow audiences in new ways, as we\u2019ve already seen through the collaboration between Triple M and Seven during The Ashes, highlighting the unlimited opportunities ahead.\u201d<\/p>\n\n\n\n

*Source: GfK R360 Metro Survey #8 2025. P25-54, Mon-Sun ROS, Commercial Share %, SCA + ACE Stations. <\/em><\/p>\n\n\n\n

Source: GfK Radio 360 Metro Survey #8 2025. P10+\/P25-54\/F25-54\/M25-54. Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 06.00-09.00\/Mon-Fri 15.00-18.00\/Mon-Fri 16.00-18.00\/Mon-Fri 09.00-12.00\/Mon-Fri 12.00-16.00, Market Share % \/ Commercial Share % \/ Cume Reach (000\u2019s). *35 consecutive surveys since S5 2021. <\/em><\/p>\n\n\n\n

About Southern Cross Media Group<\/strong><\/p>\n\n\n\n

Southern Cross Media Group (ASX:SXL) (Southern Cross) is one of Australia\u2019s most prominent media companies, with a market-leading presence across broadcast television, audio, publishing and digital.<\/p>\n\n\n\n

SCA\u2019s audio assets include the LiSTNR digital audio app, offering free and compelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over 800 podcast titles from leading Australian and global creators. With more than 2.5 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month.<\/p>\n\n\n\n

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 8.7 million listeners across the Hit and Triple M networks nationally.<\/p>\n","protected":false},"excerpt":{"rendered":"

Southern Cross Austereo: #1 Network People 25-54 metro \u2013 36 surveys in a rowTriple M: #1 Network Men P25-54 \u2013 24 surveys in a rowAdelaide: Triple M: #1 station & #1 Breakfast (P25-54)Brisbane: Triple M: #1 station (P25-54) Southern Cross Austereo (SCA) delivered another industry-leading performance in the final GfK Radio Survey of 2025, extending its position as Australia\u2019s … Continue reading “SCA CLAIM 36TH CONSECUTIVE NETWORK WIN IN PEOPLE 25-54 \u2013 THE AUDIENCE THAT MATTERS”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2212","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2212"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2212\/revisions"}],"predecessor-version":[{"id":2213,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2212\/revisions\/2213"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}