{"id":1955,"date":"2025-10-30T16:58:22","date_gmt":"2025-10-30T05:58:22","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1955"},"modified":"2025-10-30T16:58:22","modified_gmt":"2025-10-30T05:58:22","slug":"arn-unveils-2026-content-strategy-kiis-and-gold-go-national","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2025\/10\/30\/arn-unveils-2026-content-strategy-kiis-and-gold-go-national\/","title":{"rendered":"ARN Unveils 2026 Content Strategy: KIIS And Gold Go National"},"content":{"rendered":"\n<p>ARN today revealed its 2026 content strategy at its first-ever Upfront event, introducing two powerful national networks \u2013&nbsp;<strong>KIIS<\/strong>&nbsp;and&nbsp;<strong>GOLD<\/strong>&nbsp;\u2013 unlocking unmatched opportunities for advertisers to reach audiences at scale.<\/p>\n\n\n\n<p>With a fully integrated approach across&nbsp;<strong>audio, visual, social, and live experiences<\/strong>, ARN is redefining how brands connect with Australians through entertainment.<\/p>\n\n\n\n<p>\u201cIn 2026, ARN will deliver true national scale across two of the most recognisable media brands in the country,\u201d said&nbsp;<strong>Lauren Joyce, Chief Audience &amp; Content Officer, ARN<\/strong>. \u201cThrough KIIS and GOLD, advertisers can access cohesive national campaigns, premium content, and storytelling that spans every platform \u2013 all built on the power of connection.\u201d<\/p>\n\n\n\n<p><strong>THE GOLD NETWORK: NOW TRULY NATIONAL<\/strong><\/p>\n\n\n\n<p>In 2026, GOLD will unite audiences across Australia under one iconic brand, creating a single destination for great songs, great chat, and real connection.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sydney\u00a0<\/strong>and<strong>\u00a0Melbourne<\/strong>\u00a0remain home to market leaders\u00a0<strong>GOLD101.7<\/strong>\u00a0and\u00a0<strong>GOLD104.3<\/strong>.<\/li>\n\n\n\n<li><strong>Perth\u2019s 96FM<\/strong>\u00a0becomes\u00a0<strong>GOLD96FM<\/strong>, with\u00a0<strong>Lisa Shaw and Russell Clarke<\/strong>\u00a0live and local each morning.<\/li>\n\n\n\n<li><strong>Adelaide\u2019s Cruise1323<\/strong>\u00a0evolves into\u00a0<strong>GOLD1323<\/strong>, with refreshed programming designed to attract a younger, highly engaged audience.\u00a0\u00a0<\/li>\n\n\n\n<li>New\u00a0<strong>GOLD DAB+ stations<\/strong>\u00a0will launch in\u00a0<strong>Brisbane\u00a0<\/strong>and<strong>\u00a0Adelaide<\/strong>, completing the network\u2019s national footprint.<\/li>\n<\/ul>\n\n\n\n<p>At its heart, the network will feature two marquee shows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Christian O\u2019Connell Show (Breakfast)<\/strong>\u00a0\u2013 Finding humour and heart in everyday stories, now broadcasting across all five metro markets.<\/li>\n\n\n\n<li><strong>Jonesy &amp; Amanda (Drive)<\/strong>\u00a0\u2013 Delivering the laughs, warmth, and companionship listeners love on the drive home.<\/li>\n<\/ul>\n\n\n\n<p>Every market will continue to feature local news, sport, traffic, and weather, ensuring GOLD stays connected to the communities it serves.<\/p>\n\n\n\n<p>\u201cThis is a landmark moment for GOLD,\u201d said Lauren Joyce. \u201cIt\u2019s about giving audiences a consistent listening experience wherever they are, while still keeping that local flavour they love.\u201d<\/p>\n\n\n\n<p><strong>THE KIIS NETWORK: ENTERTAINMENT EAST TO WEST<\/strong><\/p>\n\n\n\n<p>In 2026,&nbsp;<strong>KIIS<\/strong>&nbsp;becomes a true five-city entertainment network, bringing its bold, fast-paced, and celebrity-driven brand from east to west.&nbsp; Building on&nbsp;<strong>KIIS Sydney<\/strong>&nbsp;and&nbsp;<strong>KIIS Melbourne<\/strong>;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adelaide\u2019s Mix102.3<\/strong>\u00a0will rebrand as\u00a0<strong>KIIS 102.3<\/strong>, with\u00a0<strong>Ben &amp; Liam<\/strong>\u00a0returning home for a breakfast show packed with humour and local flavour.<\/li>\n\n\n\n<li><strong>Brisbane\u2019s KIIS 97.3<\/strong>\u00a0welcomes\u00a0<strong>Craig \u2018Lowie\u2019 Lowe<\/strong>\u00a0from LA to lead breakfast, combining hit music with comedic takes on pop culture, politics, and everything in between.<\/li>\n\n\n\n<li>A brand-new\u00a0<strong>KIIS DAB+ station<\/strong>\u00a0launches in\u00a0<strong>Perth<\/strong>, bringing\u00a0<strong>Kyle &amp; Jackie O<\/strong>\u2019s unmissable show to a new audience.<\/li>\n<\/ul>\n\n\n\n<p>Network highlights include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Smallzy Show<\/strong>\u00a0at 3pm and 7pm daily \u2013 live and on demand via iHeart<\/li>\n\n\n\n<li><strong>Will &amp; Woody<\/strong>\u00a0returning for National Drive, bringing even more energy and chaos<\/li>\n\n\n\n<li><strong>Kyle &amp; Jackie O\u2019s iconic \u201cYou Get A\u2026\u201d moments<\/strong>\u00a0becoming monthly live spectacles with live audiences, massive giveaways and star guests.<\/li>\n<\/ul>\n\n\n\n<p>Beyond broadcast, the KIIS experience expands visually, with purpose-built sets designed for video and social content, extending the network\u2019s presence across every platform.<\/p>\n\n\n\n<p>Sub-brands will continue to grow, including&nbsp;<strong>KIIS Dance<\/strong>,&nbsp;<strong>KIIS Australia<\/strong>, and the launch of&nbsp;<strong>KIIS X<\/strong>&nbsp;on DAB+ and digital \u2013 a high-energy channel where the hottest hits and rising artists collide.<\/p>\n\n\n\n<p>\u201cKIIS is pure entertainment,\u201d said Lauren Joyce. \u201cIt\u2019s fun, fast, and everywhere our audiences are \u2013 on air, online and in person.\u201d<\/p>\n\n\n\n<p><strong>ARN: CONNECTING BRANDS AND AUDIENCES LIKE NEVER BEFORE<\/strong><\/p>\n\n\n\n<p>With KIIS and GOLD now fully national, ARN offers advertisers a powerful, unified platform to reach Australians at scale \u2013 underpinned by premium content, trusted talent, and measurable impact.<\/p>\n\n\n\n<p>\u201cOur 2026 strategy is about more than just radio. It\u2019s about delivering entertainment through star talent and creative ideas that deliver unforgettable experiences for audiences and results for our commercial partners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ARN today revealed its 2026 content strategy at its first-ever Upfront event, introducing two powerful national networks \u2013&nbsp;KIIS&nbsp;and&nbsp;GOLD&nbsp;\u2013 unlocking unmatched opportunities for advertisers to reach audiences at scale. With a fully integrated approach across&nbsp;audio, visual, social, and live experiences, ARN is redefining how brands connect with Australians through entertainment. \u201cIn 2026, ARN will deliver true &hellip; <a href=\"https:\/\/radioindustrynews.com.au\/index.php\/2025\/10\/30\/arn-unveils-2026-content-strategy-kiis-and-gold-go-national\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ARN Unveils 2026 Content Strategy: KIIS And Gold Go National&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1955","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1955"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1955\/revisions"}],"predecessor-version":[{"id":1956,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1955\/revisions\/1956"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}