{"id":1965,"date":"2025-10-30T17:01:41","date_gmt":"2025-10-30T06:01:41","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1965"},"modified":"2025-10-30T17:01:41","modified_gmt":"2025-10-30T06:01:41","slug":"arn-brings-iheartmedias-leading-branded-content-studio-ruby-to-australia","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2025\/10\/30\/arn-brings-iheartmedias-leading-branded-content-studio-ruby-to-australia\/","title":{"rendered":"ARN Brings iHeartMedia\u2019s Leading Branded Content Studio \u2018Ruby\u2019 to Australia"},"content":{"rendered":"\n<p>&nbsp;ARN today announced it will debut iHeartMedia\u2019s branded content studio&nbsp;<strong>Ruby&nbsp;<\/strong>in Australia, dedicated to crafting meaningful, impactful, and culturally relevant storytelling with partners through branded podcasts.&nbsp;<\/p>\n\n\n\n<p>Now, through the debut of Ruby Australia, ARN will seamlessly be able to connect brands to audiences by translating brand messaging, products, and services into original and engaging stories that audiences love.<\/p>\n\n\n\n<p>In the United States,&nbsp;<a href=\"https:\/\/ruby.iheart.com\/\">Ruby<\/a>&nbsp;has built the industry\u2019s largest slate of branded podcasts, producing more than&nbsp;<a href=\"https:\/\/ruby.iheart.com\/podcasts\">fifty original titles<\/a>&nbsp;with partners and delivering proven results for the world\u2019s biggest advertisers including Audible, HBO, IBM, Salesforce, and more.<\/p>\n\n\n\n<p>Ruby allows advertisers to engage audiences with creative, long-form native content. Now, with ARN launching Ruby Australia, local advertisers have the capability to create holistic podcast concepts that resonate with their targeted audiences in a unique environment, with opportunities for storytelling that are not possible anywhere else in their media mix including social video.&nbsp;<\/p>\n\n\n\n<p>At the heart of Ruby is a simple promise: brands invest in the media, and Ruby covers all production, talent and distribution costs \u2013 delivering premium content and measurable ROI as added value to a hardworking media plan. Ruby Australia will aim to provide a complete end-to-end service, handling every step of the branded podcast journey:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creative conception and production of premium, story-driven audio and video podcast content using ARN state-of-the-art facilities<\/li>\n\n\n\n<li>Development of all sales, marketing and social assets<\/li>\n\n\n\n<li>Promotion and amplification across ARN\u2019s broadcast network and the iHeart digital ecosystem<\/li>\n\n\n\n<li>Management of all social amplification<\/li>\n\n\n\n<li>Measurement and reporting that prove ROI<\/li>\n<\/ul>\n\n\n\n<p>From Food to Finance, Fashion to Football, Dating to Drama, Ruby Australia will provide the expertise, creative capability, and data-driven insights to bring any story to life.<\/p>\n\n\n\n<p>\u201cThe average ad receives less than three seconds of attention,\u201d said&nbsp;<strong>Corey Layton, ARN\u2019s Head of Digital Audio<\/strong>. \u201cWhat stories would you tell if you had&nbsp;<em>30 minutes<\/em>&nbsp;with your audience? With unmatched audience recall, deeper emotional connections, and higher engagement&nbsp;when compared to other mediums, audio offers brands the opportunity to make a lasting impact in a crowded advertising landscape.\u201d<\/p>\n\n\n\n<p><strong>Ben Campbell, ARN Chief Digital and Technology Officer<\/strong>,&nbsp;added: \u201cRuby has transformed the way brands in the U.S. connect with audiences, and we\u2019re excited to bring that proven model to Australia. With Ruby, advertisers don\u2019t just buy media \u2013 they get a full-service content partner that handles everything from ideation and production to promotion and measurement. By creating turnkey solutions, we\u2019re making it easier than ever for brands to unlock the power of podcasts.\u201d<\/p>\n\n\n\n<p>With the arrival of Ruby Australia, ARN will now offer advertisers a full-service branded content solution that delivers impactful, long-form storytelling at scale \u2013 across audio, visual, social, and live experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;ARN today announced it will debut iHeartMedia\u2019s branded content studio&nbsp;Ruby&nbsp;in Australia, dedicated to crafting meaningful, impactful, and culturally relevant storytelling with partners through branded podcasts.&nbsp; Now, through the debut of Ruby Australia, ARN will seamlessly be able to connect brands to audiences by translating brand messaging, products, and services into original and engaging stories that &hellip; <a href=\"https:\/\/radioindustrynews.com.au\/index.php\/2025\/10\/30\/arn-brings-iheartmedias-leading-branded-content-studio-ruby-to-australia\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ARN Brings iHeartMedia\u2019s Leading Branded Content Studio \u2018Ruby\u2019 to Australia&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1965","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1965"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1965\/revisions"}],"predecessor-version":[{"id":1966,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1965\/revisions\/1966"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}