{"id":15,"date":"2024-06-03T12:45:36","date_gmt":"2024-06-03T12:45:36","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=15"},"modified":"2024-06-03T12:45:36","modified_gmt":"2024-06-03T12:45:36","slug":"kyle-jackie-o-urge-melbourne-to-make-up-own-mind","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2024\/06\/03\/kyle-jackie-o-urge-melbourne-to-make-up-own-mind\/","title":{"rendered":"KYLE &#038; JACKIE O URGE MELBOURNE TO MAKE UP OWN MIND"},"content":{"rendered":"<p>Kyle &amp; Jackie O have officially arrived in the garden state, vowing to <strong>end \u2018boring radio\u2019<\/strong> and encouraging Melburnians to tune in and make up their own mind about what is Australia\u2019s most listened to radio show.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<p>The marketing campaign, which launched earlier this week, utilises sensationalised headlines and quotes from well-known media titles and personalities to showcase the existing perception of the brand and then challenges listeners to go beyond the click-bait and form their own opinion of the show.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<p>Produced in-house, the high impact, heavy weight campaign is being supported across out-of-home, tv, social and of course Kyle &amp; Jackie O\u2019s medium of choice, radio, with the creative leaning into the iconic pink and purple KIIS branding and the sheer magnitude of the show.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<p><strong>On the campaign Lauren Joyce, ARN Chief Connections Officer<\/strong> said, \u201cEvery morning Kyle &amp; Jackie O deliver a unique, loud and always entertaining show and that\u2019s exactly what this campaign is.\u00a0You don\u2019t get to be Australia\u2019s most successful radio show by pretending to be something you\u2019re not.\u00a0 Our plan was always to \u2018own\u2019 the headlines; and we\u2019ve done that literally and figuratively.\u201d<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<p>The \u2018Kyle &amp; Jackie O \u2013 Make Up Your Own Mind\u2019 campaign began on Sunday 28 April. Kyle &amp; Jackie O can be heard weekdays from 6-10am on KIIS 101.1 in Melbourne and KIIS 1065 in Sydney.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kyle &amp; Jackie O have officially arrived in the garden state, vowing to end \u2018boring radio\u2019 and encouraging Melburnians to tune in and make up their own mind about what is Australia\u2019s most listened to radio show. The marketing campaign, which launched earlier this week, utilises sensationalised headlines and quotes from well-known media titles and &hellip; <a href=\"https:\/\/radioindustrynews.com.au\/index.php\/2024\/06\/03\/kyle-jackie-o-urge-melbourne-to-make-up-own-mind\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;KYLE &#038; JACKIE O URGE MELBOURNE TO MAKE UP OWN MIND&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":0,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}