{"id":1338,"date":"2025-05-01T15:47:51","date_gmt":"2025-05-01T15:47:51","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1338"},"modified":"2025-05-01T15:47:51","modified_gmt":"2025-05-01T15:47:51","slug":"nine-radio-no-1-in-syd-and-melb-no-1-live-streaming-nationally-australians-tuning-into-talk-longer","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2025\/05\/01\/nine-radio-no-1-in-syd-and-melb-no-1-live-streaming-nationally-australians-tuning-into-talk-longer\/","title":{"rendered":"Nine Radio No.1 in Syd and Melb | No.1 live streaming nationally | Australians tuning into talk longer"},"content":{"rendered":"\n<p><strong><em>AUSTRALIANS TUNING INTO TRUSTED TALK FOR LONGER AS NINE RADIO BUILDS RATINGS MOMENTUM IN 2025<\/em><\/strong><\/p>\n\n\n\n<p><strong>TOTAL RADIO&nbsp;<\/strong><\/p>\n\n\n\n<p>Nine Radio has extended its flying start to 2025, with 2GB and 3AW leading the market in Sydney and Melbourne and strong gains across the country as audiences spend more time listening to the very best in trusted news, opinion, sport and entertainment.&nbsp;<\/p>\n\n\n\n<p><strong>2GB is Sydney\u2019s No.1 station<\/strong>, lifting to a 12.8 share (up 1.2), and delivering strong growth across all day parts.&nbsp;<strong>Ben Fordham Live<\/strong>&nbsp;has surged 3 points clear of it\u2019s nearest rival to a 15.6 Share as the No.1 Breakfast show and&nbsp;<strong>Mark Levy<\/strong>&nbsp;has cemented his claim on the Mornings slot with a standout 15.5 share (up 2.0). The refreshed Sydney lineup is clearly resonating with listeners and driving outstanding results, with strong gains across all day parts.&nbsp;<\/p>\n\n\n\n<p><strong>3AW dominates the Melbourne<\/strong>&nbsp;market with consistent, high-quality coverage that connects with the city, delivering a 14.1 share.<strong>&nbsp;Breakfast with Ross Stevenson and Russel Howcroft<\/strong>&nbsp;remaining the outright No.1 with a 19.3 share, and&nbsp;<strong>Mornings with Tom Elliott&nbsp;<\/strong>following suit with a commanding 15.8 share.&nbsp;<\/p>\n\n\n\n<p>Brisbane\u2019s 4BC and Perth\u2019s 6PR also recorded gains, with audiences tuning in longer across the board.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Nine\u2019s National Content Manager, Greg Byrnes&nbsp;<\/strong>said: \u201cThese are great results for our talk stations, with more people listening longer right across the country. Sydney has embraced 2GB\u2019s new line up with big audience gains in all shifts and 3AW has maintained its dominance in Melbourne.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cThe line up changes in Perth and Brisbane are bedding in well with 6PR now the top rating talk station across the key day parts and 4BC posting a big increase in listeners.<\/p>\n\n\n\n<p>\u201cThis survey shows people rely on talk radio during times of global and economic uncertainty and we\u2019re honoured to be Australia\u2019s source of trusted news, opinion and information.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>COMMERCIAL RADIO SHARE<\/strong><\/td><td><strong>TOTAL RADIO CUME<\/strong><\/td><\/tr><tr><td><strong>16.2<br>(4 markets)<\/strong><\/td><td><strong>1.67 million<br>listeners each week<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>STREAMING<\/strong><\/p>\n\n\n\n<p>Nine\u2019s live audio streaming audiences continue to grow as the network claims the undisputed No.1 title nationally with a 28.3% share. 2GB and 3AW lead streaming listenership with shares of 31.3% and 28.4%, respectively, with streaming also strong in all key shifts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Breakfast with Ross and Russel<\/em>: 46.1%<\/li>\n\n\n\n<li><em>Ben Fordham Live<\/em>: 39.5%<\/li>\n\n\n\n<li><em>Mornings with Tom Elliott<\/em>: 33.5%<\/li>\n\n\n\n<li><em>Mornings with Mark Levy<\/em>: 32.2%<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Greg Byrnes<\/strong>&nbsp;said: \u201cThere\u2019s no better way to listen to our live and local content than via a connected device. It\u2019s clear, convenient and always on. Our talk stations dominate the streaming market, and as more Australians find us on a digital device it\u2019s an exciting time to be creating talk radio.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>COMMERCIAL STREAMING SHARE<\/strong><\/td><td><strong>STREAMING CUME<\/strong><\/td><\/tr><tr><td><strong>28.3<\/strong><\/td><td><strong>345,000<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>PODCASTS&nbsp;<\/strong><\/p>\n\n\n\n<p>The&nbsp;<strong>Nine Podcast Network has cemented its position as a major force in Australian podcasting<\/strong>, jumping two spots to become the&nbsp;<strong>No.4 publisher nationally<\/strong>&nbsp;in the March 2025 Australian Podcast Ranker \u2013 overtaking both Nova Entertainment and Mamamia.<\/p>\n\n\n\n<p>With&nbsp;<strong>over 1.4 million listeners<\/strong>&nbsp;and&nbsp;<strong>3.44 million downloads<\/strong>&nbsp;in March, Nine\u2019s continued growth is driven by a diverse slate spanning news, sport, business, lifestyle and entertainment \u2013 all grounded in trusted voices and quality storytelling.<\/p>\n\n\n\n<p>The return of the footy season delivered a major lift, with&nbsp;<em>3AW Football<\/em>&nbsp;attracting over 55,000 listeners,&nbsp;<em>Six Tackles with Gus<\/em>&nbsp;reaching 52,000, with other strong performers in the Top 200 including&nbsp;<em>Real Footy<\/em>,&nbsp;<em>Eddie &amp; Jimmy<\/em>, and&nbsp;<em>Marlee &amp; Me<\/em>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Mia Stern<\/strong>,&nbsp;<strong>Nine Radio\u2019s Head of Digital Growth,<\/strong>&nbsp;said: \u201cThis jump in the publisher rankings is a testament to the hard work and dedication of our team. We are incredibly proud to see our podcasts connecting with more listeners than ever before.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cOur focus remains on delivering compelling audio experiences, making that content available as widely as possible, and providing valuable opportunities for advertisers to reach engaged audiences.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>MAR 25 TOTAL DOWNLOADS<\/strong><\/td><td><strong>MAR 25 TOTAL LISTENERS<\/strong><\/td><\/tr><tr><td><strong>3.44 million<\/strong><\/td><td><strong>1.42 million<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Source: GfK Radio360 Ratings, Survey 2 2025, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio \u2013 2GB, 3AW, 4BC, 6PR, unless otherwise specified.<\/p>\n\n\n\n<p>Source: Triton Podcast Metrics, March 2025, Downloads, Listeners, Nine Entertainment, unless otherwise specified.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AUSTRALIANS TUNING INTO TRUSTED TALK FOR LONGER AS NINE RADIO BUILDS RATINGS MOMENTUM IN 2025 TOTAL RADIO&nbsp; Nine Radio has extended its flying start to 2025, with 2GB and 3AW leading the market in Sydney and Melbourne and strong gains across the country as audiences spend more time listening to the very best in trusted &hellip; <a href=\"https:\/\/radioindustrynews.com.au\/index.php\/2025\/05\/01\/nine-radio-no-1-in-syd-and-melb-no-1-live-streaming-nationally-australians-tuning-into-talk-longer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nine Radio No.1 in Syd and Melb | No.1 live streaming nationally | Australians tuning into talk longer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1338","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1338"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1338\/revisions"}],"predecessor-version":[{"id":1339,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1338\/revisions\/1339"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}