Southern Cross Austereo (SCA) today announced an exclusive sales representation and LiSTNR distribution agreement with Audacy, a leading US-based audio content and entertainment company, for the Australian market. <\/p>\n\n\n\n
Audacy has a well-established radio broadcast pedigree with over 200 radio stations in 45 markets in the US, and an award-winning podcast portfolio powered by over 300 titles. <\/p>\n\n\n\n
Australian advertisers will now be able to access Audacy\u2019s top-tier titles as part of their audio campaigns, creating new opportunities to align with premium content and audiences. The partnership broadens the breadth of available content for LiSTNR audiences and increases the reach for clients, with access to a range of popular titles including Office Ladies<\/em> with Jenna Fischer and Angela Kinsley, Fly on the Wall<\/em> with David Spade and Dana Carvey, Search Engine<\/em>, The Moth<\/em> and dozens of podcasts from CBS Sports and CBS News & Entertainment. With more than 2.4 million signed-in users on the LiSTNR app and a Total LiSTNR Audience Network reaching over 10 million Australians each month*, this agreement provides advertisers with access to an even broader inventory of premium, high-engagement digital audio content, including Audacy\u2019s award-winning podcast portfolio which spans titles spanning investigative documentaries, true crime, sports, news, comedy, and health and fitness.<\/p>\n\n\n\n Grant Tothill<\/strong>, Executive Head LiSTNR Operations and Audience, said: \u201cAudacy is one of America\u2019s leading audio content and entertainment companies, with many similarities to SCA in its commitment to delivering trusted local news, passionate sports coverage and the music audiences love. With a network spanning more than 220 radio stations, premium podcasts, live events and digital experiences reaching over 200 million listeners every month, we are delighted to be partnering with the Audacy team to represent them in Australia.\u201d About Southern Cross Austereo:<\/strong><\/p>\n\n\n\n Southern Cross Austereo (SCA) is one of Australia\u2019s leading media companies and the home of LiSTNR, as well as the Hit and Triple M networks. <\/p>\n\n\n\n The LiSTNR digital audio app, offering free and\u202fcompelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over\u202f 800 podcast titles from leading Australian and global creators. With more than 2.4 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month. <\/p>\n\n\n\n SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9 million listeners across the Hit and Triple M networks nationally.<\/p>\n\n\n\n About LiSTNR:<\/strong><\/p>\n\n\n\n The LiSTNR digital audio app, offering free and\u202fcompelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over\u202f 800 podcast titles from leading Australian and global creators. With more than 2.5 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month. <\/p>\n\n\n\n *Triton Streaming Metrics, Triton Podcast Metrics, & Edison \u2013 July 2025 <\/p>\n\n\n\n About Audacy<\/strong><\/p>\n\n\n\n Audacy is a leading audio content and entertainment company. As champions of audio, we connect with people in the moments that matter \u2014 delivering trusted local news, passionate sports and your favorite music across 220+ radio stations, premium podcasts, live events and digital experiences that reach more than 200 million listeners every month.<\/p>\n\n\n\n We create compelling content, foster deeply engaged audiences and deliver outcomes that matter for advertisers. Learn more at www.audacyinc.com and join the conversation on LinkedIn, X, Facebook and Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":" Southern Cross Austereo (SCA) today announced an exclusive sales representation and LiSTNR distribution agreement with Audacy, a leading US-based audio content and entertainment company, for the Australian market. Audacy has a well-established radio broadcast pedigree with over 200 radio stations in 45 markets in the US, and an award-winning podcast portfolio powered by over 300 … Continue reading “LiSTNR AND AUDACY ANNOUNCE EXCLUSIVE PODCAST PARTNERSHIP”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1807","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1807"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1807\/revisions"}],"predecessor-version":[{"id":1808,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1807\/revisions\/1808"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The addition of Audacy\u2019s podcast slate further enhances LiSTNR\u2019s digital audio app, which offers free and compelling content across live radio, sport, music, and podcasts including SCA\u2019s FM, AM, and DAB+ stations, live coverage of AFL, NRL and international cricket, more than 50 music playlists, local news, and over 800 podcast titles from leading Australian and global creators.<\/p>\n\n\n\n
\u201cWe believe in the power of being everywhere \u2013 bringing our stories, voices and award-winning podcasts to audiences wherever they are,\u201d said Leah Reis-Dennis<\/strong>, Head of Podcasts, Audacy. \u201cPartnering with SCA and LiSTNR allows us to extend that reach to even more listeners around the world, creating new opportunities for connection while giving advertisers access to some of the most passionate and engaged audiences in audio.\u201d<\/strong><\/p>\n\n\n\n