{"id":1332,"date":"2025-05-01T15:45:57","date_gmt":"2025-05-01T15:45:57","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1332"},"modified":"2025-05-01T15:45:57","modified_gmt":"2025-05-01T15:45:57","slug":"4bc-achieves-growth-across-all-local-programming-in-survey-2","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2025\/05\/01\/4bc-achieves-growth-across-all-local-programming-in-survey-2\/","title":{"rendered":"4BC achieves growth across all local programming in Survey 2"},"content":{"rendered":"\n<p><strong>Brisbane\u2019s&nbsp;<em>4BC&nbsp;<\/em>continues its upward trajectory in 2025, recording solid growth across all key programming, with the station achieving an overall share of 4.9% (up 0.5) in the latest GfK Radio survey results.<\/strong><\/p>\n\n\n\n<p>The station\u2019s total radio cumulative audience saw a strong increase of 16.5%, including a massive 42% surge among People 25\u201354 and a 15.2% rise in the 40+ demographic. AP10+ is up 10% compared to the previous survey, while&nbsp;<em>4BC\u2019s<\/em>&nbsp;streaming audience also continues to build, posting a 16% increase in cume and delivering a streaming share of 6.6%.<\/p>\n\n\n\n<p>All local shows,&nbsp;<em>Breakfast with&nbsp;<strong>Peter Fegan<\/strong><\/em>,<em>&nbsp;Mornings with&nbsp;<strong>Bill McDonald<\/strong><\/em>,&nbsp;<em>Afternoons with&nbsp;<strong>Sofie Formica<\/strong><\/em>,&nbsp;<em>Drive with&nbsp;<strong>Gary Hardgrave<\/strong><\/em>, and&nbsp;<em>Wide World of Sports with&nbsp;<strong>Peter Psaltis<\/strong><\/em>, recorded gains in both market share and cumulative audience, including the station\u2019s new weekend show,&nbsp;<em>Step Outside with&nbsp;<strong>Paul Burt<\/strong><\/em>, making a strong debut in its first survey with&nbsp;<em>4BC<\/em>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>4BC&nbsp;<\/em>Content Manager,&nbsp;<strong>Siobhain McDonnell<\/strong>&nbsp;says: \u201cSeeing this growth across all local dayparts is a testament to the team\u2019s hard work and commitment to rebuild as Brisbane\u2019s prominent talk station. We are committed to keeping Brisbane entertained and informed and the results today reflect that\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p>The Survey 2 results highlight that&nbsp;<em>4BC\u2019s&nbsp;<\/em>dedication to delivering live and local programming continues to strike a chord with Brisbane audiences.<\/p>\n\n\n\n<p><em>Source: GfK Radio360 Ratings, 4BC Brisbane Survey 2 2025, Mon-Sun 5.30am-12MN, Mon-Fri 12-3pm, Mon-Fri 3pm-6pm, WWOS Mon-Fri 6-7pm, Sat-Sun 6am-8am, Market Share %, Cume (000s), Total Radio, Streaming Cume, Streaming Share%, AP10+ unless otherwise specified.<\/em><\/p>\n\n\n\n<p><strong>LISTEN TO 4BC&nbsp;<a href=\"https:\/\/nine.us20.list-manage.com\/track\/click?u=769da63d542e4af279fedac5b&amp;id=ba24d64e6a&amp;e=a4cc143f20\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a><\/strong><br><strong>LIKE 4BC on&nbsp;<a href=\"https:\/\/nine.us20.list-manage.com\/track\/click?u=769da63d542e4af279fedac5b&amp;id=42f92c7463&amp;e=a4cc143f20\" target=\"_blank\" rel=\"noreferrer noopener\">FACEBOOK<\/a><\/strong><br><strong>FOLLOW 4BC on&nbsp;<a href=\"https:\/\/nine.us20.list-manage.com\/track\/click?u=769da63d542e4af279fedac5b&amp;id=7a13bc5c9b&amp;e=a4cc143f20\" target=\"_blank\" rel=\"noreferrer noopener\">X (TWITTER)<\/a>&nbsp;and&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brisbane\u2019s&nbsp;4BC&nbsp;continues its upward trajectory in 2025, recording solid growth across all key programming, with the station achieving an overall share of 4.9% (up 0.5) in the latest GfK Radio survey results. The station\u2019s total radio cumulative audience saw a strong increase of 16.5%, including a massive 42% surge among People 25\u201354 and a 15.2% rise &hellip; <a href=\"https:\/\/radioindustrynews.com.au\/index.php\/2025\/05\/01\/4bc-achieves-growth-across-all-local-programming-in-survey-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;4BC achieves growth across all local programming in Survey 2&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1332","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1332"}],"version-history":[{"count":1,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1332\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1332\/revisions\/1333"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}