The radio war in Melbourne is well and truly heating up following Kyle & Jackie O\u2019s arrival into the market earlier this week. It only takes a quick stroll down the city streets to be inundated with brand marketing from all the major radio players, from billboards to bus shelters and even branded transportation vehicles.<\/p>\n
To make their own mark on the city and to fight against the sold-out billboards, The Christian O\u2019Connell Show decided to get a little creative and take their advertising to the literal trash of Melbourne with their \u2018bin boards.\u2019<\/p>\n
On launching their bin boards, Christian O\u2019Connell <\/strong>said, <\/strong>\u201cWe\u2019ve been told there\u2019s no more marketing money for this show this year. It\u2019s all going towards Kyle and Jackie O. That\u2019s fine. I\u2019m thinking what are we actually going to do? Yesterday was my bin night and as I\u2019m taking my big old bin out, I\u2019m thinking this is the only thing that I can ask you for right now. This is what we\u2019ve come down to, a kind of very smelly, dirty rebel alliance army.\u201d<\/p>\n ARN Chief Connections Officer Lauren Joyce<\/strong> also added, \u201cThe Christian O\u2019Connell Show is all about the listeners and our most successful marketing to date has been where we have involved them in the campaign.\u00a0 This is yet another example of that.\u00a0 By giving them the opportunity to be \u2018bin-fluencers\u2019, we\u2019re turning their loyalty into advocacy and delivering a reminder of the show every time they go to the bin.\u201d<\/p>\n Listeners of the show can register online here<\/a> for their bins to be cleaned by The Bin Butlers and plastered with a sticker promoting GOLD104.3\u2019s The Christian O\u2019Connell Show.<\/p>\n The Christian O\u2019Connell Show can be heard on GOLD104.3 from 6-9am or via the free iHeartRadio app here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The radio war in Melbourne is well and truly heating up following Kyle & Jackie O\u2019s arrival into the market earlier this week. It only takes a quick stroll down the city streets to be inundated with brand marketing from all the major radio players, from billboards to bus shelters and even branded transportation vehicles. … Continue reading “ONE MAN\u2019S TRASH IS CHRISTIAN O\u2019CONNELL\u2019S MARKETING CAMPAIGN”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":0,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}