{"id":1340,"date":"2025-05-01T15:48:41","date_gmt":"2025-05-01T15:48:41","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1340"},"modified":"2025-05-01T15:48:41","modified_gmt":"2025-05-01T15:48:41","slug":"on-the-move-and-on-the-rise-commercial-radio-grows-to-12-6-million-listeners","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2025\/05\/01\/on-the-move-and-on-the-rise-commercial-radio-grows-to-12-6-million-listeners\/","title":{"rendered":"ON THE MOVE AND ON THE RISE: COMMERCIAL RADIO GROWS TO 12.6 MILLION LISTENERS"},"content":{"rendered":"\n<p>Commercial Radio &amp; Audio (CRA) has welcomed the latest GfK Survey 2 results, confirming another strong result for commercial radio, with 12.6 million Australians tuning in weekly.<\/p>\n\n\n\n<p>In-car listening remains dominant, rising 7% year-on-year (YOY), to reach 10.4 million Australians weekly.<\/p>\n\n\n\n<p>Listeners like to start their day with radio, as breakfast continues to go from strength to strength, as seen by its YOY audience growth, now reaching a total of 8.9 million weekly listeners.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cra.au\/hs-fs\/hubfs\/GFKSurvey2_MediaRelease.jpg?width=1920&amp;height=1080&amp;name=GFKSurvey2_MediaRelease.jpg\" alt=\"GFKSurvey2_MediaRelease\"\/><\/figure>\n\n\n\n<p>Across all demographics aged 10\u201364, commercial radio\u2019s weekly listenership grew YOY. The 25-54 age group, crucial for advertisers, grew by 220,000 listeners YOY, reaching 6.2 million.<\/p>\n\n\n\n<p>Survey 2 also highlighted over 3.2 million Australians choose to listen to commercial radio via streaming. Notably, compared to the same period last year streaming is up 12% in the mornings, and 11% in-car.<\/p>\n\n\n\n<p>&#8220;Radio continues to deliver consistent, sustainable growth by meeting listeners where they are,&#8221; said Lizzie Young, CEO of Commercial Radio &amp; Audio (CRA).<\/p>\n\n\n\n<p>&#8220;Our unique position delivering real-time connection, accessible anytime and anywhere. This is exactly what audiences value and importantly delivers a platform for brands to connect in a trusted environment,\u201d added Young.<\/p>\n\n\n\n<p>For historical data and the 2025 metro survey schedule, visit:&nbsp;<a href=\"https:\/\/cra.au\/metro-ratings\">https:\/\/cra.au\/metro-ratings<\/a><\/p>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;Due to Cyclone Alfred, Gold Coast Survey 1 fieldwork has been extended to May 10. The updated release date is Thursday May 29. Revised schedule available at:&nbsp;<a href=\"https:\/\/www.gfk-media-measurement.com\/press\/radio-audience-measurement-resources-aus\">Radio Audience Measurement Australia &#8211; Resources<\/a><\/p>\n\n\n\n<p><strong>Source:<\/strong>&nbsp;GfK 360 Radio Ratings, SMBAP S1 2025, compared to S1 2024, All people 10+, Mon-Sun 12mn-12mn, Cume (000&#8217;s), unless otherwise stated. Weekly Time Spent Listening (hh). All numbers refer to commercial radio results unless otherwise stated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commercial Radio &amp; Audio (CRA) has welcomed the latest GfK Survey 2 results, confirming another strong result for commercial radio, with 12.6 million Australians tuning in weekly. In-car listening remains dominant, rising 7% year-on-year (YOY), to reach 10.4 million Australians weekly. Listeners like to start their day with radio, as breakfast continues to go from &hellip; <a href=\"https:\/\/radioindustrynews.com.au\/index.php\/2025\/05\/01\/on-the-move-and-on-the-rise-commercial-radio-grows-to-12-6-million-listeners\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ON THE MOVE AND ON THE RISE: COMMERCIAL RADIO GROWS TO 12.6 MILLION LISTENERS&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1340","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1340"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1340\/revisions"}],"predecessor-version":[{"id":1341,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1340\/revisions\/1341"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}