{"id":1344,"date":"2025-05-01T15:50:37","date_gmt":"2025-05-01T15:50:37","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1344"},"modified":"2025-05-01T15:50:37","modified_gmt":"2025-05-01T15:50:37","slug":"sca-wins-audience-that-matters-duopoly-1-25-54-for-30-consecutive-surveys","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2025\/05\/01\/sca-wins-audience-that-matters-duopoly-1-25-54-for-30-consecutive-surveys\/","title":{"rendered":"SCA WINS \u2018AUDIENCE THAT MATTERS\u2019 DUOPOLY \u2013 #1 25-54 FOR 30 CONSECUTIVE SURVEYS"},"content":{"rendered":"\n

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Southern Cross Austereo: # 1 NETWORK 25-54 METRO<\/strong><\/p>\n\n\n\n

Triple M: #1 NETWORK 25-54 MEN \u2013 18 SURVEYS IN A ROW<\/strong><\/p>\n\n\n\n

Southern Cross Austereo (SCA) has secured the nation\u2019s vote, winning the Audience That Matters \u2013 People 25\u201354 \u2013 notching its 30th consecutive metro survey victory in this key demographic.<\/p>\n\n\n\n

SCA continues to grow its audience nationwide, gaining momentum since the start of the year and now captivating more than 9.064 million listeners across the country*. SCA remains Australia\u2019s leading audio broadcaster, commanding a greater network audience share than any other commercial network.<\/p>\n\n\n\n

The Triple M Network remains a powerhouse, holding onto the Number 1 Network for Men 25\u201354 for an 18th straight survey. Triple M Adelaide\u2019s Roo, Ditts & Loz<\/em><\/strong> continues its dominance, maintaining the Number 1 Breakfast crown for 20 consecutive FM surveys \u2013 a remarkable run and a clear sign that listeners are connecting with the network.<\/p>\n\n\n\n

Triple M is now Brisbane\u2019s Number 1 station (12.9% share, up 1.0), headlined by an exciting Breakfast team of Marto, Margaux & Dan. <\/em><\/strong>Brisbane\u2019s Drive slot (4\u20136pm) is also in winning form, claiming the Number 1 position with a 13.5% share \u2013 the strongest result in the market. It\u2019s a powerful lead-in for the newly launched The<\/em><\/strong> Rush Hour with Dobbo & Elliott<\/em><\/strong>, which joins the lineup as Triple M continues to dominate local footy conversation and Queensland-made radio.<\/p>\n\n\n\n

In Sydney, Triple M Breakfast<\/em> with Beau & Wood<\/em><\/strong>sy<\/em><\/strong> <\/strong>has recorded the time slots strongest audience in almost two decades \u2013 the best result since Survey 5, 2006 \u2013 as the show continues to connect with the city\u2019s NRL-loving listeners.<\/p>\n\n\n\n

Dave Cameron<\/strong>, SCA Chief Content Officer, <\/strong>said: \u201cToday\u2019s Survey 2 results affirm the strength of SCA\u2019s national duopoly, with both the Hit and Triple M networks working together to command a dominant national Number 1 share for 30 surveys in a row in the 25-54 Audience That Matters.<\/p>\n\n\n\n

\u201cIt\u2019s particularly exciting to see some of our new local breakfast shows building early momentum with listeners, particularly Bernie & Emma G<\/em><\/strong> at SAFM in Adelaide, and Beau & Woodsy<\/em> <\/strong>at Triple M in Sydney delivering the best audience cume result since Survey 5 2006. Triple M\u2019s return to Number 1 in Brisbane is also a standout achievement and testament to the brand\u2019s enduring local power, Triple M Adelaide Breakfast with Roo, Ditts & Loz<\/em> <\/strong>scoring 20 FM Number 1\u2019s in a row, and we are pleased to see Triple M Sydney increase share across all dayparts.<\/p>\n\n\n\n

\u201c2025 is all about continuing our national leadership in the 25-54 Audience That Matters, anchored by our strong locally focused metro breakfast lineup of respected and established teams alongside our exciting new breakfast shows that launched this year.\u201d<\/p>\n\n\n\n

Seb Rennie, <\/strong>SCA Chief Commercial Officer,<\/strong> said, \u201cSCA has now led the crucial 25\u201354 demographic for an extraordinary 30 consecutive surveys \u2013 a milestone that underscores the strength and consistency of our brands. For advertisers, this means unmatched access to the most valuable consumer segment in the country.<\/p>\n\n\n\n

\u201cWith the combined reach of our SCA and Ace metro stations, we have a 35.2% commercial share of the metro Audience That Matters \u2013 a full 6.6 share points ahead of our nearest commercial competitor. SCA has also grown its national audience (P10+) since S1, with more than 9.064 million listeners \u2013 including regional and metro broadcast audiences*.<\/p>\n\n\n\n

\u201cTriple M\u2019s national AFL and NRL coverage continues to deliver for both audiences and sponsors, powered by the most entertaining commentary teams and the most comprehensive footy broadcasts in the country.<\/p>\n\n\n\n

\u201cThis success is driven by our commitment to innovation, deep audience connection, and impactful results across Australia\u2019s leading total audio ecosystem. I\u2019m incredibly proud of our content teams, whose creativity and consistency keep listeners engaged longer \u2014 and coming back for more.\u201d<\/p>\n\n\n\n

Source: GfK R360 Metro Survey #1 2025.P10+\/P25-54\/F25-54\/M25-54, Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 15.00-18.00, Cume Reach (000\u2019s)\/Market Share %\/Commercial Share %. *GfK Radio 360 Metro Survey #2 2025, Canberra #1 2025, Gold Coast, Newcastle Survey #3 2024, Xtra Insights Regional Markets surveyed to 1st May 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Southern Cross Austereo: # 1 NETWORK 25-54 METRO Triple M: #1 NETWORK 25-54 MEN \u2013 18 SURVEYS IN A ROW Southern Cross Austereo (SCA) has secured the nation\u2019s vote, winning the Audience That Matters \u2013 People 25\u201354 \u2013 notching its 30th consecutive metro survey victory in this key demographic. SCA continues to grow its audience … Continue reading “SCA WINS \u2018AUDIENCE THAT MATTERS\u2019 DUOPOLY \u2013 #1 25-54 FOR 30 CONSECUTIVE SURVEYS”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1344","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1344"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1344\/revisions"}],"predecessor-version":[{"id":1345,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1344\/revisions\/1345"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}